The Successful Bookkeeper Podcast

Michael Palmer

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.

  1. 18H AGO

    EP532: Natalia Zacharin - Price It And Zip It: How Confident Pricing Funds Real Growth - Part 2

    See what the team at The Successful Bookkeeper has on right now → If you've ever quoted a price, panicked at the silence, and then talked yourself into a discount before the prospect even responded — this episode is for you. In the finale of this two-part series, Natalia Zacharin, Founder and Principal of Zacharin Consulting, picks up where she left off: taking a firm from underpriced and overworked to a multi-million-dollar operation built on confident pricing, high-caliber hires, and fractional CFO services that change businesses from the inside out. Chapters [00:00] Cold open and episode intro [01:37] Non-negotiables and self-care [04:48] The hiring formula and pricing shift [08:00] Price it and zip it [11:00] Joining a mastermind, betting on herself [13:30] Building referrals and CFO services [17:30] What fractional CFO work really looks like [23:00] AI, pricing pressure, and quality [26:30] Hiring up and scaling out of production [29:00] Final advice and where to find Natalia The Moment She Stopped Underselling For a long time, Natalia was closing deals she immediately regretted. She'd set a minimum of $500 a month, get on the sales call, hit silence — and before the prospect could say a word, she'd already dropped the number. "I would get off the call and then be mad at myself because I did it again," she says. The fix was deceptively simple: state the price and stop talking. That uncomfortable pause exists for the client to process, ask questions, or push back — and it's not your job to fill it. Learning to sit in that silence was the turning point that finally gave her room to hire. The Hiring Formula Behind the Growth Natalia uses a straightforward formula: between $200,000 and $300,000 in gross revenue per employee. She was at $300,000 and wanted to hire — but the numbers said she needed to be closer to $500,000 first. So she raised her prices, created the margin, and then hired. Her early lesson: the first hire was underqualified, which meant she spent more time training than delegating. "Looking back, I should have hired someone with a lot more experience that was more expensive, maybe even a manager level." Hiring up — paying well, offering full benefits, building a team that can run without you — is the model she's stayed with ever since. Fractional CFO Services: Already Doing It for Free The expansion into fractional CFO work didn't start with a strategy — it started with Natalia noticing she was already answering CFO-level questions at the end of every bookkeeping sales call. Clients kept asking: how do I get more profitable? How much cash do I actually need? When should I hire? "If you're already giving advice, you're already doing that for free unless you're charging for it." She formalized those conversations into a monthly engagement built around projections, accountability, and the kind of honest focus that keeps business owners from avoiding the hard work that actually moves the needle. AI, Pricing Pressure, and Leaning the Right Direction With AI tools multiplying and overseas competitors undercutting on price, Natalia's response is deliberate: go the other direction. "Don't feel the pressure of constantly lowering your pricing. That's going in the wrong direction. You need to actually be even better." Her firm uses AI to work faster and more accurately, but every file is reviewed by an in-house controller regardless of client size. The value isn't in the tool — it's in the trained eye that knows where to look and what the numbers mean for that specific business. Scaling Yourself Out of the Business Getting out of day-to-day production takes longer than most people expect. Natalia spent four years trying to hand off payroll before she finally found a payroll-only specialist with decades of experience — not a generalist bookkeeper. The message for anyone building a firm: don't give up when a hire doesn't stick. Keep looking for the right person. "It took me four years to get out of payroll… I'd be on vacation, walking the beach, running someone's payroll on my phone because it kept coming back to me." The same patience applies to every role you want to transition out of. Links Mentioned Zacharin Consulting website: zacharynconsulting.com LinkedIn: Grow Your Bottom Line Instagram: Grow Your Bottom Line Pure Bookkeeping: purebookkeeping.com The Successful Bookkeeper resources: thesuccessfulbookkeeper.com About the Guest Natalia Zacharin is the Founder and Principal of Zacharin Consulting, a full-service bookkeeping and fractional CFO firm she built from the ground up as a single mother. Starting with cold LinkedIn outreach and clients at $75 a month, she scaled the firm to multi-million-dollar revenue by combining confident pricing, strategic hiring, and advisory services that help business owners understand and act on their numbers. She is based in the United States and serves clients across industries including logistics, IT, and professional services. About the host Michael Palmer Michael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

