58 episodes

Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

The Strategy Inside Everything Adam Pierno

    • Marketing

Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

    Doing good with Ian Schafer of Kindred

    Doing good with Ian Schafer of Kindred

    Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.

    • 36 min
    Farrah Bostic goes walkabout.

    Farrah Bostic goes walkabout.

    Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

    • 46 min
    Ryan Wallman’s Delusions of Brandeur

    Ryan Wallman’s Delusions of Brandeur

    The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training.

    • 35 min
    Aisha Hakim is holding the door for other women.

    Aisha Hakim is holding the door for other women.

    When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn't do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.

    • 44 min
    Jocelyn S. Lai sees the way recruiting has changed

    Jocelyn S. Lai sees the way recruiting has changed

    Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective.

    • 34 min
    Pattern’s Emmett Shine on working for a better life

    Pattern’s Emmett Shine on working for a better life

    Emmett Shine's shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn't right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address - making their lives feel more whole.

    • 44 min

Customer Reviews

Agency Consultant ,

Marketing & Advertising

The communications industry needs more of these podcasts by Adam Pierno. Inside The Strategy of Everything podcast each week you learn about a new executive in our industry who’s strategizing, pivoting and creating. Adam is truly a gifted host his unassuming, humorous, sharp and witty observations will help all of us discover new thinkers emerging in our midsts. Big recommend if you want to stay on top of relevant discussions happening in Marketing.

Hippowill ,

Engaging & inquiring voices in the creative industries

[An FYI disclaimer: I was a guest on the podcast, and I'm reviewing as a listener] I really enjoy the sweeping variety of topics covered by Adam and his guests on the show, and how either views about the creative industries and the job of strategy regularly come in and out of focus depending on the episodes, guests, and topics. Adam is inquisitive, sharp, and at the same time really open and friendly, pleasure to listen to. I highly recommend checking it out!

lewisontheroad ,

Relevant

As a copywriter, I’m a little obsessed with strategy. I like the way the host, Adam Pierno, casually chats with other planners and agency-types about the strategy process - or whatever they feel like talking about that day. It’s fun, unrehearsed and ultimately insightful.

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