The Thoughtful Entrepreneur Josh Elledge of UpMyInfluence.com

1461 - Improving Customer Experience with Positive Polarity's Dave Molenda

1460 - Building a Sustainable Company with Valuable Product with Flint Capital's Andrew Gershfeld

1459 - Learning Better with Yellow Dig's Shaunak Roy

1458 - Appreciating your Employees with motivosity's Logan Mallory

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Method Marketing, Lucy Mowatt.

Lucy shares that adding a touch of intrigue to content can pique the audience's interest and increase the chances of it being viewed. She also emphasizes the importance of knowing your audience; the better a business knows its audience, the more effective the content they produce.

She states that the return on investment for promoting content relies on the type of promotion used. It can take months or even years for a business to see a significant impact, also known as the "snowball effect" that business owners aim for. However, if businesses want faster results, she shared several exciting ways to quickly get their content in front of their audience without relying solely on Google.

 

Key points from the Episode:

Overview of Method Marketing
Benefits of working with Method Marketing
Tips on content strategy today
How to avoid content strategy mistakes businesses do
Guidelines for what type of content is effective today
How to get the “eye-balls” to your content?


 

About Lucy Mowatt: As a former magazine editor and content marketer with more than 15 years’ experience, Lucy founded Method Marketing back in 2018 with the aim of helping businesses in complex, regulation-heavy industries to use content marketing to drive results and a return on investment.

Since then, the agency has grown to a team of three people, working with organizations in a range of sectors, including financial services, insurance, construction and technology. Method Marketing provides audits, strategy and planning, alongside deliverables, such as articles, white papers, lead magnets, emails, social media and more.

 

About Method Marketing: Method Marketing is a content marketing agency based in Norwich, UK. Founded by Lucy Mowatt in 2018, the agency specializes in helping businesses of all sizes with their content marketing efforts. The team at Method Marketing has extensive experience and expertise in the field, and works to help clients maximize the potential of their content marketing.

 

Links Mentioned in this Episode:

Want to learn more? Check out the Method Marketing website at https://www.methodmarketing.org/

Check out Method Marketing on LinkedIn at https://www.linkedin.com/company/methodmarketing/

Check out Scalable Method Marketing  at http://facebook.com/HelloMethodMarketing

Check out Method Marketing on Twitter at http://twitter.com/MethodMrktg

Check out Method Marketing on Instagram at http://instagram.com/method.marketing

Check out Lucy Mowatt on LinkedIn at https://www.linkedin.com/in/lucymowatt/

Check out Lucy Mowatt on Twitter at https://twitter.com/LucyMowattwork

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Scalable Path, Damien Filiatrault.

Scaleable Path is a premium vetted remote software development marketplace. Damien states that individuals who use their services can expect to have a better experience working with developers who can help them define their needs and build a strategy around them.

 

Damien shares valuable insights on attracting the right tech team for business. He stresses the importance of clearly defining the needs and goals of the business and each team member's specific roles and responsibilities. This will help attract candidates who are a good fit for the company culture and can contribute to the company's success. Another critical aspect of attracting the right tech team is identifying the skills and qualifications required for the positions. This includes technical skills, such as programming languages and software development experience, and soft skills, such as communication and teamwork.

 

He believes that by focusing on the needs of the business, identifying the right skills and qualifications, building a strong employer brand, and offering competitive compensation and benefits, any business can attract the right tech team to drive success.

 

Key points from the Episode:

Overview about what Scaleable Path does
Tips on attracting the right tech team
Mistakes to avoid when working with developers
What makes Scaleable Path different from the competition


 

About Damien Filiatrault: Damien is the founder and CEO of Scalable Path, a software staffing agency that matches leading companies and startups with vetted, remote software developers. Previously, he headed PHP development at SolutionSet, a multichannel marketing services company, where he spent five months managing a team of developers in Goa, India.

 

Damien has held sales and marketing positions at notable San Francisco technology companies, including Evite and CNET Networks. Through his work at Scalable Path, Damien has championed employment equity for software developers across Latin America. He also cares deeply for the environment and has pledged 10% of all Scalable Path profits to climate change research. Damien holds a BA in Geography and BSc in Computer Science from UC Berkeley and San Jose State University, and is passionate about software development and agile processes.

 

About Scalable Path: Scalable Path is a platform that connects companies with a network of over 26,000 remote software developers from over 179 countries. Founded in 2010, the company specializes in helping businesses expand their software teams and aims to provide an exceptional hiring experience.

 

Links Mentioned in this Episode:

Want to learn more? Check out the Scalable Path website at https://next.law/

Check out Scalable Path on LinkedIn at https://www.linkedin.com/company/scalable-path/

Check out Scalable Path on Facebook at https://www.facebook.com/pages/Scalable-Path/208796919207351

Check out Scalable Path on Twitter at https://twitter.com/ScalablePath

Check out Damien Filiatrault on LinkedIn...