    41 min
  2. MAY 12

    EP531: Natalia Zacharin - Zero Experience, Millions Earned: From Clerk To Inc. 5000 Firm Owner

    See what the team at The Successful Bookkeeper has on right now → Natalia Zacharin had no bookkeeping background, no clients, and no safety net when she started Zacharin Consulting in January 2019. She was 49, a single mom, and her invoicing clerk job was being phased out. In part one of this two-part conversation, Natalia lays out exactly how she went from that starting point to building a firm that now employs 16 people, targets $4 million in revenue, and landed at number 802 on the 2025 Inc. 5000 list. Chapters [00:00] Cold open: asking the right questions [00:52] Introducing Natalia Zacharin [03:00] From invoicing clerk to business owner [07:00] Where the firm stands today [10:00] First client via LinkedIn [13:00] Self-teaching bookkeeping on YouTube [16:30] Hiring a CPA manager — lessons learned [19:00] Building the pipeline: 4 clients to 12 [23:00] Doubling down and working 7 days a week [26:00] COVID, the PPP pivot, and early burnout Starting From Zero — And Meaning It Natalia's entry into bookkeeping wasn't a career pivot she planned. Her fiancé suggested it over coffee when she couldn't find another job. She enrolled in an online course, started messaging business owners on LinkedIn in January 2019, and landed her first client on January 29th of that year — a landscaping company owner in California who is still a client today. Her prior experience as an invoicing clerk in Microsoft Dynamics and NetSuite gave her attention to detail, but she had never opened QuickBooks. YouTube as a Training Program When Natalia got into her first client's books, she found the revenue hadn't been recorded — showing a negative $2 million on the P&L. Rather than walking away, she cleaned it up herself using YouTube, watching videos second by second and refreshing the balance sheet after every change to see what happened. "That was how I learned," she says. "I taught myself how to read financials, not how to do just data entry." It was slow, it was self-directed, and it worked. The Formula for Getting Clients Early On Natalia built her first pipeline through two channels: LinkedIn outreach and a local women's business group. Her LinkedIn approach was simple — start genuine conversations, never lead with a pitch, and ask questions. "No one likes it when you just come out with a full three paragraphs of what you do. No one cares." At in-person events, she set a clear intention before walking in: she was there to get a client, not just to have lunch. By August 2019 she had 4 clients and quit her day job. By November she had 12 — enough to cover her bills. Doubling Down on What Works After quitting her job, Natalia worked 12 to 14 hours a day, seven days a week, iterating constantly on what was generating new business. Her core principle: if something moves the needle, do more of it faster. She avoided prescriptive networking formats like BNI in favour of methods she could control and test. "Selling is psychological, it's not intuitive," she says. "I just didn't give up. I didn't feel like I had other options, so I just kept going." COVID, the PPP, and a Hard Lesson About Burnout In January 2020, Natalia called her mother — who had been helping her financially — to say she no longer needed the support. Three months later, COVID hit and her clients' revenues collapsed. She pivoted immediately to helping clients apply for PPP and EIDL loans, achieving near-perfect approval and forgiveness rates. But by August 2020, working alone under enormous pressure, she stopped exercising and started running out of energy. Part two of this series picks up there — with hard-won lessons on burnout, pricing, and scaling a team. Links Mentioned Zacharin Consulting: zacharinconsulting.com Pure Bookkeeping: purebookkeeping.com The Successful Bookkeeper: thesuccessfulbookkeeper.com About the Guest Natalia Zacharin is the Founder and Principal of Zacharin Consulting, a full-service accounting firm based in Maryland that offers bookkeeping, accounting, and fractional CFO services. She started the firm in 2019 with no formal bookkeeping training and grew it to a 16-person team tracking over $3 million in annual revenue. In 2025, Zacharin Consulting was named to the Inc. 5000 list of fastest-growing companies in the United States, ranking number 802. About the host Michael Palmer Michael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

    26 min
  3. MAY 5

    EP530: Ashley Jocic - No Time, No Problem: Building A Virtual Firm During Life Chaos

