797 episodes

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

The Story of a Brand CommerceFocused Media, Inc.

    • Business
    • 5.0 • 151 Ratings

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

    Olive & June - You Have to Want it More than Anything

    Olive & June - You Have to Want it More than Anything

    **This episode is brought to you by CommerceFocused Media and Yotpo**
     
    “You have to want it more than anything” according to Sarah, that's the reality of entrepreneurship. In part 2, Sarah Gibson Tuttle, Founder and CEO of Olive & June, says that it's vital to have the grit, hustle, and the "burning desire" to start a business.
     
    Sarah says that the brand's image embodies the founder's personality. In her case, she has two personalities, but mostly she believes she’s a giver. She likes to support people around her. She's loyal and also dedicated at the same time.
     
    Sarah suggests that newcomers to the brand first try their Mani System. Lastly, the brand is inclusive, and their community is open to everyone, including men who love self-care.
     
    She talked about:
     
    * Their special products
    * Olive & June logo
    * Two sides of her personality
    * Her advice or words of wisdom
    * Manicure system
    * Community and free shipping
    * Men & manicures
     
    Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.
     
    For more on Olive & June, Visit: https://oliveandjune.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 32 min
    Olive & June - Beautiful Nails for Everyone!

    Olive & June - Beautiful Nails for Everyone!

    **This episode is brought to you by CommerceFocused Media and Yotpo**
     
    “Beautiful nails for everyone” that's the mission for Olive & June. In part 1, we have Sarah Gibson Tuttle, Founder and CEO of Olive & June, a beauty brand, revolutionizing the At-Home Manicure.
     
    Olive & June started as a nail salon in Los Angeles. Sarah wanted to bring salon-quality manicures at home, so she came up with The Mani System. Her brand essentially has democratized the nail salon experience.
     
    She calls manicure - a zen experience because, according to her, a manicure sparks joy in people. Sarah believes making people feel good is her love language. That's why her brand has a great relationship with consumers and other brands.
     
    In the first part, she talked about:
     
    * Gratefulness towards her brand director
    * Overview of the brand
    * The Mani System
    * Manicure, a zen experience
    * Partnering with the right retailers
    * Being an inclusive brand
    * Relationship with other brands
    * Message for customers
     
    Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.
     
    For more on Olive & June, Visit: https://oliveandjune.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 35 min
    KlipTrio - The First-ever Patented 3 in 1 Pet Nail Trimmer

    KlipTrio - The First-ever Patented 3 in 1 Pet Nail Trimmer

    **This episode is brought to you by Yotpo**
     
    “If I don't know something, I will educate myself” - tells Alexandre. In part 2, Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge, talks about how he started his journey with education and persistence.
     
    It took him 4 times to get patents and 6 years to design KlipTrio. He never lost hope through the never-ending bureaucratic process. Plus, his experience in the veterinarian world, proved to be a critical factor in creating an innovative product.
     
    Alexandre wants KlipTrio and disposable styptic cartridges to be the standard in the veterinary profession. He also wants to mark the 6th of October as 'National Trim Your Pet’s Nail Day'. According to him, every entrepreneur encounters people who don't believe in them. He did meet such people but his family's support kept him going.
     
    He discusses:
     
    * His goal
    * R&D phase
    * Doubters in his journey
    * Marketing plans
    * National trim your pets nail day
    * His charity organization
     
    Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.
     
    For more on KlipTrio, visit: https://kliptrio.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 32 min
    KlipTrio - Be Persistent and Chase it Above All Else

    KlipTrio - Be Persistent and Chase it Above All Else

    **This episode is brought to you by Yotpo**
     
    “Be persistent and chase it above all means,” says Alexandre. In part 1, we have Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge.
     
    At the beginning of his career, at the age of 18, Alexandre experienced disappointment, but that didn't stop him. He wanted to be a veterinary technician from childhood, and he eventually became one. In his time as a technician, he saw that even technicians make errors while trimming the nails of pets, and the process for doing so was inefficient and potentially hazardous.
     
    So, he decided to develop a safer, faster, and more hygienic way of trimming nails & applying styptic powder to an animal's injured nail.
     
    In part 1, he discusses:
     
    * Gratefulness
    * Overview of the brand
    * His background
    * Disappointment at the age of 18
    * What kept him going
    * His two lightbulb moments
    * Chasing U.S. utility patents
     
    Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.
     
    For more on KlipTrio, visit: https://kliptrio.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 31 min
    NOWATCH - The worlds first Aware-able

    NOWATCH - The worlds first Aware-able

    **This episode is brought to you by Sendlane**
     
    In part 2, Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, say that “you need to get everything out of today because nobody knows what's going to happen tomorrow.”
     
    It's more about encouraging people to explore their senses. The brand doesn't want to add one more screen to your life. According to them, it’s essential to have a plan to make technology work for you, not on you.
     
    They partnered with Philips Biosensing. Philips was so pleased with NOWATCH's approach and application of their technology sensors to wearables that they licensed their products to them. Their wearable will be available in the coming spring.
     
    In part 2, they discussed:
     
    * What do in a moment of stress
    * Their Mobile application
    * Coaching ability
    * Power of gratefulness
    * Partnership with Philips
     
    Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand.
     
    For more on Nowatch, visit: https://nowatch.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
     
    *
     
    This episode is also brought to you by Sendlane.
     
    If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
     
    They over-invest in paid acquisition and under-invest in retention.
     
    Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
     
    Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
     
    Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
     
    Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

    • 35 min
    NOWATCH - The Time is NOW

    NOWATCH - The Time is NOW

    **This episode is brought to you by Sendlane**
     
    “To help every human get more from each moment in life,” that's the thought behind NOWATCH. In part 1, we have Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, the first wearable that helps you actively predict and manage stress by giving you insight into your cortisol levels.
    It all started four years ago when Hylke received the bad news that he had a genetic disease that would cause him to go blind. The doctors aren't certain of when blindness will occur, only that it will happen.
    During this time, Hlyke and Timothee had long talks about living and being "present." They wondered if they could help people see time in a new way. That's when they launched NOWATCH, a wearable technology built to help you develop a new relationship with technology and yourself.
    NOWATCH products are a combination of state-of-the-art technology with ancient gemstones.
    In part 1, they discuss:
    * Gratefulness
    * Hylke's story
    * Overview of the company
    * Society and mental health
    * NOWATCH products
    Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand.
    For more on Nowatch, visit: https://nowatch.com/ 
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
    *
    This episode is also brought to you by Sendlane.
    If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
    They over-invest in paid acquisition and under-invest in retention.
    Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
    Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
    Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
    Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

    • 33 min

Customer Reviews

5.0 out of 5
151 Ratings

151 Ratings

realjimmykim ,

One of a the podcasts I search for!

Every week I eagerly await release of the latest episodes! Always a great listen to hear the story of a brand!

EricaBushwell ,

Awesome podcast!

Ramon, host of The Story of a Brand podcast, highlights all aspects of entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

aforman22 ,

Fantastic Podcast!

Ramon has such an easy way about him that brings out the best in whoever he is interviewing. I love hearing about how and why brands are formed. And Ramon always has top-notch guests. I love his lean towards social impact but also his practicality around running a sustainable business.

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
Jocko DEFCOR Network
BiggerPockets
Tim Ferriss: Bestselling Author, Human Guinea Pig
NPR

You Might Also Like

NPR
Pam Covarrubias, Briguel, Gracie Laboy, Max Tuchman, Tanya Ramos