116 episodes

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

The Tech Marketing Podcast Twogether

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    • 5.0 • 1 Rating

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

    Is it time to incentivise field marketers?

    Is it time to incentivise field marketers?

    Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast!

    • 36 min
    116 | Boost GTM success with partner-integrated product marketing

    116 | Boost GTM success with partner-integrated product marketing

    Have a great point of view to add? Send us a text with your thoughts!How to get partners to become ambassadors for your product.Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing. Listen in to hear more about: The importance of engaging product marketers with partners early in a GTM strategyTruly under...

    • 1 hr 4 min
    115 | Data-driven strategies to maximise your marketing budget

    115 | Data-driven strategies to maximise your marketing budget

    Have a great point of view to add? Send us a text with your thoughts!How can you leverage your data to make informed marketing decisions?Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital age.This episode delves deep into how a data-driven approach not only optimizes ...

    • 40 min
    114 | Building high growth partnerships

    114 | Building high growth partnerships

    Have a great point of view to add? Send us a text with your thoughts!Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech indus...

    • 33 min
    113 | Building brand affinity with trust signals

    113 | Building brand affinity with trust signals

    Have a great point of view to add? Send us a text with your thoughts!If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity. We cover topics including:• Why building trust signals is as good for your busin...

    • 52 min
    112 | Building trust with the C-Suite by speaking their language

    112 | Building trust with the C-Suite by speaking their language

    Have a great point of view to add? Send us a text with your thoughts!Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet. We discuss topics ...

    • 55 min

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