Because a moment of insight can make all the difference in business and communications, the Strategic Minute offers a series of brief audio podcasts to help you become more effective in Public Relations, Media Relations, Employee Communications and Community Relations.
Take Charge of Your Internal Communications
As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?
In any organization, employees should be the number
Strategic Minute: Always Begin With Research
Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences.
But there comes a point when leadership wonders if what they are communicating is
The Impact of Media Coverage on Your Reputation
As public relations professionals, a lot of what we do involves managing an organization’s reputation.
For the most part, the more media attention your organization receives, the more your stakeholders
Building Employee Confidence
Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But
Using a Holiday as Your News Hook
Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products
Think Before You Speak
I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard
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