    See what the team at The Successful Bookkeeper has on right now → Ashley Jocic started Florida Keys Bookkeeping at one of the most turbulent moments imaginable: a separation, COVID shutdowns, and a career pivot — all at once. What followed was five years of growing a fully virtual bookkeeping firm while navigating a new marriage, a daughter, an international move to Serbia, and twins. This episode is a masterclass in building something real when life refuses to slow down. Chapters [00:00] Life chaos that sparked the business [04:18] Early career and Bookkeeper Launch [07:04] Finding the first clients [10:40] Newborn, new marriage, slow growth [13:28] Twins force a systemization sprint [18:35] Running a US firm from Serbia [25:11] Building referral relationships [32:10] Plans for intentional growth [40:55] Protecting your work time Starting From a Real Moment Ashley's path into bookkeeping started with her dad. She'd been handling his books and noticed something: "I remember seeing the relief on his face when he knew his bookkeeping and his bills were handled." That moment made her realize bookkeeping is more than data entry — it lifts a genuine mental burden from business owners. Combined with a background in government accounting and a timely refresh through the Bookkeeper Launch course, she had what she needed to start. Growing Slowly — On Purpose Ashley's early client growth was deliberate and unhurried, mostly driven by a professional website and a referral from her father's network. "If someone called me and wanted a bookkeeper, I ended up doing their bookkeeping," she says. There was no aggressive outreach strategy at first — and that was fine. Her constraints as a new stay-at-home mom meant slow, steady growth was the only kind that fit. She and her husband aimed for 20 hours of work per week. Sometimes she hit it. Sometimes she didn't. A Hard Deadline Forces the Right Decisions When Ashley found out she was pregnant with twins, she faced a clear choice: systemize fast or shut down. She chose to systemize. She leaned heavily on Pure Bookkeeping to document and standardize her processes, hired a team member in Serbia she could train before going on leave, and brought on a second person to review that work while she was away. "I did a lot of things a lot quicker than I would have normally because of that constraint, because of that timeline." The firm didn't just survive her maternity leave — it ran smoothly. Virtual-Only as a Filter, Not a Limitation Living in Serbia with a six-hour time difference from the US East Coast might sound like a recipe for client friction. Ashley sees it differently. Being unable to visit offices or meet for coffee filters out clients who aren't ready for fully virtual work — and those tend to be the wrong clients anyway. The right clients, she's found, don't need her physically present. They need her reliable. A CPA who works with one of her clients has since referred additional business to her, which she considers a strong signal: "He liked my work enough to refer me to someone else he was doing taxes for." Protecting Your Work Time Looking back, the one thing Ashley wishes she'd done sooner is treat her work hours as non-negotiable. "I would too easily say, 'Well, okay, I'll work later,'" she reflects. "I had to treat it like a business and not just something that fits in the in-between moments." That mindset shift — from flexible freelancer to firm owner — is something she says took time but made a real difference in how the business runs today. Now, with systems in place and a small team, she's turning her attention to intentional growth: more cleanups that convert to monthly clients, and deeper relationships with accountants who can send referrals. Links mentioned Florida Keys Bookkeeping Pure Bookkeeping The Successful Bookkeeper About the guest Ashley Jocic is the owner of Florida Keys Bookkeeping, a fully virtual firm she launched during the COVID shutdowns. With a background in government accounting and a passion for helping small business owners feel confident in their finances, she now runs her practice remotely from Serbia while raising three young children. She specializes in bookkeeping cleanups and monthly services for service-based businesses across the United States. About the host Michael Palmer Michael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

    29 min
  4. APR 28

    EP529: Anne Napolitano - Stop Undercharging: How To Price & Sell Advisory Services

