15 min

The sterndrive show goes in with Ilmor COO Mike Lindber‪g‬ Boating Industry Insider Podcast

    • Business

There’s no denying that the sterndrive no longer holds the place in the recreational boating industry it once did. However, there are plenty of manufacturers, dealers and customers who still see value in the sterndrive market, and that’s why Ilmor, Mercury Marine and Volvo Penta continue to invest, iterate and improve their sterndrive offerings. In this Boating Industry Insider episode, content director and editor-in-chief David Gee speaks about sterndrives with Mike Lindberg, Chief Operating Officer of Ilmor Marine, who oversees engineering, sales and service for the company. Among other things they talk about how the COVID sales surge re-energized the category, especially among first-time boaters, as well as sustainability, eco-friendliness, electrification, corrosion and reliability improvements and the future of the sterndrive space.

There’s no denying that the sterndrive no longer holds the place in the recreational boating industry it once did. However, there are plenty of manufacturers, dealers and customers who still see value in the sterndrive market, and that’s why Ilmor, Mercury Marine and Volvo Penta continue to invest, iterate and improve their sterndrive offerings. In this Boating Industry Insider episode, content director and editor-in-chief David Gee speaks about sterndrives with Mike Lindberg, Chief Operating Officer of Ilmor Marine, who oversees engineering, sales and service for the company. Among other things they talk about how the COVID sales surge re-energized the category, especially among first-time boaters, as well as sustainability, eco-friendliness, electrification, corrosion and reliability improvements and the future of the sterndrive space.

15 min

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