The Thoughtful Entrepreneur Josh Elledge of UpMyInfluence.com

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On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with co-founder of Rebel Fish Local, Liz Cortes. Rebel Fish is a marketing agency that loves to help local businesses drive online traffic through search engine optimization and google advertising. Liz discusses the importance of updating systems and the importance of google analytics to understand online traffic. This allows us to see if the content being put out is working.

Rebel Fish has helped mostly small businesses achieve customers within a radius distance to their business. This allows those client's close to their local business to find them through the generation of online traffic. Liz discusses staying up to date in what people are searching for online to help create more opportunities. Don’t forget to listen to our next episode, where we recap all the great insights that Liz Cortes offered!

Key Points from the Episode:

- Keywords that generate online traffic.

- Recent trends including G4 (Google analytics 4).

- The importance of scaling and leveraging clients.

- Title Tags and keywords and how they impact online search accessibility.

About Liz Cortes:

Liz Cortes went from fitness influencer to working full-time with her husband 7 years ago. RebelFish Local marketing agency is in San Diego California. They help small businesses across the US get more local website traffic from Google Maps and Google Ads. Liz’s role in the company is B2B sales and marketing. She helped grow the B2B Sales Magic Clubhouse and is the only co-moderator that isn’t a sales trainer.

Links Mentioned in this Episode:

Want to learn more? Check out Rebel Fish Local’s website at https://rebelfishlocal.com/ (https://rebelfishlocal.com/)

Check out Liz Cortes on LinkedIn at https://www.linkedin.com/in/lizcortesonline/ (https://www.linkedin.com/in/lizcortesonline/)

Check out Liz Cortes’ Free Mini-Course and PDF to learn the steps to show up on more local Google searches https://rebelfishlocal.com/5-hacks (https://rebelfishlocal.com/5-hacks)

Check out Rebel Fish Local on Facebook at https://facebook.com/rebelfishlocal (https://facebook.com/rebelfishlocal)

Check out Rebel Fish Local on Twitter at https://twitter.com/rebelfishlocal (https://twitter.com/rebelfishlocal)

Check out Liz Cortes on Instagram at https://www.instagram.com/lizcortesonline/ (https://www.instagram.com/lizcortesonline/)

Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

More from UpMyInfluence:

️ We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE).



Are you a 6-figure consultant? I’ve got high-level intros for you.https://upmyinfluence.com/b2b ( Learn more here).



What is your #1 Lead Generation BLOCKER? http://upmyinfluence.com/quiz (Take my free quiz here).

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Cardiothoracic Surgery Physician Assistant, Bestselling Author, andhttps://sabrinarunbeck.com/ ( Performance Productivity Consultant), Sabrina Runbeck.

Sabrina explains her beliefs on how we have more leadership and decision making issues than an issue with burnout. Comparisons are often made within business as a way to measure performance in a specific field. However, these comparisons can be detrimental to business as the circumstances between one business and another are not equal standards. Mental clarity can help with becoming immune to the feelings of burnout as well as managing expectations better.

Sabrina explains that throughout consulting, some individuals realize their expectations are what they truly want, while others realize it was a skewed idea of what they want. Hypervigilance is a common characteristic among high achievers and it can lead to a disassociation when things are slowed down. Sabrina explains that individuals need an unbiased source to speak to about information and that is what she is for her clients. She explains that the way she works with clients is in two main ways which are a come and go basis or a more structured basis. To get into contact with Sabrina, you can go to her website and get a consultation.



Key Notes:

The backstory to Sabrina

Why comparisons lead to failure

Why mental fitness builds mental immunity

How expectations are deeper than an idea that is wanted

How Sabrina works with clients





About Sabrina Runbeck

Sabrina Runbeck, MPH, MHS, PA-C is a Cardiothoracic Surgery Physician Associate with more than 10 years of experience in public health and neuroscience. After overcoming burnout, she became an International Peak Performance Keynote Speaker and Advisor.

Now she empowers ambitious and overwhelmed health practice owners and their team gain back a day per week.

