The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?
Becoming a Modern CRO: The next evolution from SVP Sales
CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to revenue generation and growth.
This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.
He discusses with Bob and Tae Hea the changes and unlearning moments required for this ultimate sales leadership role.
1st Time CEO Gamechanger: Think in Swimlanes
'Thinking in Swim Lanes' is a powerful tool for first-time CEOs making the transition from Founder to Real CEO. So how do you do it, which areas of the business do you need to segregate and how do they change the company, as well as you the CEO? Hosts Bob Tinker and Tae Hea Nahm discuss their own and others experiences.
CEO Unlearning: The Struggles and Challenges
Bob Tinker and Tae Hea Nahm dig into how a CEO must change as a company grows. With growth comes role change, and navigating this requires self awareness and critical honest reflection. They share their own and others' experiences and struggles of the growth journey.
How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenue
Bob Tinker and Tae Hea Nahm speak to Mark Smith, a rare breed of B2B sales leader who has led teams of less than $1M of revenue all the way up to mega-scale growth of billions of dollars. He opens up about the challenges of those transitions and how he had to unlearn his skillset and roles.
How do you not get fired as a startup founder? Change or be Changed
You've started to unlock growth. Awesome! Now you're terrified. How do you keep up with your startup as it grows? And not get fired? Hosts Tae Hea Nahm and Bob Tinker explain how 'unlearning' is key. And, it applies to everyone in a startup.
Demystifying sales comp for early Go To Market teams
For an early stage founder or CEO in search of product market fit, when do you need to set up sales compensation, and how does this tie into the overall business plan?
Hosts Tae Hea Nahm and Bob Tinker discuss and relay experiences on the fundamentals of sales comp.
Customer ReviewsSee All
Great nuggets for people building startups
Having read the books I can say the podcast continues to amplify the key ideas. Bob has pragmatic yet quirky style which when coupled with Tae conceptual ideology is a winner.
Survival to Thrival
Take Hea is one of the deepest thinkers I’ve ever run into on the topic of growing successful BtoB startups. This is a must listen!
Leading remotely-full of practical suggestions
Great discussion on the practical aspects of building culture and teamwork that withstands distance. Some pointers on how technology can help, but the key think is management intent not to let remote work be a disadvantage.