The Thoughtful Entrepreneur Josh Elledge of UpMyInfluence.com

Mastering Productization for B2B Service ProvidersIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Eisha Armstrong, the executive chairman and co-founder of Victorious, and an accomplished author of several influential books, including "Productize," "Fearless," and the forthcoming "Commercialize." The episode delves into the transformative concept of productization, particularly for B2B service providers such as consultants, agencies, and coaches. This blog post will break down the key insights and actionable advice shared by Eisha, providing a comprehensive guide for professionals looking to embrace productization.
Productization is the process of transforming services into standardized, sellable products. For B2B service providers, this means packaging their expertise and intellectual property into offerings that can be scaled and sold repeatedly, rather than trading time for money. Eisha emphasizes that productization is crucial for professionals who often find themselves constrained by the limitations of time-based billing. By shifting to a product-based model, these individuals can scale their businesses, improve profit margins, and create predictable revenue streams. One of the most critical steps in productization is ensuring that there is a demand for your product. Eisha highlights the importance of identifying an "urgent and expensive customer problem" that your product can solve. If your product idea cannot clearly articulate this problem, it may not be viable.
Transitioning to a productized model can be challenging for B2B service providers. Some common obstacles include resistance to change, difficulty in packaging services, and fear of losing the personal touch. Eisha reassures listeners that while the transition may be daunting, the long-term benefits of productization far outweigh the initial hurdles. She advises starting small, educating clients, and investing in customer success. Additionally, Eisha discusses the recent surge in interest in productization due to advancements in generative AI, which can automate tasks and provide data-driven insights. She encourages service providers to explore how AI can be integrated into their productization strategies to stay competitive. As the conversation wraps up, Eisha shares details about her forthcoming book, "Commercialize," set to be released in September, which addresses the challenges entrepreneurs face when bringing new products to market.
About Eisha Armstrong:Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, dedicated to helping B2B companies transform their services into tangible products. With over 25 years of experience in launching data and information service businesses, Eisha has a proven track record of leading global teams to success.
As an influential business leader, Eisha shares her expertise by advising executives on building cultures that foster product innovation. She authored the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products and Fearless: How to Transform a Services Culture and Successfully Productize.
Eisha extends her impact beyond Vecteris, serving on Advisory Boards for AMEND Consulting and Gild Collective. She has also contributed to organizations such as Women Helping Women, Cincinnati Early Centers, and Aviatra Accelerators. Committed to empowering women in investing, she is a Limited Partner in Next Wave Impact, aligning her investments with both social impact and financial return.
An accomplished speaker, Eisha has addressed audiences at over 100 leadership development and executive education sessions globally. Her insights have been featured in esteemed publications such as The Financial Times and The Washington Post, and she is a sought-after guest on podcasts focusing on product management and innovation.
Eisha's educational background...

