63 episodes

Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

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The Strategy Inside Everything Adam Pierno

    • Marketing

Adam Pierno brings in guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

specific.substack.com

    All that inspires Keith Stoeckeler

    All that inspires Keith Stoeckeler

    I’ve been thinking too much, not sure about you. We’re buried by news. Almost all of it, awful. So, I’ve been looking for sources of inspiration, good news, brightness in the dark and other cliches. One of my favorites of the month is this Twitter account that just showcases cool street art. It’s a wonderful testiment to creativity and ingenuity and the person who operates it is prolific. But I can’t help but wonder why the resonance of the bad news still seems to outlasting the good. Perhaps humans are just wired to register threats? Is it sheer volume? Maybe it’s just me? At any rate, this thinking lead me to this conversation you can hear below.

    About ten years ago, Keith Stoeckeler bought a domain on Squarespace and started All That Inspires Me, to simply document things that captured his attention on line. After expanding the site to host writing and posts from other voices and growing an audience, he shut the site down. Recently, he decided the time was right to focus on inspiration again. We talk about inspiration and a bit about our current state of affairs in this upbeat conversation.

    Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share the podcast.

    Be well,

    Adam

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    • 37 min
    Virtual Austin: Nikki Sunstrum had an idea.

    Virtual Austin: Nikki Sunstrum had an idea.

    When SXSW was cancelled last week, Nikki Sunstrum took notice. A few minutes later, she took action. She innocently suggested Virtual SXSW replace the event. And then, it came to life around a single tweet. You can hear about it here, and the amazing group of presenters and topics that will be streamed to Virtual Austin Group on Facebook on March 18, and 19.

    I’m proud to be delivering my talk, Do You Know Who You’re Talking To on 3/18 at 11a ET.

    Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share.

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    • 21 min
    ReThink with Tom Goodwin

    ReThink with Tom Goodwin

    Raise your hand if you’re ready for a distraction? We discuss the ways our past 30 years of technology hasn’t truly impacted the way we approach problem solving in daily lives. We recorded this before a lot of what’s going on, so it is free from COVID-19 and health conversation.

    I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you'll agree the conversation was a lot of fun. You're hearing the author think on the fly.

    Looking for a transcript? You can find it on adampierno.com.

    Please share this with someone you think would enjoy.

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    • 50 min
    Always evolving

    Always evolving

    Head’s up. The Strategy Inside Everything is coming back after a short break. Please send me thoughts, feedback, and topic ideas to @apierno and adam@adampierno.com.

    If you like the show, leave a review wherever you get podcasts, and tap the button below often to tell others.

    I have been doing the show for almost 4 years (yikes!) and I love it. I’m hoping it connects with you and you are getting something from each episode.

    Thanks,

    Adam

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    • 1 min
    Dr. Emmanuel Probst and Brand Hacks

    Dr. Emmanuel Probst and Brand Hacks

    Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam's recent research projects, which lead to this follow up conversation.

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    • 32 min
    Farrah Bostic goes walkabout.

    Farrah Bostic goes walkabout.

    Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

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    • 46 min

Customer Reviews

Agency Consultant ,

Marketing & Advertising

The communications industry needs more of these podcasts by Adam Pierno. Inside The Strategy of Everything podcast each week you learn about a new executive in our industry who’s strategizing, pivoting and creating. Adam is truly a gifted host his unassuming, humorous, sharp and witty observations will help all of us discover new thinkers emerging in our midsts. Big recommend if you want to stay on top of relevant discussions happening in Marketing.

Hippowill ,

Engaging & inquiring voices in the creative industries

[An FYI disclaimer: I was a guest on the podcast, and I'm reviewing as a listener] I really enjoy the sweeping variety of topics covered by Adam and his guests on the show, and how either views about the creative industries and the job of strategy regularly come in and out of focus depending on the episodes, guests, and topics. Adam is inquisitive, sharp, and at the same time really open and friendly, pleasure to listen to. I highly recommend checking it out!

lewisontheroad ,

Relevant

As a copywriter, I’m a little obsessed with strategy. I like the way the host, Adam Pierno, casually chats with other planners and agency-types about the strategy process - or whatever they feel like talking about that day. It’s fun, unrehearsed and ultimately insightful.

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