18 episodes

Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share his social ad strategies and insights with you.

Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.

You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.

The Truth About Social Ads Jason Smith

    • Business
    • 5.0 • 6 Ratings

Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share his social ad strategies and insights with you.

Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.

You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.

    18. Google versus Facebook for Ads

    18. Google versus Facebook for Ads

    The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.

    We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.

    During this fascinating and insightful conversion:

    – We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.

    – Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.

    – For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.

    – Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.

    – In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.

    – We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)

    – The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)

    – And so much more!

    In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.

    So, listen to this amazing conversation, we learned a lot and I’m sure you will too!

    All right. Thank you everybody for listening and we’ll talk to you soon.

    Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.

    Notes and more here: https://www.spotlightsocialadvertising.com/18

    Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

    Connect directly with Jason and Eric: info@sportlightsocialllc.com

    Spotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/



    Kasim’s Info:

    Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.

    Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.

    Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.

    His book, The 7 Critical...

    • 1 hr
    17. Are Masterminds Important for Your Business?

    17. Are Masterminds Important for Your Business?

    A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support.

    It is no secret that mastermind groups are essential to operating a successful business, growing your business entity, and achieving your goals and dreams.

    Keep in mind that the ultimate goal of these meetings is helping members navigate complex and difficult business challenges and issues using the collective experiences and insights of the larger group.

    Today, we are breaking down the benefits of a Mastermind group and hopefully giving you some ideas about how you can tap into the power and support found within these groups.

    Our group: https://jasonswenk.com/

    • 25 min
    16. Images vs Videos with Facebook Ads, Who Wins?

    16. Images vs Videos with Facebook Ads, Who Wins?

    Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?”

    Yes, you do need videos. We’re going to get into a lot of cool stuff in today’s episode about images versus videos, mainly about videos because there’s a lot you can do wrong.

    There’s a lot you can do right too, so we’re here to guide you in the right direction.

    Eric’s got a background in video and he’s going to share some really cool stuff about videos. This episode is chock-full of tips we’ve used to grow a number of campaigns and businesses. Here are a number of highlights from the episodes and things we cover:

    The Numbers You Need to Watch:

    – CTR – Click through rate, are people taking action?
    – Watch Time – How long are they watching?
    – Video Views – How many views are you getting? Is the sound on or off?

    Contributing Factors

    – Trust – Are you a trusted brand or business? Are viewers familiar with you and your offer?
    – Niche – Are you focusing on a certain market?
    – How much needs to be explained?
    – Celebrity/Influencers – Are they your competition? Can you tap into them?
    – Offer – Good vs Bad
    – How well thought out is the video?
    – When is it “Overkill” with videos in Facebook ads?

    Video Makeup

    – Does the video catch or hook your prospect in the first second?
    – Average watch time is 6 seconds – This means you need to get someone to click in 6 seconds.
    – Best length for your video? It depends, but generally 30 seconds or less.
    – 1000 x 1000 – great size for repurposing.
    – Are there captions? – Rev.com
    – Is it shot in a house/environment that fits the avatar?
    – How is your audio quality? It needs to be good.
    – Production quality: Tik Tok vs High Production Quality

    As you can see, this episode is jam-packed with goodness. If you are running ads or looking to up your ad game, the tips we unpack could do wonders for your campaigns. We know, because they’ve helped us and our clients a ton.

    Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

    Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

    Notes and more here: https://www.spotlightsocialadvertising.com/16

    Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

    Connect with Jason and Eric: info@sportlightsocialllc.com

    The Truth About Social Ads
    https://businessinnovatorsradio.com/the-truth-about-social-ads/

    Source: https://businessinnovatorsradio.com/16-images-vs-videos-with-facebook-ads-who-wins

    • 36 min
    15. Landing Page Strategies Proven to Help Improve Conversions

    15. Landing Page Strategies Proven to Help Improve Conversions

    Today we’re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people’s offer right now. This is an insightful episode.

    We’re not going to cover a ton of different things, but some important strategies and things that you can think about, and to make sure that these critical things are in your landing pages.

    The Basics of “The Formula”

    – One Singular CTA
    – 3 Benefits
    – Social Proof
    – Testimonials
    – Elimination of Distraction
    – Trusted Product Satisfaction
    – Reference Amazon – Even if it’s not ecomm

    Critical Thinking – Put yourself in your customer’s shoes.

    – This is a process not a formula, and there is no magic bullet.
    – Thinking through targeting.
    – Thinking through the Avatar and what causes them to make decisions.
    – Think through tracking and what platform might be best for what you are trying to accomplish.

    Some other important things we cover are how it is important to talk to the client about their sales packages, upsells and cross sells. Do not let them do something they won’t make money on.

    Also, if you can get a “Site Audit” where you can get advice and feedback from people that have done this for years and do it all day every day. One good tip could be a game-changer.

    We’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

    Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

    Notes and more here: https://www.spotlightsocialadvertising.com/15

    Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

    Connect with Jason and Eric: info@sportlightsocialllc.com

    The Truth About Social Ads
    https://businessinnovatorsradio.com/the-truth-about-social-ads/

    Source: https://businessinnovatorsradio.com/15-landing-page-strategies-proven-to-help-improve-conversions

    • 36 min
    14. iOS Reporting: How Multi-Channel Tracking Can Continue to Effectively Retarget with Scott Degrosseilliers of Wicked Reports

    14. iOS Reporting: How Multi-Channel Tracking Can Continue to Effectively Retarget with Scott Degrosseilliers of Wicked Reports

    Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?

    Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.

    They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.
    Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”

    Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.

    Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

    Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

    Notes and more here: https://www.spotlightsocialadvertising.com/14

    More about Wicked Reports here: https://www.wickedreports.com/

    Scott’s story here: https://www.wickedreports.com/our-story

    Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

    The Truth About Social Ads
    https://businessinnovatorsradio.com/the-truth-about-social-ads/

    Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

    • 48 min
    13. Do You Want To Bring Your Ads “In-House?”

    13. Do You Want To Bring Your Ads “In-House?”

    We don’t charge our clients because we want their money. We charge because we’re worth it and we’ll grow their business. Yep. That’s it.

    Today, we’re going to share some stories about those who thought they could bring their ads management “in-house” and why that doesn’t always work out so well.

    One cool thing to think about is that we have so many accounts that we can compare your account to and use strategies from other accounts, you get someone in the house they’re looking at your account only. They’re not seeing this going on in 10 accounts today.

    And we brainstorm as a team once a week. These ads managers stay fresh. They stay, you know, thinking about the ad account in different ways, not just being tunnel vision.

    Well, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

    Apple has pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

    Listen here: https://www.spotlightsocialadvertising.com/13

    Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

    The Truth About Social Ads
    https://businessinnovatorsradio.com/the-truth-about-social-ads/

    Source: https://businessinnovatorsradio.com/13-do-you-want-to-bring-your-ads-in-house

    • 55 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

JasperWj7@ ,

Great insight, great story!

He was very knowledgeable about social media adds, not to mention an incredible story of a former LAPD. This podcast is a must!

ImperfectlyAmbitious ,

Value packed!

Thank you for this podcast! It is jammed packed with value for those trying to grow their business online. I will definitely keep coming back for more.

ptomko71 ,

Thanks Jason!

Fantastic info. Digital marketing for the win!

Top Podcasts In Business