17 episodes

The Strategy Queen Podcast is for coaches & service based women in business who know they want to scale up their business whilst creating more time, freedom and financial rewards. You're tired of the business strategies that don't work. You know you have it in you to take your income to the next level, you just need to understand what it takes to launch without the burnout - you're excited and ready to learn what it takes to dive into strategies that get results and make you money. Hosted by Laurie Burrows, business strategist for female entrepreneurs who want to grow and scale, you'll learn the marketing, audience building and lead generation strategies that can take your business to consistent cashflow of 5 figure months by selling your your online courses with ease. This is the show for you to learn what it takes to become a Strategy Queen.

The Strategy Queen with Laurie Burrows Laurie Burrows

    • Business
    • 5.0 • 42 Ratings

The Strategy Queen Podcast is for coaches & service based women in business who know they want to scale up their business whilst creating more time, freedom and financial rewards. You're tired of the business strategies that don't work. You know you have it in you to take your income to the next level, you just need to understand what it takes to launch without the burnout - you're excited and ready to learn what it takes to dive into strategies that get results and make you money. Hosted by Laurie Burrows, business strategist for female entrepreneurs who want to grow and scale, you'll learn the marketing, audience building and lead generation strategies that can take your business to consistent cashflow of 5 figure months by selling your your online courses with ease. This is the show for you to learn what it takes to become a Strategy Queen.

    016 Mistakes I've Made in My Business

    016 Mistakes I've Made in My Business

    In my podcast episodes, I have been celebrating our successes and talking about how we've hit great numbers and how we've been scaling. But something I don't think I've been talking about enough, is the behind the scenes of my business and the mistakes that we have made. Today, I'm going to tell you some of my most memorable mistakes that I've made in business, and what you can learn from them. 
    What You’ll Learn:
    - Why you need to think about what’s going on in your life before planning any launches
    - How trying to do too many projects in one go impacts your business, your energy and your team
    - How multiple launches can be a trap for your business 
    Nearly three years after starting this business, we've hit seven figures, we hit 100k months, but we still make mistakes and I'm sure we will make more of them along the way. But the biggest thing is to learn from the mistakes that you make, and look at how you can keep improving everything you're doing to prevent those mistakes happening again.
    Resources: 
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ 

    • 19 min
    015 Being a Mum and Scaling

    015 Being a Mum and Scaling

    Today, I'll answer a question I get asked a lot: what is it like to scale a business while being a full-time mom? The day I found out I was pregnant, I realised my working routine wouldn't allow me to be a present mother, and as going back to corporate wasn't an option, I knew I had to make some drastic changes. In this episode, I'll take you through the process of how I created space for business growth without taking a second from quality time with my little man. 
    What You Will Learn In This Episode:
    - One-on-one client sessions are not indispensable to grow and scale a business
    - Sales calls are not the only way to sell
    - The importance of hiring talent to free our time and multiply our online presence 
    - How to create time by batching content and planning strategies months ahead
    - The multiple benefits of making time to take care of ourselves
    - Why it is not a good idea to get back to work immediately after giving birth
    - How to be compassionate with ourselves and remove the guilt from taking days off to take care of our little ones
    Being a mom is a full-time job and it is a lot harder than running a business. So if you can raise a child, you can definitely run a successful business. You need to focus on being organised, build a team that you can rely on, and most importantly, create the time and invest in your self-care. 
    Resources:
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ 

    • 15 min
    014 Why Launches Fail

    014 Why Launches Fail

    Let's talk about failed launches. At some point in our business we’ve all had a failed launch with our courses and programs. I've had them, too, I even wanted to give up my business at one point. Luckily, I didn’t. Instead I learned valuable lessons from those experiences, and today I'm going to take you through some of the biggest reasons why launches fail.
    What You’ll Learn: 
    - Three key phases of a launch and why they must be strategically planned
    - How to build authority during the pre-launch phase 
    - The most common launch pitfall in the cart open phase
    - Why many entrepreneurs tend to forget about post-launch activities 
    - The importance of evaluating every launch you make 
    I shared with you the three main reasons why launches fail, so you can make sure you're not making these mistakes. As you begin to rectify these, you are going to see better results in your launches. But just a reminder, if you have had a failed launch, don't give up. Evaluate, learn from it and improve. 
    Resources:
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ 

