927 episodes

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

The Story of a Brand CommerceFocused Media, Inc.

    • Business
    • 4.9 • 121 Ratings

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

    Freshé Meals - Small, Convenient, and 100% Sustainable Seafood

    Freshé Meals - Small, Convenient, and 100% Sustainable Seafood

    This episode is brought to you by Sendlane.
     
    The ideal for selling tins of fish-based meals came during a visit to Portugal and its sardine canneries, says Henry Lovejoy, Owner and Co-founder of Freshé Meals.
     
    "Portugal is not that big, but we took 11 days and drove 2,000 miles, so we zigzagged the country about the size of Indiana and went to a dozen sardine canneries looking for the perfect sardine and the perfect cannery to work with," Henry says. "At the end of one meeting, they said, you have a little extra time. We have a new concept. We would love your feedback. And they brought out tins with sardines in them. But there was also olive oil and beans and spices and all in this easy, open serving tin. And we'd been looking for an opportunity."
     
    The biggest challenge, Henry says, was overcoming people's perception of canned food.
     
    "I grew up with lousy canned food in the supermarket," he says. "When you travel to Europe, there are some premium quality canned fish. It's a completely different culture."
     
    A celebrity chef was hired, and work began on global recipes. Meals were tweaked over many months. The mission is to use 100 percent certified sustainable seafood. Work has already started next on shrimp recipes.
     
    Henry offers this advice for other entrepreneurs pursuing opportunities.
     
    "You have to follow your heart - if you don't have passion, you don't have energy," he says. "We've been doing this for 23 years now, and our commitment to sustainability is what keeps me coming into the office every day. "
     
    In Part 2, Henry talks about:
     
    * The inspiration behind Freshé Meals.
    * The misperceptions of canned food.
    * The sourcing of ingredients and how Freshé sticks to sustainable seafood.
    * Advice for other entrepreneurs.
    * A closer look at Freshé's current products.
    * Where to find Freshé's meals.
     
    Join Ramon Vela and Henry Lovejoy as they break down the inside story on The Story of a Brand.
     
    For more on Freshé Meals, visit: https://freshemeals.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This episode is also brought to you by Sendlane.
     
    If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
     
    They over-invest in paid acquisition and under-invest in retention.
     
    Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
     
    Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
     
    Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
     
    Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

    • 32 min
    Freshé Meals - High Protein Meals with an International Taste

    Freshé Meals - High Protein Meals with an International Taste

    This episode is brought to you by Sendlane.
     
    Providing a high-quality and fresh seafood meal in a tin for consumption at home - that's the goal of Freshé Meals, says owner and co-founder Henry Lovejoy.
     
    "The majority of Americans eat their seafood when they're out," Henry says. "There is a fear factor in the U.S. with cooking fish and how to prepare it. And that's the solution that we're trying to bring with Freshé."
     
    Henry says many vegetarians are adding fish to their diets these days. Freshé offers meals with a more international taste.
     
    "We've got recipes from Morocco and Spain and France and Thailand and Italy, so you can go on an adventure as you eat the meals," he says. "And they're super portable. They're an easy-open dinner."
     
    Freshé Meals are designed to be eaten on the go or at your home office, Henry says.
     
    "Half of the meals eaten in the United States now or eaten on the road and alone, and people are eating five-plus meals a day, smaller meals," he says. "This fits that format for what people are looking for."
     
    Henry says his love of seafood and the ocean goes back to his childhood.
     
    "When I was a young boy, I couldn't wait for Sunday dinner to be over to go watch the Jacques Cousteau special every Sunday night," he says. "I was inspired by his shows and discovering the oceans are 72 percent of our planet, but we don't know what's going on out there or under the surface."
     
    After college, Henry got involved in the seafood industry, exporting lobster to Europe and Asia. Visiting markets worldwide exposed Henry and his business partner/wife to sustainability issues.
     
    In Part 1, Henry talks about:
     
    * Gratitude toward the marine conversation community for helping to bring sustainable seafood to consumers.
    * The trend of adding seafood to the diet.
    * The convenience of the brand's meals include easy to eat while traveling.
    * His career journey and how he got involved with seafood sustainability.
    * The complexities of the global seafood industry.
     
    Join Ramon Vela and Henry Lovejoy as they break down the inside story on The Story of a Brand.
     
    For more on Freshé Meals, visit: https://freshemeals.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This episode is also brought to you by Sendlane.
     
    If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
     
    They over-invest in paid acquisition and under-invest in retention.
     
    Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
     
    Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
     
    Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
     
    Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

    • 31 min
    Aqua ViTea - Vermont-Made Kombucha

    Aqua ViTea - Vermont-Made Kombucha

    This episode is brought to you by Yotpo.
     
