69 episodes

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

The Tech Marketing Podcast Twogether

    • Business
    • 5.0 • 2 Ratings

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

    70 | Award finalist case study: Creating awareness and trust to accelerate demand

    70 | Award finalist case study: Creating awareness and trust to accelerate demand

    Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.

    • 44 min
    69 | Awards finalist case study: Building an effective Partner rewards club

    69 | Awards finalist case study: Building an effective Partner rewards club

    Fancy getting 75% of your partners participating in your rewards program? 

    Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss. 

    • 49 min
    68 | CMO perspectives: Building seamless online and customer experiences

    68 | CMO perspectives: Building seamless online and customer experiences

    Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster. With Jon's dev background and Christy's marketing expertise, this conversation covers online and customer experience.

    • 42 min
    67 | Engaging technology partners more effectively

    67 | Engaging technology partners more effectively

    This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Global Concierge Account Director. Tune in as we tackle the barriers to managing and engaging technology partners. 

    • 48 min
    66 | B2B Paid Social: Formulating the perfect strategy - Part 2

    66 | B2B Paid Social: Formulating the perfect strategy - Part 2

    Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.

    • 18 min
    65 | B2B Paid Social: Formulating the perfect strategy - Part 1

    65 | B2B Paid Social: Formulating the perfect strategy - Part 1

    Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.

    • 31 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Arlie K ,

A newfound favorite!

A must listen! Fez, Jon, and Harry talk all things marketing with a suite of excellent guests, not only providing insight we wouldn't have otherwise, but also giving business owners the tech insights they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Don't miss it!

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