28 episodes

Storytelling is a powerful tool in business communications, but it’s often misunderstood. The Storytelling Companion is a podcast dedicated to helping you sharpen your storytelling skills so you can connect with your audiences. We’ll talk to people from all walks of business, hear their stories, and share storytelling lessons and techniques you can apply in your work.

The Storytelling Companion Christopher Thiede

    • Business

Storytelling is a powerful tool in business communications, but it’s often misunderstood. The Storytelling Companion is a podcast dedicated to helping you sharpen your storytelling skills so you can connect with your audiences. We’ll talk to people from all walks of business, hear their stories, and share storytelling lessons and techniques you can apply in your work.

    025 – Hard to Say I’m Sorry

    025 – Hard to Say I’m Sorry

    Apologizing is one of the hardest things for companies and high-profile people to do. Everyone screws up every now and then, but the tendency is to non-apologize, deflect, and minimize their mistakes. This is a missed opportunity. Apologies let you be vulnerable and relatable to your audience, and forge a stronger relationship with them.

    • 13 min
    024 – Stories Tell the Facts, Part 2

    024 – Stories Tell the Facts, Part 2

    Last week, we met attorney Tara Warwick, who introduced us to the idea of storytelling in the courtroom. This week we continue that discussion, as Tara shares her tips for using stories to connect with your audience and communicate important facts. And, I share my closing arguments.

    • 26 min
    023 - Stories Tell the Facts, Part 1

    023 - Stories Tell the Facts, Part 1

    Often, when communicating to an audience, the goal is to share certain facts so that they are remembered an understood. This is often true in marketing, but it’s also true in the legal arena. Lawyers have to present facts to a judge or jury, so the right verdict is rendered. Believe it or not, lawyers are starting to use storytelling to help them make their cases. This week, I talk to Tara Warwick of Carnes Warwick, and she shares her thoughts on legal storytelling.

    • 19 min
    022 - Pictures Tell the Story

    022 - Pictures Tell the Story

    We live in a visually oriented media world. So photography has never been more important. Especially when they are used to capture events like weddings…or corporate gatherings. This week’s guest is photographer Kelli Price, who talks about the nuances of telling the story of an event through pictures.

    • 18 min
    021 – Storytelling Keeps You Faithful

    021 – Storytelling Keeps You Faithful

    Purdue Pharma is in a lot of trouble, criminally, financially, and existentially. Their failures run so deep, that it’s likely nothing could have taken them off the course they were on. But if they had a culture based on a love for the customer, and storytelling to convey that love, maybe things would be different.

    • 13 min
    020 - Keep It Real

    020 - Keep It Real

    The Fyre Festival was a prime example of what can happen when marketers focus on themselves instead of what’s important – their customers. More importantly, it’s reflective of an aspect of our Instagram culture that’s not too flattering. One that we, as marketers, ought to be diligent about resisting.

    • 13 min

Customer Reviews

Farva P ,

The importance of telling a story

Great Podcast about the way people tell their (or others) stories.
Loved the episode with Kelli Price. She is an amazing photographer and her pictures tell many different stories.

JenC12 ,

Love it!!

So excited for this podcast as it seems like a natural extension for Chris. Working with him on strategic communications and what was really storytelling for my brand, I’m happy he took the plunge into the podcast world. The beauty of these podcasts is that while you are listening to other people’s stories and how they grew their messages and brands, you really take away from it tips and tricks on how you can make your story better. It’s “sneaky” in the best possible way. Very down to earth and enjoyable!

ChiBecky ,

He knows his stuff

Chris’ experience on corporate and agency communication teams, coupled with his longtime role as a writing and communication consultant, makes for a thoughtful perspective on brand storytelling. He understands the needs of organizations and consumers. As an agency director, I don’t know of one brand that isn’t asking for a unique way to own storytelling. I appreciate the guidance Chris offers in The Storytelling Companion.

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