47 episodes

Learn how to write stories that sell and become the written voice of a business you love.

The Story Copywriter Podcast Rob Drummond

    • Business

Learn how to write stories that sell and become the written voice of a business you love.

    47 Storytelling Video Scripts (feat. James Daniel)

    47 Storytelling Video Scripts (feat. James Daniel)

    Video can be a fast, effective way to build trust with new potential customers. The trouble is, most business video misses the mark. We worry about the technicalities of lighting, equipment and presentation, when what matters most is the script.
    On this episode, I interview copywriter James Daniel. James runs a video production service called Scripteroo. As the name implies, he's all about the script! Listen now to learn about the different types of structure you can use for your video. 
    James has also offered a free set of video script templates, which you can find at https://scripteroo.com/video-script-templates/.

    • 40 min
    46 The Letter From 2100 (feat. Derek Dearden)

    46 The Letter From 2100 (feat. Derek Dearden)

    Humans are rationalising creatures, not rational creatures. We tell stories to ourselves and each other all day long. At the highest level, these stories perpetuate or challenge the 'status quo', or the way things are.
    I've recently helped a friend and client, Derek Dearden, to publish a book about this called The Letter from 2100: A Possible World for your Grandchildren. On this episode I interview Derek about the book and explore Derek's experience with Amazon's self publishing platform.
    Derek's website is https://oneworldthatworks.org/

    • 33 min
    44 Storytelling for SEO

    44 Storytelling for SEO

    Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?
    To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:
    Why to get 'beta readers' for any substantial piece of writing How stories can help you 'sell without selling' How stories can be used to illustrate the need for a product How to place stories in customer testimonials How to tell customer stories that sound authentic (because they are!) Why your stories don't need to be perfect How long your articles should be How often to publish How to organise your content to boost rankings How to write compelling case studies How long an SEO content project should take to deliver results How to research content ideas Sam can be found at www.copysmiths.com.

    • 39 min
    43 Making It!

    43 Making It!

    A few months back I was interviewed by Danny Iny's team at Mirasee for their podcast Making It. On the show I talked about my journey into copywriting and some key lessons along the way. 
    Danny's team have kindly let me republish the interview here, so listen in and enjoy the show.
    The Making It show can be found at https://mirasee.com/podcast/making-it/. Strongly recommended.

    • 12 min
    How Story Connects to Purpose

    How Story Connects to Purpose

    In this episode, I explore how stories can help communicate your purpose and values. Listen now to learn:
    What barefoot running taught me about storytelling How storytelling allows you to understand yourself better, and gain perspective on your own values How to leverage the fractal nature of storytelling to build trust How to select stories that illustrate your core values

    • 26 min
    Speed

    Speed

    Your effectiveness as a Story Copywriter is in part determined by your ability to produce quickly. Your 'writing speed' bears little relation to how many words per minute you can type. 
    So what matters? How can you increase your writing productivity? Listen now to learn:
    The importance (and role) of ongoing research What skills you need to write quickly The number one problem that will sabotage your writing

    • 26 min