    "Everybody's kombucha is a little bit different," says Jeff Weaber, Founder and CEO of Aqua ViTea, but essentially the product is made from just four ingredients - water, a yeast/bacteria culture, tea, and sugar.
     
    Though it might sound similar to manufacturing a beer or wine, it's the microorganisms in kombucha that make everyone's version taste different, Jeff says.
     
    "We've been honing our process for quite a while, and we're going to have a much softer flavor because of the process we've developed," he says.
     
    Part of the challenge at Aqua ViTea is removing the alcohol. Jeff says that the final product is under the non-alcoholic limit of 0.5 percent. That being said, the liquid also has plenty of health benefits.
     
    "The gut microbiome is just one aspect of kombucha, but it's teeming with probiotics," Jeff says. "There are different organic amino acids that all help contribute one puzzle piece or more to how your body's functioning. So all these stresses that your body is constantly being bombarded with need support, and kombucha just so happens to have so many different microorganisms that it's supporting you on many different levels."
     
    Jeff has words of wisdom for other entrepreneurs, starting with this: "You've got to stick to your guns and focus on the passion that lit the fire, to begin with," he says.
     
    "If you get to a place where you start chasing innovation in other directions to try to stay current with the market, you're now following trends instead of setting them," he says. "As soon as you change direction and start following someone else's passion, you will get washed up."
     
    It's the passion that gets you through the hard times, he says.
     
    "One of the hardest things you're constantly facing is ... you want to bring people to your vision," he says. "It is very, very challenging. So you got to take a step back and realize and have some patience. We like to say that bad habits are hard to break, but good habits are easy to make for us. And that's what we are trying to do here."
     
    In Part 2, Jeff talks about:
     
    * How kombucha is made.
    * The challenge of removing the alcohol.
    * The health benefits of kombucha.
    * Advice for fellow entrepreneurs.
    * The current reach of Aqua ViTea and its future expansion plans.
    * A rundown of Aqua ViTea's flavors.
    * The importance of having an open mind about kombucha.
     
    Join Ramon Vela and Jeff Weaber as they break down the inside story on The Story of a Brand.
     
    For more on Aqua ViTea, visit: https://aquavitea.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 32 min
    Aqua ViTea - From Brewing Beer to Kombucha Tea

    Aqua ViTea - From Brewing Beer to Kombucha Tea

    This episode is brought to you by Yotpo.
     
    From brewing beer to kombucha tea - that's the unlikely journey for Jeff Weaber, Founder and CEO of Aqua ViTea.
     
    Jeff says he and his wife - a practitioner of naturopathy - discovered the benefits of kombucha just as the tea was beginning to take off.
     
    "At the time, it was going to be maybe a sort of cottage industry on-farm production product," he says. "I mean, it was going to be a brand, but I didn't imagine that it was going to go much outside our county, let alone sweep across the country."
     
    Jeff says he began selling the product - and educating consumers about kombucha - at farmers' markets in Oregon. It turns out that meeting the growing demand was quite a challenge.
     
    "We're scaling up a product that has never been scaled up before," he says. "People are making it one-gallon jars with their house. We were making 20-gallon batches, and that alone was daunting enough. Figuring that out, finding the space, figuring out how to control the environment, doing all these things that hadn't been done before."
     
    A side issue that Jeff and his team hadn't anticipated was the packing. The beverage was traditionally sold in packaged glass jars or cans. It wasn't environmentally responsible, so Jeff knew he had to find a better solution.
     
    "We decided to launch our products in stores through a self-standing aerator - a fountain - as we called it, where people could bring their growlers back week after week and fill up their growlers and take it home," he says. "When it's empty, they take it back and fill it up again. And that's what caused the pull for us. That's what caused the stores to start calling."
     
    Early in the brand's history, Aqua ViTea didn't get much help from competitors building the category.
     
    "Unfortunately, early on, a few companies that got started, none of them were talking to each other," Jeff says. "They all had a kind of competitive edge cultivated in the industry early on."
     
    Jeff says that attitude seems to have evolved now, with more companies embracing the mission of pushing kombucha to help replace soft drinks on the store shelves.
     
    In Part 1, Jeff talks about:
     
    * Gratitude toward his first boss for believing in him.
    * How he and his wife came to drink kombucha.
    * How crowds at farmers' markets helped launch the business.
    * The challenging logistics of making the product.
    * The side issue of responsible packaging.
    * The mission to replace soft drinks.
     
    Join Ramon Vela and Jeff Weaber as they break down the inside story on The Story of a Brand.
     
    For more on Aqua ViTea, visit: https://aquavitea.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
     
    As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
     
    Want to know more? Visit https://yotpo.com/storyofabrand 
     
    And turn your one-time shoppers into lifelong brand lovers.

