The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
The Wisdom of Your Ideal Worst Day with George Bryant
Today on the show we have George Bryant. This has been one of my favorite interviews of the last couple of months. George is an excellent guest. He has a ton of experience being an influencer in the health space for a long time and he has grown many different six and seven-figure companies and simultaneously is a world-class coach and somehow does this all in just a few hours a day to make plenty of time for his family.
It wasn’t exactly an easy road to get here and he has a ton of stories to share about how that process has gone. George has a ton of gems to share about facing your fears, your hardest moments, and really leaning into the resistance. We are going to dive into a particularly interesting idea he has about how to define your ideal worst day. What are the baseline things that you can do if you can do these things even on your worst day then you still will be making progress toward your goals? We are going to explore what that looks like on the podcast today.
In This Episode: Play is the most underrated secret weapon of any human being that wants to be successful. The intention is everything. Intentionality everywhere in our lives especially with where we choose to spend our time is probably one of the greatest resources people have at their disposal when they start using it. All too often we allow outside circumstances to dictate our actions and behaviors which prevent us from winning in most areas of life. Every opportunity is a chance at bat. And so much more! Connect with George Bryant: George’s Website George’s Podcast
4 Ways You're Leaving Your Best Stories and Money on the Table
We are going to be going over some hard truths today. It may not feel good to hear but once you know about them you will be better off. We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.
The problem of having your best, most useful stories hidden in plain sight impacts leaders at every level of success whether you are just starting out and crafting your offer for the first time or you have been doing this for a long time and you have really good systems and ways of doing things. No matter what stage of your career you are in means missing out on these stories and leaving money and impact on the table. Discovering the right stories to tell and finding these stories that are hidden in plain sight is one of my favorite things to help my clients with. Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away. So let's dig into the 4 story blindspots.
In This Episode:
We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could. Not every story serves the same purpose. If you start with the end in mind and the destination or effect that you want your story to have then it becomes a lot easier to pick out the right stories. If you understand the frameworks of good storytelling and how they fit together strategically into a good talk then your talk and content become easy to adapt. And so much more!!!
Why Your Origin Story is Not Enough
Today on the show we are going to be talking about one of my favorite topics - origin stories but there is a twist. We are going to be talking about why your origin story is not enough. Not enough to succeed, not enough to carry your message to the goals you want to achieve. An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat.
These stories are memorable and have a cinematic feel to them and everybody wants to have one. These are also one of my favorite kinds of stories to work with people on. I love seeing how people light up when they get clear on this story and they are excited to share it. So much opportunity opens up for them. They are so thrilled to put the story into action. They feel a sense of completion but really there is a whole new world to explore. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning.
In This Episode: An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning. Storytelling is a deep, diverse, and incredible world that allows you to be a martial artist of the mind. Starting with the origin story is the perfect springboard but there is so much more beyond that. And so much more!!!
How to Use Storytelling to Predict Your Future
Today on the show we are going to be talking about how to use storytelling to predict the future. It is a brand new year at the recording of this episode and I am hearing lots of people trashing New Year’s resolutions. They talk about them like New Year’s resolutions are the mean teacher that would scold them in class when they were a bad kid. I think people hate New Year’s resolutions because 99% of the time they are based on whatever inadequacies or insecurities you are feeling right around the new year. It is always based on something bad about yourself.
Over the last few years, I found something to replace New Year’s resolutions that is more effective and more successful. It even feels good. Listen in to hear all about it!
In This Episode: A great story is structured in a way that sweeps you from the present moment you are in and immerses you in another essential moment in time. As the story is being told unfolds you feel like you are living attuned. The same techniques that you can use to create a great story for a keynote speech, content, or a sales call are the same techniques you can use to write your future. When you bring these same storytelling elements into this process you can become the author of your own life. And so much more!!!
The Wisdom Of Selfishness with Jessica Dennehy
Today on the show we have Jessica Dennehy. Jessica is a coach that helps women leaders tap into their selfishness to take better care of themselves to lift themselves up so that through this they can serve their business and family better and show up as the best version of themselves.
In our conversation, we dive into selfishness in the life of an entrepreneur, leader, and parent and why it is an essential ingredient for success in what you do.
Connect with Jessica: Instagram Website
How To Get Out Of Your Own Way With Goal Setting With Scarlett Stanhope
Today on the show we have Scarlett Stanhope. Scarlett is a coach who blends highly practical and tactical business strategy with some mystical hippy abundance mindset and coaching work and blends both of them together to help people not only create goals that they can achieve, and that will advance them in their life but goals that get them excited to be awake every day.
Since 2023 is right around the corner, we dive deep into goal setting in this episode so press play and learn how to start setting better goals. Make sure you listen until the very end as there will be a special segment of Scarlett’s story roadmap session.
In this episode, we discuss:
How Scarlett leaned into her perfectionism when pivoting to life coaching How we can get out of our own way when it comes to goal setting Best ways to get into the mindset of envisioning a goal and seeing it through and so much more
Kyle is an excellent host and really gets the value out of guests and drops golden nuggets about storytelling, sales, persuasion, and how to rock out at life
I absolutely love this podcast. I listened to a two part episode on the proprietary process and I loved it. It was so helpful having Kyle walk me through this. I feel more confident in my process and I can’t wait to start telling my story. Thank you so much
Kyle is a fantastic host and wealth of knowledge! Highly recommend the listen.