Behind the Business Jemma Broadstock

Content: making creation easier

In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscape of social media. Additionally, we address the sentiment of not wanting a long-term presence on social media and share insights on setting boundaries. 

Branding: embracing your weird

In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Amber (guest) - https://www.instagram.com/amberfiglow/

Change: from ice hockey to business owner

In this episode, we delve into Shaun's ice hockey past and how it influences his current business, instilling discipline, teamwork, and resilience. We discuss the challenge of putting so much into a business that other areas of life are neglected and share strategies to maintain a healthy balance. Shaun reflects on the mistakes he's learned from along the way and how he has implemented those lessons to improve his business practices. Additionally, we explore the concept of being your own worst client and the importance of self-awareness in personal and professional growth.

Branding: embracing your weird

In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Shaun (guest) - https://www.linkedin.com/in/thebehaviourchangecoach

Boundaries: when to say no

In this episode, we explore the delicate balance between signing clients and knowing when to say no to protect yourself and your business. We also discuss how having a baby can profoundly change your approach to business, impacting priorities, time management, and overall work-life balance.

Branding: embracing your weird

In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Katrina (guest) - www.instagram.com/cariadcreative

Messaging: niche = freedom

In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business. 

 

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Abbie (guest) - https://www.instagram.com/thisisabbieradford/

Branding: embracing your weird

In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Megan (guest) - https://instagram.com/megangersch

Marketing: book deal, passive income & brand deals

In this episode, we delve into Alice's journey of securing her book deal, her opinions on passive marketing, challenging the notion of its existence and offering valuable marketing tips and what it's really like to navigate a dream brand deal, a book launch, and a house move simultaneously, highlighting the realities and challenges of managing multiple significant milestones in.

 

Listen to our previous episode together from 2021: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147923310 

Connect with us

The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

Alice (guest) - https://instagram.com/alice_benham

Buy The Digital Marketing Handbook - https://www.alicebenham.co.uk/book