The Truck Stops Here NATSO

Naf Naf Grill is a fast-casual Middle Eastern concept that’s
on a mission to bring the best flavors of the Middle East to the masses in a simple, affordable, fast-casual setting. With a flexible layout, minimal SKUs and a category of food that appeals to both professional drivers and four-wheel customers, Naf Naf Grill found a great partner in Love's Travel Stops & Country Stores.
"I give full credit to Love's. They recognized our brand and this opportunity based on their research and some feedback they got from their drivers and really approached us about doing business with them in their travel centers. They are, as you know, as good as it gets in terms of the way they operate their business," said Greg Willman, Chairman and CEO of Naf Naf Holdings, LLC.
Listen to gather three takeaways for truck stops and travel centers from Willman, including:
Embrace diversity in food flavors. Alternate food options like Middle Eastern cuisine can set your travel center apart and cater to a wider palate. Try different partnerships. Consider the importance of operational flexibility to accommodate different settings and customer expectations. Listen to your customers. Feedback and data-driven partnerships can lead to fruitful collaborations that benefit both parties. With special guest:
Greg Willman, Chairman and CEO, Naf Naf Holdings, LLC
Hosted by:
Amy Toner, Executive Director, NATSO Foundation

In this episode, host Amy Toner is joined by LeeAnn Goheen, NATSO's senior director of government affairs, to discuss NATSO's Day on Capitol Hill, which will be held May 20 -22, 2024.
They discuss the agenda, key policy issues—the biodiesel blenders tax credit and the funding of infrastructure and highway programs—and how travel center operators can get involved. Goheen emphasizes the importance of building relationships with representatives and advocating for industry needs.
They also touch on the fun and networking opportunities during the event, including NATSO's famous pie reception.
Learn more about NATSO's Day on Capitol Hill at https://natsodayonthehill.com.
With special guest:
LeeAnn Goheen, Senior Director of Government Affairs, NATSO
Hosted by:
Amy Toner, Executive Director, NATSO Foundation

Franchisors are in growth mode. With great foot traffic, ideal space, and an openness to partnering, truck stops and travel centers are a great fit. In this episode of "The Truck Stops Here," host Amy Toner invites guests Edith Wiseman, President, FRANdata and Christina Niu, Director of Research from FRANdata to discuss their recent research project for NATSO. FRANdata is a franchise market research company that aims to help companies grow smartly in franchising. The team delves into their comprehensive guidebook designed to help truck stop operators navigate the world of franchising. They explore key takeaways, opportunities for travel centers, and the importance of being a good partner to franchise brands. Additionally, they share insights on making it easier for franchises to do business with travel centers and discuss how travel centers can access FRANdata's services to discover new franchise opportunities. Tune in to explore the intersection of franchising and the truck stop industry, and gain valuable insights from FRANdata's expertise.
With special guests:
Edith Wiseman, President, FRANdata  and Christina Niu, Director of Research, FRANdata
Hosted by:
Amy Toner, Executive Director, NATSO Foundation

A 2023 poll from NATSO members found that 63 percent are ‘likely’ to invest in a rebuild or remodel during the next 12 to 18 months. Enter Darren Schulte, vice president, membership, NATSO and Michael Lawshe, president, Paragon Solutions, to the podcast conversation to tell us what is in and out for travel center design. Drive throughs? Beer caves? Automated vending? Salad bars? Self-checkout? Driver’s lounge? Schulte and Lawshe are prepared with all the answers to your travel center design choices.
With special guest:
Michael Lawshe, President, Paragon Solutions
Hosted by:
Amy Toner, Executive Director, NATSO Foundation and Darren Schulte, Vice President, Membership, NATSO

The Iowa 80 Truckstop began as a small location with six diesel pumps and a 50-seat restaurant in Walcott, Iowa. Today, after 32 expansions and remodels, the truck stop is overseen by the second generation of the Moon Family, who have dedicated their lives to providing a home away from home for the thousands of people who visit each day. Delia Moon Meier, senior vice president of Iowa 80 Group, shares about Iowa 80's impressive 60-year journey.
With special guest:
Delia Moon Meier, Senior Vice President, Iowa 80 Group
Hosted by:
Amy Toner, Executive Director, NATSO Foundation

At the start of the year, NATSO announced a significant visual transformation with the introduction of a new logo and brand elements. These changes, a result of the dynamic shifts in the industry landscape, are part of NATSO's ongoing commitment to meeting the evolving needs of its members.
Under the leadership of NATSO’s Vice President, Branding and Marketing, Andrew Evans, NATSO undertook a comprehensive visual refresh, including a modernized logo and brand colors. Evans joins the podcast to break down this important transformation for listeners.
"We're excited to unveil our new logo as part of our ongoing efforts to solidify our brand voice and distinguish ourselves within the industry," shared Evans.
With special guest:
Andrew Evans, Vice President, Branding and Marketing, NATSO
Hosted by:
Amy Toner, Executive Director, NATSO Foundation