The Strategic Communicator Podcast with Dan Farkas Dan Farkas

Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer.
Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and imagery

00:00 Welcome to the Strategic Communicator Podcast
00:09 The Importance of Person-Centered Language in Communication
00:34 Melissa Shackleford: A Healthcare Communication Expert
01:32 The Shift to Consumer-Driven Healthcare and Its Challenges
04:16 Addressing Stigma in Healthcare Communication
06:24 The Role of Language and Imagery in Reducing Healthcare Stigma
11:44 Inclusive Marketing and Its Impact on Healthcare
15:53 The Intersection of DEI and Healthcare Communication
20:37 Personal Insights and the Future of Inclusive Marketing
24:19 Five Questions with Melissa Shackleford
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In this episode, Dan Farkas, host of 'The Strategic Communicator', talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and digitally-driven expectations. Noting the recent surge in spam emails and detrimental activity to productivity, he calls for a higher standard of sales techniques and a more profound integration of marketing and sales departments.

The conversation also covers the importance of training salespeople effectively, the changing attitudes towards content, and the impact of a seller's knowledge about the product.

Martin recommends Corporate Visions for their work on neuroscience and salesmanship and suggests a less popular but excellent seafood-focused restaurant in New Orleans, Station Six. To finish, he recommends an underrated bourbon brand, Stellum.
00:00 Introduction to the Podcast
00:09 Discussing Sales Trends for 2024
00:48 Guest Introduction and Personal Stories
02:08 The Impact of Economic Changes on Sales
04:57 The Shift in Sales Approach and Strategy
06:49 The Role of Agencies in Sales
13:47 The Influence of Gen Z and Millennials on Sales
23:29 The Importance of Training and Quality in Sales
27:06 Bourbon Recommendations and Closing Remarks
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Becky Volmer is a yoga teacher, proud corporate dropout, sober mom, and stepmom to four teenagers. 
Her book "You Are Not Stuck" empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom.
We also discuss why so many journalists and strategic communicators burn out and what leaders and friends can do to help. 

https://www.youarenotstuck.com/book/
https://www.linkedin.com/in/beckyvollmer/
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How do strategic communicators manage a crisis when it involves themselves or the people they love?
Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with a different way of thinking about their business.

Bios:
https://www.linkedin.com/in/sharontoerek/
https://www.legalandcreative.com/
https://www.linkedin.com/in/carlavallone/
https://www.portavocepr.com/
Books:
https://www.amazon.com/Lightmakers-Manifesto-Change-without-Losing-ebook/dp/B08VM1FTDV/ref=sr_1_1?crid=1OKP3BZ7UEY54&keywords=lightmakers+manifesto&qid=1706108816&sprefix=lightmakers%27%2Caps%2C252&sr=8-1

https://www.amazon.com/Clockwork-Revised-Expanded-Design-Business/dp/059353817X/ref=asc_df_059353817X/?tag=hyprod-20&linkCode=df0&hvadid=564832755269&hvpos=&hvnetw=g&hvrand=8781946412407653517&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9014969&hvtargid=pla-1458241186746&psc=1&mcid=9430c146a183348eaf41d84a1ab86e69

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4/ref=sr_1_1?crid=3S9EV5EXAF70W&keywords=profit+first+book&qid=1706108845&sprefix=profit+fir%2Caps%2C135&sr=8-1

PRSA Counselor's Academy:
https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy/prsa-counselors-academy-section-2024-conference

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Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching.
For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C-suite executives to managers, achieve and surpass their goals.
In this episode, he shares how we can coach and improve leadership skills for anyone with any level of experience. He also discusses how we can become more focused in offering better feedback, why delegation is a great skill, and what people should do now to grow their business over the next three months.

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Chad Millman is Chief Content Officer of The Action Network, a leading source for sports betting news, information, and data. A New York Times best-selling author, Millman also served as ESPN Digital’s Editorial Director and editor-in-chief of ESPN The Magazine.
In this episode, Millman discusses the convergence of storytelling and technology, how he balances content creation with revenue, and why it makes sense to bet on yourself. We close with a discussion of French bistros, fancy cocktails, and why our kids are so damn funny.
Chad's Book Recommendation: What It Takes by Richard Ben Cramer
https://www.actionnetwork.com/
https://chadmillman.com/
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