The Story Selling Podcast Rob Drummond

Podcasting is perhaps the easiest way to communicate your knowledge to the world. Most business owners find it easier to talk than to write - at least on a consistent basis!
 
In this conversation, Rob Drummond and podcasting expert James Marriott explore the concept of 'purposeful podcasting'. If your work makes a real difference to the people you serve, then you'll want to listen to this episode!
 
Takeaways Having a platform, such as a podcast, is essential for communicating expertise and building trust. Purposeful podcasting involves creating podcasts with a clear goal and target audience in mind. Strategy and planning are crucial in podcasting to ensure effective communication and engagement. Audio quality plays a significant role in capturing and maintaining listeners' attention. Video podcasting requires additional considerations and resources, and may not be suitable for all podcasters. Voice and audio communication have a unique power to resonate with and engage listeners. Capturing and maintaining attention in a crowded media landscape is a challenge that requires compelling content and effective promotion. Creating concise content can help win in a marketplace by delivering the same message in a shorter time. Applying the RFM principle (Recency, Frequency, Money) to podcasting can help provide value to specific listeners and increase engagement. Releasing multiple episodes at the beginning of a podcast launch can help engage listeners and build trust. Measuring podcast success should focus on the right audience and specific goals, rather than just the number of listeners. Building a unique equation for success involves identifying the right audience, setting meaningful KPIs, and working towards specific outcomes. Inviting guests on a podcast can deepen relationships and provide networking opportunities.
Chapters
 
00:00The Importance of Having a Platform
07:15Defining Purposeful Podcasting
11:01The Importance of Strategy in Podcasting
14:05The Role of Audio Quality in Podcasting
21:10Considerations for Video Podcasting
25:33When to Consider Hiring a Podcast Studio
29:23The Distinction Between Audio and Video Podcasting
37:11The Power of Voice and Audio Communication
40:56The Challenge of Capturing and Maintaining Attention
44:20The Power of Concise Content
45:00Applying RFM Principle to Podcasting
45:41Engaging Listeners with Multiple Episodes
46:50The Benefits of Binge Culture
49:19Measuring Podcast Success Beyond Numbers
52:45Building a Unique Equation for Success
56:07Using Guests to Deepen Relationships

James's website: https://wearesoundmedia.com/
James's LinkedIn

'Editing' is everything you do between the finished draft and a published piece of copy. Editing will expand to fill all available space, if you let it. (If you're editing an AI-generated draft, your editing problems become MUCH worse!) The longer the piece, the more editing is required.
Last time I updated my Simple Story Selling book, I employed the services of Patty French to help me. Over a book you become (very) blind to your own mistakes. And while I'm a good editor, I'm not a professional. Patty is.
So in this conversation we have an in-depth discussion about the editing process, including the application and limitations of AI tools. If you have a lead magnet or book in the works, you'll want to listen to this one! We discuss:

00:00: The Issue of Proximity and Editing 02:01: The Importance of Professional Editing 08:39: Different Types of Editing 14:06: The Challenges of Converting Audio and Video into Written Content 17:58: The Role of Grammarly in Editing 21:28: Line Editing and Proofreading 24:08: The Importance of Coherence and Flow 28:35: The Impact of Rhythm and Accent on Writing 31:00: Top Editing Tips: Reduction, Clarity, and Flow 36:03: The Emergence of Prompt Editing in AI 38:08: Using ChatGPT as a Prompt Coach 38:47: Understanding the Limitations of AI 40:06: The Potential Impact of AI on the Writing World 41:18: Using AI to Generate Content 45:12: Adapting to the Changing Role of Humans in Writing 46:31: The Need for Judgment and Human Input 47:53: Separating Writing and Editing Processes 51:40: Using AI for Transcription and Editing Links mentioned:
Grammarly
ChatGPT
Glasgow GPT
Castmagic
To get in touch with Patty please complete the contact form at https://storyselling.biz/contact/

I’ve been podcasting, on and off, for five years.
Podcasting is a weird form of self-therapy. If you’re an expert in your topic you want to talk about it, all the time.
But the more you podcast, the more you become conscious of audio quality. Yes, your listeners show up primarily for the content. But asking people to listen to rambling thoughts on a scratchy microphone will eventually drive people away.
On the latest episode of the Story Selling Podcast, I interview podcast editor Matt Bliss. I wanted to know:

How good is good enough? How to find the right mic for your voice Efficient podcast editing workflow How to achieve good sound quality while avoiding perfectionism The impact of AI on editing Matt’s top 80/20 editing tips
If you run a podcast, webinars, or regular online events, this is a mandatory listen. Matt also edited this episode, so you may be interested in comparing the edited footage to the raw conversation (see the trailer below).

Links mentioned:

Matt's LinkedIn | website.

Processes are foundational to any successful system. If you find your marketing communications are sporadic or inconsistent, that in part can be a failure of process. 
A good process not only frees up your own time, it also absolves your staff (or remote team) of responsibility when things go wrong. If they followed the process, then blame the process!
I created a prolific set of processes when I ran an AdWords agency, however I've never fully replicated this with copywriting. However today's guest, Konrad Sanders, very much has. Listen in as we discuss:

03:28 Creation, analysis, implementation: optimizing, proofreading, checking, documenting. 07:58 Started freelance journey with creative copywriting blog. 10:35 Expertise in frameworks, methodologies, and processes fuel growth. 14:38 Methodology and processes go hand in hand. 17:29 Gemba Kaizen book inspired an Oopsie thread. 21:59 "How is more important than why" 24:25 Why and how differ in customer journey. Buying emotionally at first, then seeking tested methodology. Documentation for reassurance and improvement. 28:20 Documenting processes helps agencies define their proposition. 33:00 ChatGPT exploded, easy-to-use interface, collaborative AI. 34:30 Technology is an essential tool for creativity. 40:52 Using ChatGPT as research and validation tool. 42:10 Spitting out transcripts, emails, social posts, starting point for editing. 45:43 13 lenses: copy/content checklist of compelling, convincing, converting content. Goldfish lens prioritized, top of the spreadsheet. 48:35 Eye-friendly design crucial for reader engagement.
Links mentioned:

Download the 13 Lenses eBook

Konrad's LinkedIn | website.

Marketing as a discipline straddles both the artistic and scientific paradigms. On the one hand you’re crafting your message into various media, which is art. On the other you’re measuring, tracking and optimising.
The Lead Incubator sequence – the ‘welcome’ sequence you send to onboard new subscribers - is no different. In fact, there’s no reason why you shouldn’t split test your onboarding sequence. Besides your time there’s no additional media cost!
Listen now to learn:

What metrics to optimise for Which variables to test, and in what order How many emails to include in your sequence The difference between micro and macro testing How to track your test results

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.

Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.

In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:

Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity) How many emails to include (initially) in your sequence How often to email Where to place your calls to action How many calls to action to include How to drip your story efficiently and effectively across the sequence How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!) How to share your own story, while also making each email pertinent to your reader
Links mentioned:
Read my own Lead Incubator sequence | buy from Amazon