    • 19 min
    013 How to Stop Treating Your Business like a Hobby

    013 How to Stop Treating Your Business like a Hobby

    In this week’s episode, I will share with you three top tips to stop treating your business like a hobby and start treating it like a business. For many years, I've been getting in and out of corporate. I've started several businesses that never came to fruition, and I was sent right back to the nine-to-five world. However, the moment I started treating my entrepreneurial endeavours as a business, things changed completely.
    My invitation for you today is to start implementing these three simple tips in your business to experience massive growth in no time.
    What You Will Learn In This Episode:
    - Separating our personal finances from our business finances is crucial to verify its growth and evolution
    - Why we shouldn't be afraid of investing in our business as it grows
    - Planning content, offers, and launches ahead promote consistency, which is key to scaling
    - Why investing in our team is the best kind of investment
    - What we should have in mind when hiring our team members
    Part of treating our business as a business is to stop being involved in every action and decision. We must bring a CEO approach to it, using our time where we are more efficient and capable of generating more cash flow. This is why hiring the right people is critical, as it will free time in our schedule, liberating us from the things we enjoy less doing, so we can focus on the growth of our business. 
    Resources:
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ 

    • 20 min
    012 How to Map Out Your Six Figure Year

    012 How to Map Out Your Six Figure Year

    Today, I'm going to take you through how to map out your six figure year. This is something that I regularly do with my clients, so they know exactly what they need to do in order to hit their goal.
    We will talk about goal setting for the year, for the quarters and for each month, we will look at our offers, our pricing and choosing the right strategies to implement. By the end of today's episode, you should know exactly what you need to do in order to hit your six, or even multiple six figure year. 
    What You Will Learn in This Episode:
    - The difference between the business financial goals and personal financial goals
    - How to break down your goals month by month
    - Deciding on a single vs. multiple offers and the price points
    - What makes your offer a no brainer for your ideal client

    - How the size of your audience impacts your sales strategy
    So when you're going to map out your six figure year, make sure you're setting the yearly goal and breaking it down into quarters and months. You need to look at what you're going to sell, at what price, to how many people, and make it a no brainer offer for your ideal clients. You then need to choose the right strategy to attract and convert your ideal clients. When you implement all these steps, you’ll have everything you need to hit your six figure year. 
    Resources:
    - Episode 006 The 3 Strategies for Consistent Cashflow https://apple.co/3I5pG8k 
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/

    • 19 min
    011 The Biggest Thing You Need to Do to Scale

    011 The Biggest Thing You Need to Do to Scale

    In this episode, I’m going to talk about how we keep growing every single month, every single quarter, and every single year through doing one simple thing. There are tons of different strategies and business models out there. The thing is, they all work if they feel good and aligned to you, but in order to find out what works and what doesn’t, here is that one thing you need to do.  What You Will Learn in This Episode: 
    - How reviewing helps you perfect your strategy and grow your business
    - How to review cash versus sales
    - Knowing where your revenue comes from
    - Finding our which strategy generates most revenue
    - Why you need to review your content regularly
    - What you can find out from talking to your new customers
    -How to know if you need to focus on a single or multiple offers
    Doing reviews regularly, looking at what’s working, what’s not working and what you need to change will help you improve your business and increase your revenue. This is how we've perfected everything in my business, and how you can too. And the more you perfect it, the more revenue you are going to generate.
    Resources:
    - FREE Resources https://www.thestrategyqueen.com/freebies
    - My website https://www.thestrategyqueen.com/ 
    - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety 
    - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ 

    • 17 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

Ye Wenchie ,

Loads of great information!

Laurie has built and scaled her business very quickly and through significant challenges! The best part is she shares all on how she made it happen! Each episode she gives clear steps on how you can use her strategies to bring success to your business!

KG_1993 ,

To the point!

I love this podcast because it’s no fluff, straight to the point and delivers huge value. I learned more in this podcast than I have in paid masterclasses from other coaches!

Zavodny1 ,

AAAAAAAMAZING

Laurie truly is a special soul! Her knowledge is on point and her kindness of what she shares is unparalleled. She truly does care and want you to succeed. Listen to the podcast! You will not regret it 😊

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