Hear from fashion, network, wardrobe, celebrity and personal stylists on how they’re building and growing their styling businesses.
Discover success secrets you can adopt to turn your styling business into an empire, from those nailing it right now!
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‘Stylist Partnership Channels & Style Boxes' with Garmentier Founder, Lisa Bubes
Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model.
The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prevented a seamless and strong commercial partnership between them and the brands they help support.
Commissions, pulling and sending stock to clients without them lifting a finger and custom tailoring are just some of the features of this platform.
In my interview today, Lisa and I talk about the industry challenges and how Garmentier was built to remove them in an innovative and intuitive way.
Currently available to US image professionals only, they do have plans to open the functionality and membership to other countries in 2021.
'Understanding the Styling Client Journey' with My Virtual Stylist Founder, Rosie McKay
Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.
Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.
In today’s episode, we’ll be focusing on the Client Journey; How your ideal client journey defines your business success.
Rosie has 2 distinct client profiles who each make purchasing and booking decisions in different ways.
Understanding these differences have enabled Rosie to anticipate the needs of each client as they move through the buyer cycle, removing any barriers to booking in and getting them signed up to her programs!
· The 2x types of Virtual Styling client and what they need from Rosie.
· How each client likes to engage with Rosie.
· How we get them from ‘unaware of your services’ to ‘booking in’ (the buyer cycle)
· The service types that match each client’s needs
Rosie also shares her advice as an entrepreneur growing a business organically; it’s all about testing and tweaking to get results!
TAKEAWAY 🔑 Understanding exactly how your ideal client makes a decision about booking in a service or buying a product should define the customer journey in your business.
SUPPORT 💻 Book a marketing coaching session in this month and we’ll define the steps your clients takes, make specific tweaks and help drive more bookings together!
More info: https://myvirtualstylist.com.au/about
‘Shoppable Style Boards' with Goodpix Founder, MaryLiz Lehman.
In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.
MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.
Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.
We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.
'Customised Shoppable Styling Videos' with ShopShareTV Founder, Emma Inteman
Today's chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves!
ShopShare.tv is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experiences to life.
With ShopShare.tv your styling clients can discover new brands and get customised shopping recommendations from you, just like the traditional, in person services, via pre-recorded online shopping sessions made from your hone office.
In an age of digital innovation, image experts can finally capitalise on new tech tools like ShopShare TV to grow a global clientbase, reach more clients in a more affordable, accessible way and create engaging content that promotes your styling services. If you want to build this service into your current business and market it effectively, book in for a free 30 minute ‘Empire Designing’ session with The Styling Advisory (head to our website for more details).
Brand development when you’re a personal stylist AND.....
Today I’m talking with Danique Martin about her business; Fashion and Finance.
Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both.
This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas.
As a client of The Styling Advisory, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom.
The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!
If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from Danique, you can email me, book in a chat or DM me @TheStylingAdvisory.
If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory.
Danique’s website: https://www.fashandfinance.com/
How to run a Personal Styling Subscription Service with 'Style Squad's' Anika Walker.
Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad.
Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.
The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching. The move to a regional area prompted Anika's transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.
In today's episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. https://www.yourstylerevolution.com.au/
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Must Listen For Every Stylist!
I love hearing the nuggets of wisdom shared by stylists from different backgrounds on how they built their styling empire! It’s also wonderful to glean from people at the forefront of the industry from the technology end. I also believe that personal stylist are the future of retail and the world has yet to see our potential and how our influence will shape and contribute to the fashion/retail world! Sarah is so engaging and gets at all the answers you want to know! The Styling Advisory Podcast is a must have on your listening list!