Understanding the Importance and Benefits of Team DynamicsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the complexities of team dynamics with Karen Wright Gordon, the CEO of Simpli5. This episode is a goldmine of insights for leaders and managers aiming to boost teamwork and collaboration within their organizations. Karen discusses the significance of understanding individual work preferences and how this knowledge can revolutionize team performance. Here, we distill the key takeaways from the episode, providing actionable advice and detailed explanations to help you implement these strategies in your own organization.
Five Dynamics is a company dedicated to enhancing organizational teamwork through a unique assessment methodology. Their core tool is a three-minute assessment designed to identify how individuals prefer to work, learn, and collaborate. This assessment, which took a decade to develop, reveals each person's most efficient neural pathways, highlighting their strengths and areas where they may struggle. Leaders can use this information to tailor their management styles to better suit their teams, thereby enhancing overall performance.
Josh raises an essential question about the importance of understanding team dynamics amidst the myriad responsibilities leaders face. Karen emphasizes that this understanding can significantly accelerate team performance. By understanding how new team members will fit into existing dynamics, leaders can avoid lengthy adjustment periods, establish a common language for discussing team dynamics, and reduce conflicts arising from different energy levels and work styles. This shared understanding leads to enhanced communication, minimized conflicts, and improved collective performance.
About Karen Wright Gordon:Karen Gordon is the President and CEO of Simpli5, a technology utilized by Fortune 500 companies that analyzes teams’ work styles and their affinity for different phases of a project cycle to improve team collaboration, satisfaction, and results. A serial entrepreneur who loves strategy and execution, Karen finds fun in solving big problems and making deals work. Throughout her career, Karen has dedicated herself to transforming workplace cultures through the power of collaboration and team performance.
Karen has worked with a who's who of businesses, including transformational partnerships with Nortel Networks, Humana, AT&T Wireless, and LinkedIn. In 2000, shortly after founding GTCI, she secured a significant deal with AT&T Wireless to develop and deliver a course about 3G wireless technology, training over 2,000 employees nationwide. Nortel Networks was GTCI's biggest customer, allowing Karen to lead their outsourced documentation program globally. Her strategic insight and resilience led to a significant win against larger competitors.
Humana stands out as a pivotal client. Their CEO, Mike McCallister, recognized the potential of the 5 Dynamics model after Karen's first presentation. LinkedIn remains a fantastic partner, utilizing Simpli5's model extensively and supporting the company’s growth.
A recognized leader and influencer, Karen's accolades include being a two-time Inc. 500 Honoree, an Ernst and Young Entrepreneur of the Year finalist, and a notable spotlight in the Dallas Top 25. Her expertise has been featured in leading publications such as SWAAY, The CEO Magazine, Business News Daily, Huffington Post, HR Dive, and Entrepreneur. One of her career highlights is her TEDx UT Austin presentation on "The Myth of Difficult People," which has further cemented her status as a thought leader in understanding and navigating complex human dynamics in the workplace.

About Simpli5 by 5 Dynamics:
5 Dynamics isn’t just a one and done assessment; it is a common language that enables individuals to better understand themselves and those with which they...

Fostering Meaningful Connections and Effective LeadershipIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Andrew Horn, the co-founder and CEO of Tribute, and the founder of the Institute for Relational Leadership. The discussion delves into Andrew's innovative work in enhancing human connections and leadership effectiveness through his two ventures. This blog post will break down the key themes and actionable insights from the episode, providing valuable guidance for listeners and readers alike.
Andrew Horn shares a deeply personal story that inspired the creation of Tribute. On his 27th birthday, his partner surprised him with a video compilation featuring heartfelt messages from 20 of his closest friends and family. This emotional gift left a lasting impression on Andrew, highlighting the profound impact of meaningful gestures. However, he quickly realized the challenges involved in creating such videos, which often required extensive coordination and technical skills. This realization led to the founding of Tribute, a platform designed to simplify the process of creating and sharing impactful video montages. Tribute has facilitated the creation of over 7 million tribute videos worldwide, with 82% of recipients reporting "tears of joy" when watching their tribute videos.
In addition to Tribute, Andrew founded the Institute for Relational Leadership, which provides training and frameworks for leaders to navigate difficult conversations and build collaborative teams. Effective leadership hinges on interpersonal dynamics and communication, and the Institute aims to equip leaders with the tools and language necessary to foster thriving relationships within their teams. The Institute has developed a five-step framework designed to help leaders engage constructively with conflict and foster collaboration. Andrew emphasizes the importance of objectivity in communication and offers practical advice for leaders, including active listening, asking open-ended questions, and maintaining composure under pressure.
About Andrew Horn:Andrew Horn is an entrepreneur, speaker and leadership coach who Forbes recently called “Dale Carnegie for the digital age.”
He built his last company Tribute.co to 8-figures, millions of users and landed at #256 on the INC500 before stepping down to focus on coaching and growing IRL - the Institute for Relational Leadership. 
Andrew spends most of his time helping high-impact entrepreneurs and executives to master a relationship-centric path to success, fulfillment and leadership excellence. He frequently speaks for organizations like Google, The Cleveland Clinic and he’s even been featured on the homepage of TED.com.
He's on a mission to create art that reminds him how he wants to live and his creations revolve around three core pillars; radical authenticity, personal integrity and relational mastery.

