Forget everything you’ve been taught about pitching your business — you’re doing it wrong.
To achieve success as an entrepreneur in business, you need to be able to pitch your business to clients and investors. Without a polished pitch, you’re wasting time and potentially risk losing future funding.
Over the next 52 weeks, join Allon Raiz in his new bite-sized podcast series as he walks you through preparing the perfect pitch.
What keeps you up at night?
Investors want to make sure you are aware of all the risks that may affect your business – which you may not have mentioned during your actual pitch. They need to know you’ve considered all possible risks and they especially want to know which are the ones that give you sleepless nights. When answering this question, you need to be honest. In episode 49 of The Successful Pitch podcast series, Allon Raiz offers his advice on answering this challenging question.
Defensive moats and strategies
Dealing with competition is an inevitable part of business. It’s simply a fact that when your business begins to thrive, new competitors will emerge and they will want a piece of the market pie. You need to show your potential investors during your pitch that you have strategies in place to build defensive “moats” to keep the competition at bay. In episode 48 of The Successful Pitch, Allon Raiz explains the term “moats” and helps you prepare for questions about handling your competitors.
Founders are the biggest risk
Do you have a plan in place if anything happens to you, the business founder? This may be an uncomfortable question but one you should definitely be prepared for when you’re pitching to potential investors. Investors will want to know that you have thoroughly thought through how your business will continue operating in your absence and that you have put solid plans in place. In episode 47 of The Successful Pitch series Allon Raiz offers his advice on how you should approach answering this question during your pitch.
When you’re delivering an investor pitch, it’s vital to show your potential investors that you are aware of who your indirect competitors are. These are businesses who may entice your target audience to spend their hard-earned money elsewhere, even if it’s on a different product or service. Knowing your indirect competitors can help you strategise and stay ahead. In episode 46 of The Successful Pitch series, Allon Raiz offers some insights on dealing with this often-neglected aspect of running a business.
Letters of intent
It’s important for you to be able to show potential investors that parties who are doing business with you have given you some form of commitment. Investors always try to mitigate their risk so if you can produce letters of intent during your pitch, it will increase your chances of getting funding. Allon Raiz talks about the importance of letters of intent in episode 45 of The Success Pitch podcast series.
Next ten hires
Who would be your first ten staff hires? By asking this question, investors want to establish if you have a thorough understanding of the operational requirements of the various functions in your growing business and the respective roles that must be filled. Listen to episode 44 of The Successful Pitch series to hear Allon Raiz’ advice on how to answer this question during your pitch.