    • 30 min
    Base - Determine What’s Healthy for You

    Base - Determine What’s Healthy for You

    This episode is brought to you by Mercury.
     
    The beauty of the entrepreneurial journey is its light and dark moments, says Lola Priego, founder and CEO of Base, a brand that helps develop nutritional and lifestyle plans for customers.
     
    Calendar planning and "managing your burn" are two strategies Lola recommends.
     
    "You have to manage your burn efficiently, revenue, and losses," she says. Right. And then, whether you're VC-backed or profitable, the financials are essential. And that's something that you as a CEO or founder cannot fully outsource."
     
    She says that the fear of fundraising is another common challenge, but you must face it.
     
    "There's no way to do fundraising without fear," Lola says. "People who say that they love fundraising, I understand that (but) I think they are lying if they are not scared."
     
    For those getting started with Base, the website offers an interactive quiz to help focus on a health goal. The quiz results will help determine what tests and lab work are recommended. Base would then provide recommendations based on the results of those tests.
     
    "It is not a one-size-fits-all," Lola says. "Even though our recommendations come from clinical trials supervised by nutritionists and doctors, sometimes certain bodies just do not respond to certain changes the same way."
     
    Base offers other packages geared toward those who feel that "everything is off," Lola says.
     
    "It gives them hope that there's something that they could do to improve those levels and therefore improve those symptoms," she says.
     
    In Part 2, Lola talks about:
     
    * Advice for other entrepreneurs considering a startup.
    * Understanding and conquering the fear of fundraising.
    * The story of a colleague at Base who struggled with work anxiety.
    * How the Base system works.
    * Why testing isn't a one-size-fits-all solution.
     
    Join Ramon Vela and Lola Priego as they break down the inside story on The Story of a Brand.
     
    For more on Base, visit: https://get-base.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    The episode is brought to you by Mercury.
     
    Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.
     
    Easily create an account from your laptop, and non-US citizens are welcome to apply.
     
    Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.
     
    Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.
     
    Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.
     
    Visit https://mercury.com/partner/storyofabrand 

    • 34 min
    Base - Identify Issues with Diet, Sleep, Stress, and Fatigue

    Base - Identify Issues with Diet, Sleep, Stress, and Fatigue

    This episode is brought to you by Mercury.
     
    Consumers want to be in the driver's seat of their health. That's the goal of Base, a brand that offers blood testing, creates nutrition and lifestyle plans, and even creates weekly grocery lists for its customers, says Lola Priego, Founder and CEO.
     
    "There's a really powerful technology that is helping connect people, but then when you look at health and wellness, where is all of that personal personalization?" Lola says.
     
    Base doesn't sell nutritional supplements. Instead, it offers recommendations for the top-ranked items. Because Base is integrated with Amazon, they don't make revenue from that transaction, Lola says.
     
    Lola says the vision for Base came from her personal experience at age 27 when she was experiencing chronic fatigue and brain fog while working as an engineer at Instagram. Because she had a year of medical school under her belt, she asked her doctor to run specific blood tests to see if she could get to the bottom of the problem. The tests revealed she had a severe deficiency in Vitamin B12 and folate.
     
    Ultimately, she developed a nutritional and lifestyle plan to fix those levels. Lola would eventually quit her engineering job to pursue a startup with a medical device company, which gave her a good look at how labs work.
     
    "Pushing lab technology forward in a medical device forward was not solving or bridging that gap that I was seeing between science and consumers," she says. "After realizing that, that's when I went on to found Base."
     
    In Part 1, Lola talks about:
     
    * Gratitude for an acquisition offer she got this week, which showed that others appreciate how she sees the industry and her mission.
    * An overview of how Base was conceived.
    * Why Base doesn't sell health supplements but only recommends them.
    * How her health problems gave her the vision for Base.
    * The experience she gained at a medical device startup.
     
    Join Ramon Vela and Lola Priego as they break down the inside story on The Story of a Brand.
     
    For more on Base, visit: https://get-base.com/ 
     
    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
     
    *
     
    The episode is brought to you by Mercury.
     
    Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.
     
    Easily create an account from your laptop, and non-US citizens are welcome to apply.
     
    Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.
     
    Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.
     
    Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.
     
    Visit https://mercury.com/partner/storyofabrand 

    • 33 min

Customer Reviews

4.9 out of 5
121 Ratings

121 Ratings

realjimmykim ,

One of a the podcasts I search for!

Every week I eagerly await release of the latest episodes! Always a great listen to hear the story of a brand!

acelestecapretto ,

Ummmm

I wanted to like this podcast as I love podcasts about brands, however, o listened to 2 part Lunya episodes and this host just talked over founder left and right. It was uncomfortable and annoying.

EricaBushwell ,

Awesome podcast!

Ramon, host of The Story of a Brand podcast, highlights all aspects of entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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