About Tribute:Tribute makes it easy to create and gift a love-filled group video montage. Tribute was recently #256 on the INC500 list of fastest growing companies in America. We have delivered 6,000,000+ Tributes since launching.

About the Institute for Relational Leadership:
We are a boutique consulting firm that helps people work better, together. From unicorn startups to the Fortune 500, we equip teams with the people-centric...

Gender Equity in the WorkplaceIn a recent episode of the Thoughtful Entrepreneur podcast, the host engages in a profound conversation with Kim Jones, the founder and CEO of the Kim Jones Alliance. The episode delves into the critical issue of gender equity in the workplace, particularly focusing on the challenges and opportunities for women in male-dominated industries like technology. This blog post will break down the key insights and actionable advice shared by Kim Jones, providing a comprehensive guide for listeners and readers alike.
Kim Jones boasts a 25-year corporate career, having ascended to senior executive roles in the information technology sector. As a former divisional CIO at a Fortune 250 company, Kim witnessed firsthand the underrepresentation of women in leadership positions, particularly in tech. This experience ignited her passion for elevating women in the workplace, leading her to establish the Kim Jones Alliance. Her organization is dedicated to empowering women to reach their highest potential through coaching, consulting, education, and workshops, creating a supportive environment where women can thrive, especially in industries where they are significantly underrepresented.
Despite positive developments over the past two decades, such as increased conversations about gender equity and evolving leadership models, significant gaps remain. Women continue to be underrepresented in leadership roles, particularly in Fortune 500 companies, and hold only 25% to 35% of positions in the tech industry. Kim emphasizes the need for organizations to turn their intentions into actions to create more diverse and inclusive workplaces. She encourages women to recognize systemic bias, find allies, promote visibility, and prepare to use their voices. Additionally, she urges men to understand women's experiences, avoid assumptions, and become allies by recognizing biases and uplifting others.

About Kim Jones:Kim Jones draws on her 25 years of combined corporate and C-suite experience, coupled with her deep knowledge of leadership norms and best practices in corporate America, to develop a leading resource for women who want to advance their careers and create maximum workplace impact. She created Kim Jones Alliance (KJA) for individuals and companies looking to accelerate the progression of women in their work and careers. As part of this work, she partners with her clients to examine the structures that exist in their organizations and identify and implement solutions that create more equitable outcomes for women and other underrepresented groups, whether they be through leadership development or culture change.
KJA’s chief objective is working in traditionally male-dominated fields—especially technology -- to assist them with becoming more hospitable for women while retaining the female talent already there. As such, KJA has developed courses and products that are designed to provide an equalizer for women seeking to climb the corporate ladder and reach their highest leadership potential. Through the trifecta of education, coaching, and consultancy, KJA empowers women in male prevalent fields like technology and leadership to shift both their mindsets and their behaviors to attain their professional goals. Furthermore, by embedding research and data on the ways that systemic bias shows up in companies and the strategies that effectively counteract them, Kim helps her clients examine and understand the systems of which they are a part and the actions that will best enable them to make meaningful changes within them. By doing so, she goes beyond merely highlighting the shortcomings in diversity and inclusion practices to

