Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment
This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment:
Sales and Marketing Accelerating Revenue together.
There are also some fairly tenuous animal analogies thrown in there for good measure too.
Demand Base's SMART event is already oversubscribed! But if you'd like to sign up for the waitlist, visit:
98 | Navigating AI: 3 compasses for success
Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI.
We introduce three simple yet key questions to ask yourself when considering your approach:
Is it valuable?
Is it actionable?
What are the implications?
Tune in to find out more.
97 | The impact of converging tech: Ethics, understanding and strategy
This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact.
We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about:
The convergence of technologies: generative AI, virtual reality, and the metaverseEthical considerations: data privacy, cybersecurity, and the impact of AI personas on human relationships are discussed.Impact of AI and Metaverse Tech: potential increase in productivity, job satisfaction, and positive impacts on various industriesUnderstanding new technologies: not everything that shines is transformative, and it's crucial to understand technology at a conceptual levelStrategic Application: apply emerging technologies strategically. Align with company goals and advance business strategy by scaling gradually Have a burning question we've not answered? Send us a note at email@example.com and we'll answer it on the next episode!
96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success
This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity.
We're joined by some brilliant guests:
Jen Shaw-Sweet - EMEA Lead, B2B Institute
Cathrin Pfeiffer - EMEA Demand Generation Director, Netsuite
Katie Groon - Agency Partnerships Lead, LinkedIn
95 | Sustainable marketing practices for business leaders
After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.
Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability.
How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused KPIs?
Tune in now to find out.
93 | The art & science of marketing. Insights from a data-driven leader.
The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way.
In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for marketers looking to develop themselves and their teams.
A newfound favorite!
A must listen! Fez, Jon, and Harry talk all things marketing with a suite of excellent guests, not only providing insight we wouldn't have otherwise, but also giving business owners the tech insights they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Don't miss it!