Her clients stopped having endless to-do lists or constantly needing to put out fire, and they are able to move steadily forward without experiencing upper limits. She is still practicing in surgery and empowering other healthcare leaders to have a double win in both work and life.

That’s why people call her the Queen of Performance and Productivity.

Sabrina hosts the Provider’s Edge podcast and is an international bestselling author of the book, Asian Women Who BossUp.



Want to learn more? Check out Sabrina Runbeck’s website at https://sabrinarunbeck.com/ (https://sabrinarunbeck.com/)

Check out Sabrina Runbeck on LinkedIn at https://www.linkedin.com/in/sabrinarunbeck/ (https://www.linkedin.com/in/sabrinarunbeck/)

Check out Sabrina Runbeck on Facebook at https://www.facebook.com/sabrina.sxc (https://www.facebook.com/sabrina.sxc)

Check out Sabrina Runbeck on Instagram at https://www.instagram.com/sabrinarunbeck (https://www.instagram.com/sabrinarunbeck)

Check out Sabrina Runbeck on Twitter at https://twitter.com/sabrinarunbeck (https://twitter.com/sabrinarunbeck)



Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

More from UpMyInfluence:

️ We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE).



Are you a 6-figure consultant? I’ve got high-level intros for you.https://upmyinfluence.com/b2b ( Learn more here).



What is your #1 Lead Generation BLOCKER? http://upmyinfluence.com/quiz (Take my free quiz here).

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of https://www.iresearch.com/ (iResearch) and Author of Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts, Darshan Mehta.
Darshan explains that quantitative and qualitative data and surveys allow for better results. This is because you are gathering data rather than blindly trying to find the right decision. Surveys are a typical way for research data to be collected. Darshan explains that many people enjoy giving feedback to be a part of making a change in something.
Darshan explains how conversations allow for better opportunities and insights that could differentiate a business from others in its field. An important aspect is that people are buying an experience rather than just the product nowadays. Darshan explains that critical feedback is a good thing as it can help you improve your business. Focus groups and conversations are good starting points before making surveys to help make them more detailed. Darshan explains that you can get in contact through the form on his website or by emailing him directly.
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Key Notes:
Darshan’s methods to providing market research services
Why these methods of market research give an individual the advantage over others
Why surveys are not problematic for data collection
How entrepreneurs can ask better questions for feedback
The premise of Darshan’s book
How conversations lead to competitive advantages
Why critical comments are good things


About Darshan Mehta
Darshan Mehta is the founder and CEO ofhttp://www.iresearch.com/ ( iResearch) – an online insights platform that enables companies to quickly, easily and affordably extract insights from consumers or employees worldwide, and ConnectQik.com – an app for instant connections and engaging interactions.
He has more than twenty-five years of branding, marketing, insight strategy, and technology experience. In 1998, he pioneered a variety of digital methodologies, including online focus groups and surveys. His experience in branding, insights, and management consulting for numerous domestic and international clients guides Mr. Mehta’s strategic capabilities.
Mr. Mehta has been published in trade publications such as the Journal of Advertising Research, Quirks and Survey magazine and has traveled to more than 60 countries. Forbes Magazine recently featured Mr. Mehta has one of 9 CMOs to watch.
In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France and the Franklin University in Switzerland.
Mr. Mehta has also authored a book called ‘Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts’, which explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement.

Want to learn more? Check out the iResearch website at https://www.iresearch.com/ (https://www.iresearch.com/).
Check out iResearch on LinkedIn at https://www.linkedin.com/company/iresearch-com/ (https://www.linkedin.com/company/iresearch-com/).
Check out Darshan Mehta on LinkedIn at https://www.linkedin.com/in/darshan--mehta/ (https://www.linkedin.com/in/darshan--mehta/).
Check out Darshan Mehta’s book Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts at https://www.amazon.com/gp/product/B09HYP6CZ1/ref=dbs_a_def_rwt_bibl_vppi_i0 (https://www.amazon.com/gp/product/B09HYP6CZ1/ref=dbs_a_def_rwt_bibl_vppi_i0)

Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
️ We are actively booking guests for our The Thoughtful Entrepreneur.https://upmyinfluence.com/guest ( Schedule HERE).


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