An Agency Story

The Toughest Role in an Agency? The One After the Founder - Cro Metrics

Company: Cro Metrics

Guests: Gwen Hammes

Year Started: 2011

Employees: 50-100

Gwen Hammes, Co-CEO of Cro Metrics, shares her journey of taking over leadership, not by replicating the past, but by evolving it. In this episode, Gwen shares what happens when you step into a founder’s shoes and choose to grow the team before the business.

Key Takeaways

  • The biggest risk in leadership transitions
  • Why growing your people first leads to better client outcomes
  • The “micro-step” mindset that unlocks clarity in career growth
  • A creative approach to training the team
  • How to build a leadership structure that complements, not competes