25 episodes

The world's only podcast dedicated to helping independent industrial distributors and suppliers grow their business and build a legacy that stands the test of time. Visit https://www.spinstak.com/takeover to learn more.

The Takeover Matt Johnson

    • Business
    • 5.0, 1 Rating

The world's only podcast dedicated to helping independent industrial distributors and suppliers grow their business and build a legacy that stands the test of time. Visit https://www.spinstak.com/takeover to learn more.

    Episode 25: COVID-19 and How to Serve Your Customers Well

    Episode 25: COVID-19 and How to Serve Your Customers Well

    COVID-19 (Coronavirus) is causing massive disruption to our economy and causing many to experience panic, doubt, and paralysis. Our job as leaders in the industrial supply chain is to approach the situation with poise and confidence. In this episode of The Takeover, we share three ways industrial suppliers can serve their customers well even in the midst of a crisis.

    Website - https://www.spinstak.com/
    Podcast - https://www.spinstak.com/takeover/
    Read more - https://blog.spinstak.com/episode-25-covid-19-and-industrial-suppliers

    • 30 min
    Episode 24: The Case for Local Industrial Distributors

    Episode 24: The Case for Local Industrial Distributors

    If you're a local, independent distributor, sometimes it can feel like the walls are closing in. From online retailers to global brands, the competition is fierce. The water may be red with blood, but if you know where to look, you can find golden opportunities to stand out from the crowd and earn customer loyalty.

    In this episode of The Takeover, we share three ways independent distributors can blow Amazon.com out of the water with the local advantage.

    FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/

    B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

    Website - https://www.spinstak.com/
    Podcast - https://www.spinstak.com/takeover/
    Blog - https://blog.spinstak.com

    • 36 min
    Episode 23: Distributor Sales Reps of The Future

    Episode 23: Distributor Sales Reps of The Future

    Industrial distributors who fail to deliver an omnichannel sales and marketing experience may soon go the way of the dinosaur. Today, it's more important than ever for traditional sales reps to utilize technology that better serves their customers. In this episode of the Takeover, we'll share some creative ways that you can leverage technology to grow your business.

    Learn more at https://blog.spinstak.com/episode-22-clarify-your-message-with-storytelling

    FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/

    B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

    • 32 min
    Episode 22: Clarify Your Message with Better Storytelling

    Episode 22: Clarify Your Message with Better Storytelling

    What if I told you that your customers don't always purchase the best products at the best prices? In fact, nine times out of ten, suppliers are chosen based on how well they communicate the value they offer to their end-user. In this episode of the Takeover, I explain how distributors and suppliers alike can grow their sales through the power of crystal-clear storytelling.

    Learn more at https://blog.spinstak.com/episode-22-clarify-your-message-with-storytelling

    FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/

    B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

    • 20 min
    Episode 21: Failure to Launch Your eCommerce Website

    Episode 21: Failure to Launch Your eCommerce Website

    Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say that eCommerce sales account for a significant portion of their total revenue. In this episode of the Takeover, I share three reasons why distributors struggle to launch their online channel and what to do about it.

    Learn more at: https://blog.spinstak.com/episode-21-...

    FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/

    B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

    • 31 min
    Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

    Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors

    How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer engagement.

    Strategy #1 -- Build a Master Catalog Using Manufacturer Product Data

    Utilize Google Sheets or Purchase a Product Information Management (PIM) Software to House the Product Data

    Use the Bucket Method and Start with 20% of Your Best Sellers First and Then Add the Rest Consistently Over Time

    Vendor Proof Your Product Content and Develop a Competitive Price Strategy

    Strategy #2 -- Publish Your Master Catalog Online and In Print

    You Can Design and Print a Master Catalog or Seasonal Flyer Program

    You Can Build a B2B eCommerce Website That Makes It Easier for You and Your Customers

    Strategy #3 -- Tie Everything Together with a Cohesive Communication Strategy

    Advertise Your Website and Current Offers In Your Printed Catalog

    Advertise Your Catalog Online and Incorporate Into Your Email Marketing Campaigns

    Website - https://www.spinstak.com/printisnotdead/
    Podcast - https://www.spinstak.com/takeover/
    Blog - https://blog.spinstak.com

    • 38 min

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