The Truth About Niching in your mortgage business Mortgage Mavericks

The Truth About Niching in your mortgage business 
So I wanted to talk about niching… yes that dreaded word that every single business owner hates… especially when a smug sales or marketing Guru tells you YOU NEED TO DO IT!!! 
It actually frustrates me a lot. Often I feel like people are talking about niche but they're actually meaning something else. 

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