78 episodes

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

The Tech Marketing Podcast Twogether

    • Business
    • 5.0 • 2 Ratings

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

    79 | Beyond the hype: The reality of emerging technologies

    79 | Beyond the hype: The reality of emerging technologies

    We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with? 

    • 52 min
    78 | The Insider's Guide to Channel Meet Up 2023

    78 | The Insider's Guide to Channel Meet Up 2023

    Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023. 

    We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings. 
    In this episode, we're spilling all the details about what you can expect from the first event in the UK on the 23rd March.
     Don't miss out on this exclusive preview - listen now!

    You can register now for the first event in Windsor, UK, on the 23rd March here:
    https://www.thechannelmeetup.com/uk-event

    • 39 min
    77 | Fighting for the Channel

    77 | Fighting for the Channel

    We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat. 

    With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business? 

    For your partner marketing masterclass, tune in now.

    • 58 min
    76 | CES 2023: Emerging trends in B2B tech

    76 | CES 2023: Emerging trends in B2B tech

    Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B. 

    • 49 min
    75 | A new generation of sales enablement experience

    75 | A new generation of sales enablement experience

    Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive,  360°, 3D digital learning experience. 

    • 31 min
    74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara

    74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara

    Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.

    • 51 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Arlie K ,

A newfound favorite!

A must listen! Fez, Jon, and Harry talk all things marketing with a suite of excellent guests, not only providing insight we wouldn't have otherwise, but also giving business owners the tech insights they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Don't miss it!

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