The Tech Marketing Podcast Twogether

How to get partners to become ambassadors for your product.
Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing.
 Listen in to hear more about: 
The importance of engaging product marketers with partners early in a GTM strategyTruly understanding the role of each partner to enable them to drive their own product marketing  Benefits of transparency when it comes to product and partner marketing Tune in now, wherever you get your podcasts:

How can you leverage your data to make informed marketing decisions?
Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital age.
This episode delves deep into how a data-driven approach not only optimizes your marketing budget but also ensures that every dollar spent is an investment towards measurable success.

Tune in now, wherever you get your podcasts! 

Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.
With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.
Key topics covered in this episode include:
How to identify high-growth and valuable partnership opportunitiesEstablishing the balance between people, process, and partnersWhy flexibility is so key to success when it comes to partner successTune in now, wherever you get your podcasts:

If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. 
 This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity. 
 We cover topics including:

• Why building trust signals is as good for your business as it is for Google
• The impact that brand perception and trust signals have on marketing ROI
• Focusing on engagement metrics is more important than ever before


 Listen now, wherever you get your podcasts.

Andy Barraclough, Head of Marketing for UK and Ireland at SAP,  joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. 

This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet. 

We discuss topics including:
The impact of the changing B2B buyer journey on marketingWhat the optimal position is for regional vs global marketing teamsHow marketers should be communicating both internally and externallyThere are so many more key moments to this episode. So grab a cuppa, and put a few moments aside to tune in.

Drive change; own your data challenges. 
This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. 

We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success. 
Why is data a key part of channel success? As a vendor, what data should you be prioritising?How to tell if your programs are performing for your channel?And so many more insightful topics beyond these questions too.