    See what the team at The Successful Bookkeeper has on right now → Anne Napolitano started her firm a decade ago as a solopreneur with an accounting degree, a background as a controller for Hermès of Paris, and a stint as a personal chef. Today she runs a 10-person firm with a specialty niche in food and beverage — and she has learned, often the hard way, how to charge what her work is actually worth. This episode is a practical, honest conversation about building advisory services into a bookkeeping firm, pricing with confidence, and communicating value so clients never have to wonder what you do for them. Chapters [00:00] Anne's Background and Firm Journey [05:03] Early Mistakes and Hard Lessons [09:07] Building Advisory Into the Practice [12:24] Tools, Confidence, and Clean Data [14:33] Selling Advisory to Skeptical Clients [18:20] Segmenting Clients for Higher-Tier Work [20:42] Packaging and Proposals That Work [23:34] Pricing Courage and Recovering from Undercharging [28:19] Communicating Value Before Clients Leave [30:29] Pivotal Moments and What She'd Do Differently From Bookkeeping to Advisory: It Takes Time to Grow Into It Anne didn't launch as a full advisory firm on day one — the advisory side evolved as her confidence and team grew. She credits closing the books fast (her target is the 10th–15th of each month) as the foundation that makes advisory possible. "The faster we can get the bookkeeping done, that allows us 2 weeks at the end of the month to meet with clients and to do the advisory type of work that we really enjoy." Without clean, timely data, there's nothing to advise on. Selling Advisory When Clients Don't Know They Need It Many clients assume advisory is bundled into their basic bookkeeping fee. Anne's approach is to start with bookkeeping, build trust, and then show — not tell — what advisory can do. She uses dashboards, charts, and graphs in prospect calls, sometimes pulling analysis directly from a prospect's QuickBooks file before they've even signed. "We have found that that has been a game changer." Visual tools lower the barrier for clients who tune out a P&L but respond immediately to a trend line. Segmenting Clients for Higher-Tier Services Not every client is ready for advisory, and Anne stopped pretending otherwise. She segments roughly the top 15–30% of her client base into higher-tier engagements based on revenue size, reporting complexity, or multi-entity structures — not just headcount. Clients who don't start there often grow into it. "Some of the other clients move themselves into advisory over time. Either they grow or become more complex, or we've shown them what we can do for them — and by then we have a relationship, so they trust us." The Pricing Trap: Being a Recovering Underpricer Anne is direct about the pricing mistakes she's still working through. She uses value pricing (no hourly billing), offers three-tier proposal packages, and spells out scope precisely to avoid scope creep and client assumptions. But the real obstacle is internal. "I'm a recovering underpricer. You need to be willing and able for them to walk away. Because if they're not going to pay your price, it's not a good client for you." She also anchors pricing against the cost of a full-time hire — converting monthly fees to an annual figure so clients can compare apples to apples. Communicating Value Before Clients Drift Away Losing clients not because of bad work, but because clients didn't understand what was being done for them, was one of Anne's hardest lessons. Her fix: overcommunicate. Her team now sends monthly summaries through their client portal covering what was done, errors caught, fraud signals flagged, and money saved. "We don't always communicate to a client, and we found that that was a big mistake." She describes it as an iceberg — clients see the surface, but the firm's job is to make the work below the waterline visible. --- Links Mentioned Anne Napolitano on LinkedIn Anne Napolitano on Instagram: search Anne Napolitano The Balance Sheet — Anne's monthly newsletter (contact her via social media to subscribe) The Successful Bookkeeper Summit — this year's theme: Owning Your Authority PureBookkeeping.com — episode sponsor Woodard conferences and education (mentioned as a resource for advisory skill-building) --- About the Guest Anne Napolitano is the founder of Anne Napolitano Consulting, a modern accounting and advisory firm she has grown over 10 years from a solo practice to a 10-person team. With over 30 years in accounting — including a role as U.S. controller for Hermès of Paris — Anne specializes in bookkeeping and CFO-level advisory services for food and beverage businesses, nonprofits, and general small business clients. She is based in the United States and is active on LinkedIn and Instagram.

    35 min
  5. EP528: Teresa Slack - From $18/Hour To Million-Dollar Firm: The Pricing Shift

    APR 21

    EP528: Teresa Slack - From $18/Hour To Million-Dollar Firm: The Pricing Shift

    "There were times I remember having to pull money out of our retirement savings to cover payroll. We weren't sleeping, we were stressed. We didn't know where to turn, and it was so stressful. It was not a good scenario." -Teresa Slack In this episode, Canadian bookkeeping expert and million-dollar firm builder Teresa Slack shares the hard truth about pricing and what it really costs when you get it wrong. She breaks down her journey from charging $18/hour and burning out to building a profitable, scalable firm using value pricing and better systems, along with the key mistakes to avoid and what actually drives growth. In this episode, you'll learn: The difference between fixed pricing & true value pricing How to raise your prices without losing your best clients Why identifying your ideal client changes everything To learn more about Teresa, click here. Connect with her on LinkedIn. Time Stamps 01:05 – Teresa's journey from struggling firm to success 04:00 – Early pricing mistakes & mindset challenges 07:01 – How poor pricing led to financial stress 09:42 – The turning point: systems & value pricing 17:36 – Where most bookkeepers go wrong with pricing 19:28 – How to raise prices the right way 21:42 – What happened after repricing clients 24:08 – The compounding effect of better pricing 28:10 – Finding your niche & ideal clients 36:09 – Why action builds confidence Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!

