The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?
How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit
April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.
April gives an overview of Spring Health, what it has evolved from and how it changed every six months - despite astronomical growth. She also expands upon how she transitioned from being in the weeds to a course-charting role of growth.
Best strategies to implement product-led growth
Mickey Alon, CTO and Founder of Gainsight PX, talks to host Bob Tinker and special co-hosting guest, Nikolai Skatchkov about Product-Led Growth.
Mickey gives Bob an overview of PLG, what it has evolved from and where it may be heading. Nikolai's company, Circula, is currently in the midst of implementing PLG and so, he picks Mickey's brain on the best strategies to implement it successfully.
Why should you be a first customer?
Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.
While it can be a risk, being a first customer can also bring huge rewards; if the product solves your company’s urgent pain, it will give your team the opportunity to champion a brand new product and become a ‘customer hero’.
How do you win your first customers?
Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.
It’s illogical for any customer to want to be your first one so founders can get around that by making sure they deliver real value, make their customers a ‘teaching customer’, and ensuring the product elevates a customer's career.
How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market
Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind. Kim shares how they were able to move to the US with no network and successfully expand the Korean anonymous professional networking platform to the US market. Plus how hosting Silicon Valley parties helped the business grow.
Implementing GTM Fit in the real world
Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae Hea Nahm about the common Go To Market stumbling blocks and how to get you and your team to fix them.
Great nuggets for people building startups
Having read the books I can say the podcast continues to amplify the key ideas. Bob has pragmatic yet quirky style which when coupled with Tae conceptual ideology is a winner.
Survival to Thrival
Take Hea is one of the deepest thinkers I’ve ever run into on the topic of growing successful BtoB startups. This is a must listen!
Leading remotely-full of practical suggestions
Great discussion on the practical aspects of building culture and teamwork that withstands distance. Some pointers on how technology can help, but the key think is management intent not to let remote work be a disadvantage.