The Technique That Gets Participants Talking | feat. Amanda Gelb

Some of the richest moments in an interview come not from sticking to the script, but from questions based on simple noticing: an off-hand remark, a casual detail in their environment. This episode shows you how to use tiny moments to unlock the data that leads to big insights.

Amanda Gelb's research has helped Google, Lyft, and Asana build better products. She walks us through a case study of how noticing a small detail unlocked deep, emotional stories from a participant who'd been giving flat, surface-level answers, and gets specific about applying it in your own sessions: how to spot the signal, and why this small calculated risk consistently surfaces the depth that scripted questions miss. A skill worth sharpening for every interview you run.

Subscribe to Amanda's newsletter, People Problems: https://thepeopleproblems.substack.com/

The Tiny Research Wins podcast is from UXR Institute. To explore all our courses, visit our catalog: https://www.uxrinstitute.com/ux-research-courses