Navigating the Gym Industry: Addressing Industry Trends and Strategies
In the latest episode of "The Thoughtful Entrepreneur," we had the pleasure of hosting JP Levesque, the founder of Profitable Gyms. JP shared his invaluable insights into the gym industry, drawing from his extensive experience in both gym ownership and ultra-endurance sports. This blog post will delve into the key themes discussed in the episode, providing actionable advice and detailed explanations to help gym owners navigate the challenges and seize the opportunities in this competitive landscape.
The episode kicks off with an introduction to JP Levesque, highlighting his background in ultra-endurance events and his goal of completing a 100k race. This experience serves as a powerful metaphor for the entrepreneurial journey, emphasizing the importance of perseverance and mental toughness. JP draws compelling parallels between endurance sports and entrepreneurship, underscoring the significance of mental resilience, strategic planning, and long-term vision. Just as athletes push through physical and mental barriers during a race, entrepreneurs must navigate the ups and downs of running a business.
The conversation shifts to the current state of the gym industry, particularly during the summer season. JP provides valuable insights into seasonal trends, marketing strategies, and industry trends. He stresses the importance of marketing during the summer, suggesting short-term offers that appeal to potential members looking for quick results. JP also addresses the impact of weight loss drugs on the gym industry and explains how Profitable Gyms assists gym owners in overcoming common challenges. He advocates for a sales approach rooted in integrity, focusing on providing value and building trust.
About JP Levesque:JP Levesque is a fitness industry veteran of 15+ years. Starting out as a personal trainer in 2008 and working his way to gym ownership in 2017. He owned and operated a successful Crossfit gym for 6 years before selling it and going online to help gym owners grow their business. He is married to a naturopath, has two daughters ages 2 and 6, is an ultra runner, practices Brazilian Jiu Jitsu, and is an all around fitness enthusiast.
About Profitable Gym:They helps gym owners sign up and retain new high-paying members every single week. They will get more leads, make more sales, and truly see the growth they've been looking for with his powerful growth engine.
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Links Mentioned in this Episode:Want to learn more? Check out Profitable Gym website at
https://profitablegyms.com/
Check out JP Levesque on LinkedIn at
https://ca.linkedin.com/in/jp-levesque-782331255
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The Value of Podcasting for BusinessPodcasting has become a powerful medium for businesses and individuals to connect with their audiences, share valuable content, and establish authority in their fields. In a recent episode of the Thoughtful Entrepreneur Show, Dave Jackson, a renowned podcast consultant and founder of the School of Podcasting, shared his expertise on the state of podcasting, the value it brings to businesses, and common pitfalls aspiring podcasters should avoid. This blog post delves into the key takeaways from the episode, offering actionable advice and in-depth insights to help you navigate the podcasting landscape successfully.
Podcasting offers a unique platform for businesses to engage with their audience in a more personal and impactful way. Dave Jackson highlighted several benefits, including building authority and trust by consistently sharing valuable content, which positions businesses as thought leaders. The intimate nature of podcasting fosters a personal connection with listeners, enhancing trust and loyalty. Additionally, podcasts can reach a global audience through diverse platforms like Apple Podcasts, Spotify, and Google Podcasts, making it a cost-effective marketing tool with high engagement rates.
Starting a podcast can be daunting, and many aspiring podcasters fall into common traps. Dave Jackson shared some frequent pitfalls and how to avoid them, such as the importance of having a clear focus and target audience, investing in good equipment for better audio quality, and maintaining a consistent publishing schedule. He also emphasized the value of understanding your audience and delivering great content through storytelling and value-driven episodes. Consulting services, like those offered by Dave Jackson, can provide personalized guidance, technical support, and expert insights to help podcasters avoid common mistakes and optimize their shows. For more information and resources, visit the School of Podcasting and explore the wealth of support available to aspiring podcasters.


About Dave Jackson:
Dave Jackson began podcasting in 2005 and launched the School of Podcasting. His School of Podcasting show has over 3.2 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood, and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. Find him at www.schoolofpodcasting.com

About School of Podcasting:
The School of Podcasting is for the person looking to launch their own podcast. They want to do it right the first time. They want to be seen as an expert, reach a global audience, make more sales, know their audience, meet like-minded people, and grow their community.
I have great step-by-step tutorials that will show you how to use podcast software titles like Audacity (a free software package), Adobe Audition, Sound Forge, and more. These tutorials walk you through the entire podcasting process.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest


Links Mentioned in this Episode:
Want to learn more? Check out School of Podcasting website at
www.schoolofpodcasting.com
Check out School of Podcasting on LinkedIn at
Check out Dave Jackson on LinkedIn at
a href="http://www.linkedin.com/in/davejackson/"...