9 episodes

The Syncast is the podcast for the smartest digital marketer in the room. We're going beyond the basics and tackling topics from industry trends to algorithm changes. Join us as we interview digital marketing experts for their best tips, tricks, and hot takes.

The Syncast Team Synup

    • Business
    • 5.0 • 1 Rating

The Syncast is the podcast for the smartest digital marketer in the room. We're going beyond the basics and tackling topics from industry trends to algorithm changes. Join us as we interview digital marketing experts for their best tips, tricks, and hot takes.

    Social Media Management: Announcing Synup Social!

    Social Media Management: Announcing Synup Social!

    Did you know that 54% of consumers say that interacting with brands on social media informs their purchasing decisions? That's why we created Synup Social - a revolutionary new social media management platform that prioritizes content creation and engagement.

    Our AI-assisted post generator inspires you with ideas and helps you write them in your brand's signature voice. Content that once took you hours to trend-research and write now can be done in minutes. Here's what else we love:
    We highlight and remix your best posts - so you can give your audience more of their favorite contentUse AI to reinvent trends to match your brand identity and voiceRevolutionary analytics dashboard shows your best posts and engagement score at-a-glanceFunnel content into an approval workflow - so your content gets seen, approved, and published without posts slipping through the cracksWe streamlined reporting; screenshot or export your analytics for a full-scope review of your performance.Integrated with our local product - so you can post to local feeds like your Google Business Profile, all with one clickGo to https://social.synup.com/users/sign_up to start your 30 day free trial!

    • 30 min
    Choosing What Content to Create: from AI to Google's Helpful Content Update w/Amy Aitman

    Choosing What Content to Create: from AI to Google's Helpful Content Update w/Amy Aitman

    Making content is hard.

    You have to choose what to create, what format to create in, where and when to post... AND let's not mention getting people to engage with it 😅 

    Content creation can be unpredictable - especially for brands!

    That's why we asked Amy Aitman for her best strategies - including how to weather the storm of low engagement. Content is more competitive than ever, but with the right tactics, your content can shine!

    • 24 min
    Creating Authentic Content w/Amy Aitman

    Creating Authentic Content w/Amy Aitman

    How do you create authentic content?

    We spoke to Amy Aitman on this week's episode of The Syncast to find out her strategy for creating content that resonates.

    Hint: use an actual expert, not just a random content writer.

    Authenticity and expertise breed trust - getting you more loyal and engaged customers!

    • 32 min
    Writing for Humans and Robots w/Maddy Osman

    Writing for Humans and Robots w/Maddy Osman

    It's hard writing for SEO without seeming like you're copy and pasting your list of target keywords. That's why this week, we unpack to mystery of writing content to rank AND impress your audience. 

    From hitting the algorithm to weathering ranking shifts, writing good content is the basis of a good SEO strategy. 

    Maddy Osman is the author of "Writing for Humans and Robots" and founder of The Blogsmith. You can find her on Twitter @MaddyOsman.

    • 42 min
    Why We ❤️ Google's Helpful Content Update w/Steve Wiideman

    Why We ❤️ Google's Helpful Content Update w/Steve Wiideman

    Here's part 2 of our interview with Steve Wiideman. This time, we're talking SEO ranking factors - especially when it comes to Google's helpful content update.

    Steve Wiideman schools us on the ins and outs of a successful multi-location digital marketing strategy, sharing his best tips and success stories for how brands can find their customers online! Hint: it all starts with great SEO.

    Steve Wiideman is a long-time SEO consultant specializing in multi-location search. He is the president of Wiideman Consulting Group  Expert, and self-identified SEO nerd. You can find him on Twitter @seosteve

    • 18 min
    Mastering Multi-Location SEO w/Steve Wiideman pt. 1

    Mastering Multi-Location SEO w/Steve Wiideman pt. 1

    Running a multi-location business is tough - especially when it comes to your online presence. Luckily, we're bringing in the big guns. Steve Wiideman schools us on the ins and outs of a successful multi-location digital marketing strategy, sharing his best tips and success stories for how brands can find their customers online! 

    Steve Wiideman is a long-time SEO consultant specializing in multi-location search. He is the president of Wiideman Consulting Group  Expert, and self-identified SEO nerd. You can find him on Twitter @seosteve

    • 39 min

Customer Reviews

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1 Rating

1 Rating

Madeleadele ,

excited to learn more

based on Synup’s existing content, I’m excited to see where they take this podcast. I’m always eager to learn more about SEO and beyond, and it seems like Synup has a great lineup of experts to come on the podcast. Can’t wait to see where this goes!

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