Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.
The Dual Boomerang system of learning (that helps me get to the finish line).
Did you finish the last book you bought? How about that last course? And if you're like me, you probably have at least two dozen things that you've bought—and still not finished. Well, there's a reason why. Somehow, our note taking gets in the way. We never seem to reach the finish line and we have a ton of books and courses to complete. Yet, what if there were a way to solve this problem? It's a method I use, and it's based (strangely) on boomerang behaviour. Here's how it works.
Why clients leave—and why lack of community is one of the big problems.
When clients leave, we automatically assume they say they aren't using the service or membership site. They give reasons why they're leaving, and it sounds logical to our ears. However, there are situations where clients almost never leave. And as you'd expect, it has all to do with community. Which is also why you don't leave your family, your friends and your dance group. How can we understand this concept of community better? And how can we make clients not only stay but benefit from community. Let's find out.
Why you should temporarily ignore the "1000 True Fans" concept—if you want to get ahead
The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you're doing the multiplication, but falls apart in reality? Where are the flaws in the 1000 fans concept? And what if we went down from 1000 to just one? Just one? As in "zero to one"? Let's find out.
How to turn an average elevator pitch into one that gets consistent attention
Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall flat. What makes it flat and how can we easily fix the problem?
Rerun: How to use "accidental research" to speed up your article writing
Rerun: Scientific Advertising: Why a hundred year old book matters more today than ever before
Customer ReviewsSee All
Inspiring and Insightful
I was initially hesitant about listening to Sean’s podcast. Because my thought surrounded this question: what value could it provide me beyond the rich information he already provides in his articles? I was mistaken; Sean’s Podcast enables me to absorb information through sensing. Consequently, I can process the textual information in different ways. The podcast music selection and Sean’s narration tends to relax my mind, which increases my engagement and retention of the shared information.
Humble, Thoughtful, Practical, Actionable
I met Sean D’Souza at a conference many years ago when I was first starting my online business and was struck by how thoughtful, humble and helpful he was.
He went out of his way to give me concrete practical advice in several areas that still help me today. I read his blog posts, bought some of his materials and found them incredibly insightful & helpful. But then I went on to chase a bunch of other online biz teachers.
Now after many years of some hard won lessons, I’m back to the place where I should have stayed all along. Sean is not just a smart, well-informed, exceptional teacher...
He’s someone who cares deeply about helping people make the big transformations they yearn for. And so I’m back and diving into his podcast episodes because (as with everything Sean does) these episodes are pure magic, pure gold, valuable beyond measure.
Consistency of brand through music, pace, and practicality
I love your podcast Sean D’Souza!!! Why? Love the usefulness and applicability of the topics, the music throughout it and pace(which offers some much needed pauses), the summary, the one point to take forward, and the way you end it and then come back right away and say “still here.” Also love the way you start it by saying "....it isn't some magic trick to work less but about how to enjoy the work you do and enjoy your vacation time." Thank you 🙏💜💪