9 episodes

Are you looking for some simple and logical business coaching tips and advice that will help your tourism, travel or destination company. Manny Papadoulis from Icon Tourism one of the tourism industries leading consultants and business coaches reveals strategies tactics and marketing solutions that will give you the results that you are looking for. So grab your notepad and pen as Manny Papadoulis and his guests reveal some great tourism business nuggets. The Tourism Brief understands the business of tourism.

The Tourism Brief Manny Papadoulis

    • Business

Are you looking for some simple and logical business coaching tips and advice that will help your tourism, travel or destination company. Manny Papadoulis from Icon Tourism one of the tourism industries leading consultants and business coaches reveals strategies tactics and marketing solutions that will give you the results that you are looking for. So grab your notepad and pen as Manny Papadoulis and his guests reveal some great tourism business nuggets. The Tourism Brief understands the business of tourism.

    Destination Marketing: Is it Time to Forget Free Social Media Marketing?

    Destination Marketing: Is it Time to Forget Free Social Media Marketing?

    On today's podcast we look at how Social Media Marketing is changing rapidly and now there is a cost to engage future clients. We also look at why I wouldn't be a CEO of a DMO or RTO for all the tea in China. Finally if you are a tourism business we look at what you should know about DMO's and RTO's. I have worked in the tourism industry all of my life in many organisations mainly dealing with destination marketing in some form or another. I have worked with DMO's STO's and was chair of ACC an RTO. I’ve worked with more than 50 DMOs from all around the world. And a big challenge for every DMO is managing their industry stakeholders. The politics. Proving value and relevancy. Even if well-intended, I don’t think industry stakeholders truly understand how their actions can impact the efficiency and effectiveness of their DMO/RTO. As a Tourism business how do you get the best out of your RTO?

    • 27 min
    Three Strategies To Increase Sales From Your Website by 100% ! Tourism Tim Warren Tells All!

    Three Strategies To Increase Sales From Your Website by 100% ! Tourism Tim Warren Tells All!

    Today you can hear Tourism Tim Warren discuss three different strategies that you can use to increase the sales from your tourism website by 100%. This is a short 10 minute message from one of the foremost digital tourism marketing experts from the US. At Icon Tourism Consulting we call him the website whisper. He just has the knack of being able to lift sales for tourism business by doing nothing else than adjusting the web page. Listen to the three most important strategies you should be doing on your webpage. Also we look at the difficulty of being a CEO of a Local Tourism or Regional Tourism organisation.

    • 18 min
    Plan, Passion Partnerships……The Key to Successful Destination Marketing

    Plan, Passion Partnerships……The Key to Successful Destination Marketing

    At Icon Tourism over the years we have worked with a number of different destinations. We have found that if a destination is not working it is either due to 1) Local Politics 2) Lack of Champions or leadership 3) Lack of Money 4) Parochialism. One of more of these factors present will kill a destination. Today we will dive back into the Icon Tourism Webcast vault to hear from Leslie McLellan: A Small Town Girl and hear her solutions for destinations using a Plan, Passion and Partnerships. She will also discuss how you can market very successfully in tourism with little or no budget. We have had many people request a replay of this webcast so here it is.

    • 1 hr 24 min
    Tourism Destination and Business Marketing Use to be Easy....Now What?

    Tourism Destination and Business Marketing Use to be Easy....Now What?

    Tourism Marketing,destination marketing,use to be easy....or easier!.You would spend a whole heap of cash on providing a service,printing a brochure,working the distribution chain (trade shows,consumer shows,agents inbound operators and wholesalers) and hey presto you would watch the bookings roll in. Now potential travellers,your future clients are hit with a ton of messages every day. The web has transformed how the modern tourist shop and buy. How do you deal with this? What medias should you be using in your tourism or destination business. Manny Papadoulis explores the concepts of Earned, Owned and Paid media and how and when do you use them in your business for ultimate succes. Tourism Tim Warren speaks about social proof on your website and other tips to make your tourism business grow.

    • 25 min
    Travel Media,Bloggers,Tripadvisor and Using Podcast in your Tourism Marketing Mix

    Travel Media,Bloggers,Tripadvisor and Using Podcast in your Tourism Marketing Mix

    Ever wondered why some tourism business are featured in the media and on travel blogs more than others. It is no accident. You'll find these organisations large or small are media and online savvy. They know how to work with media and bloggers. On this weeks episode we will learn how to work and host media and run a effective media or bloggers famil that will generate thousands of dollars of free publicity. Also Tourism Tim Warren will talk about Tripadvisor and how to work with them whether you like it or not. Finally we will discuss how you can use podcasting to promote your tourism business or destination. Make sure you listen to the end to find out how to receive your free copy of Tourism Marketing Essentials valued at $49 dollars. This 186 page book will put you on the road to success as the essential guide to improving marketing and increasing your profits.

    • 29 min
    Why Offering Free Wifi is a No Brainer !

    Why Offering Free Wifi is a No Brainer !

    It is the school holiday time in Australia. Families are travelling all over Australia and one thing has become obvious to me while I was on holidays was the missed opportunity by not offering free wifi to visitors at venues, wineries, attractions, and even key natural iconic attractions. It seems like a no brainer-free, fast internet access would increase the number of real time photos, posts, check in etc about their venues on social platforms. On this episode we see the advantages and what to do if you are not offering this service already. Our regular contributor Tourism Tim Warren will give you some great tips on digital tourism marketing.

    • 17 min

Customer Reviews

Travel Business Success.com Radio ,

Wise Tourism Advice, Tips and Experience

Manny brings a lifetime of experience starting as a private tour operator, business consultant to many hospitality and tourism stakeholders and has made a big impact on his regional tourism in Western Australia. Add in a fun personality and knowledgable guests from around the world, and you have solid tourism business and marketing advice that will both entertain and help you be more prosperous.

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