    43 min
  6. EP527: Justin Atherton - The Clarity Advantage Most Bookkeepers Ignore

    APR 14

    EP527: Justin Atherton - The Clarity Advantage Most Bookkeepers Ignore

    " When you start speaking to yourself with more precise and definitive language, it changes how you show up for yourself. Think about how your clients and the people that you work with, it impacts how they see you." –Justin Atherton In this episode, former law enforcement detective, SWAT operator, and leadership coach, Justin Atherton breaks down a skill most bookkeepers overlook: precise communication. He explains how the words you use every day either build trust or quietly destroy it, and shares how vague language creates confusion, missed deadlines, and weak client relationships. If you've ever felt frustrated by clients not following through, this episode will change how you speak, write, and lead. In this episode, you'll learn: How "stop action verbs" sabotage your results How to replace "I'll try" with language that drives action How to communicate deadlines clearly & avoid confusion To learn more about Justin, click here. Connect with him on LinkedIn. Watch Justin's TEDx Talk: The Suspect Within. Buy his book, How To Get To The Damn Point at this link. Time Stamps 01:03 – Justin's background in law enforcement & leadership 05:06 – Why communication problems exist in every industry 06:25 – The danger of vague, abstract language 14:32 – The Wave Method explained 15:27 – Stop action verbs & how they weaken your message 19:10 – Awareness & catching your language in real time 30:06 – How to write clearer emails that get results 36:18 – Using accountability to change communication habits 41:30 – Justin's book & practical tools Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!

    46 min
  7. EP526: David Homan - Why Networking Feels Broken & What Actually Works - Part 2

    APR 7

    EP526: David Homan - Why Networking Feels Broken & What Actually Works - Part 2

    "This is how you look at success. It is only a narrative of people to people, to people. Why else wouldn't you wanna spend your time doing that more purposefully and intentionally?" -David Homan In the finale of our two-part series with community building strategist and author, David Homan, he will show you how to turn everyday interests into real connections and why the opportunities you're looking for are already closer than you think. You'll learn how to move past hesitation, stop overthinking networking, and start building relationships that lead to real trust, referrals, and long-term opportunities. In this episode, you'll learn: Why asking for help is less effective than offering it How to overcome intimidation & connect with anyone A simple habit that strengthens relationships & builds trust To learn more about David, click here. Connect with him on LinkedIn. Get a copy of Orchestrating Connection at this link. Time Stamps 01:00 – Turning everyday interests into connection 04:48 – Why gratitude calls create unexpected opportunities 07:42 – Overcoming intimidation & imposter thinking 12:09 – Shifting from "me" to "how can I help?" 17:17 – Reconnecting with people you've lost touch with 21:47 – How real opportunities are built through people 24:14 – Why small actions create bigger impact than you think Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!

    29 min
  8. EP525: David Homan - Why Networking Feels Broken & What Actually Works - Part 1

    MAR 31

    EP525: David Homan - Why Networking Feels Broken & What Actually Works - Part 1

    "There's all that magic that seems to happen by those who are born with relationship privilege, but we can all build it. It just starts with how you can become more purposeful and intentional with what you want out of not just your life, but the people around you that form your purposeful community." -David Homan Community-building strategist and author of Orchestrating Connection, David Homan challenges the way you think about networking. He explains why traditional networking often feels forced and ineffective, and shows how shifting toward intentional, trust-based relationships can open doors you didn't think were possible. David shares how vulnerability, curiosity, and generosity create stronger connections, and why building a purposeful community matters more than collecting contacts. In this episode, you'll learn: Why most networking fails & what to do instead How to turn your existing network into a supportive community A simple way to create opportunities without asking for anything To learn more about David, click here. Connect with him on LinkedIn. Get a copy of Orchestrating Connection this link. Time Stamps 00:56 – Why traditional networking feels forced 02:08 – David's background & early exposure to relationships 09:34 – Network vs. purposeful community 11:40 – Using vulnerability to build trust 19:19 – Real connection vs. transactional conversations 23:29 – The five principles of meaningful relationships 29:16 – How to start building your community today Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!

    33 min
4.8
out of 5
85 Ratings

About

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.

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