Ultimate Podcast Marketing with Emily Milling Emily Milling

Episode 21: How Podcasting For My Business Changed Everything

Back in March, I had to make some really important decisions about the future of The Ultimate Creative and how I wanted to be seen. I knew that I was totally done with being the “behind the scenes” person, and wanted more attention on myself to build my own dreams. I knew that I wanted to motivate people to accomplish their own dreams, and that I wanted to share what I had learned (the hard way) to help others.

I knew I wanted a podcast for my business, and I knew exactly why I needed to start one - because I knew it would completely change my business.

Here are just a few of the ways podcasting for business has changed everything:
• Confidence
• Attracting the right clients
• More visibility
• More trust
• More fun

Make sure you subscribe to Ultimate Podcast Marketing wherever you get your podcasts, and if you like the show and want to share a little love, please rate and review! Not only does it help other people JUST LIKE YOU find the show, it also makes me feel like a million bucks!

Interested in starting a podcast? Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to totally changing your business!
https://theultimatecreative.com/startapodcast

Links mentioned in this episode:

Start A Podcast Free Mini Course: https://theultimatecreative.com/startapodcast

Episode 17: Attracting The Right Customers With Your Podcast: https://theultimatecreative.com/episode-17-attracting-the-right-customers-with-your-podcast/

Episode 10: Being Yourself On Your Podcast https://theultimatecreative.com/episode-10-being-yourself-on-your-podcast/

Today we’re talking about creating a productivity mindset for entrepreneurs with Lianne Kim, business coach and founder of the online community Mamas & Co.

The Entrepreneurial Journey
Lianne began her entrepreneurial journey after many years in sales. After she became a mother, she felt a pull to connect with other mamapreneurs, to share business strategies, parenting while entrepreneur...ing help, or just to have a glass of wine! This quickly turned into Mamas & Co., which is now an international community of seriously cool business owners who also happen to be moms.

Free Content Strategies
Lianne shares her theories around free content and why it’s important to include this in a strategic sales funnel. By providing potential clients with content (like her podcast, The Business of Thinking Big) she’s creating a direct line in to what it’s like to work with her as a business coach.

The Productivity Mindset
She also shares her favourite content productivity tips, and how to get more done by switching to podcasting! Her number one strategy? Batch recording and batch production.
Listen to the full episode to learn how she stays productive!

Links mentioned in this episode:
Lianne Kim’s Website: https://www.liannekim.com/
Mamas & Co. Website: https://mamasandco.ca/
The Business Of Thinking Big Podcast: https://www.liannekim.com/blog
How To Be Productive Mini Course: https://mamasandco.ca/productive
Live With Purpose Planner: https://amzn.to/2DrnR9g

Start your own podcast!

Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to attracting the right customers with your podcasts! https://theultimatecreative.com/startapodcast

Subscribe to The Ultimate Creative and ring the bell to get notified when new episodes come out every Tuesday!
https://www.youtube.com/channel/UCHDkJqjnTHuFfdbUl4k3rGw

Follow The Ultimate Creative on Instagram
https://instagram.com/the_ultimatecreative

In this episode of The Ultimate Creative Podcast, Karen Craggs (the Oprah of Diversity & Inclusion) gives us actionable steps to begin incorporating equality into our businesses right now.

It’s important for me to say again, that equality is not a trend or a bandwagon that people should jump on and hop off whenever they feel like it. Equality is everybody’s responsibility, and I am certain that I have more work to do.

I feel incredibly privileged to have met Karen a few months ago, when we started talking about what her podcast could look like, and I have learned so much from her since meeting her back in the spring!

Karen’s work is what we need now, what we have always needed, and what we will continue to need as we all move towards global conscious equality, which is Karen’s vision for our future.

I am thrilled to bring you this conversation Karen Craggs and I shared last Friday, and would love to know how you are bringing global conscious equality into your business!

Interested in starting a podcast? Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to attracting the right customers with your podcasts!

Subscribe to The Ultimate Creative and ring the bell to get notified when new episodes come out every Tuesday!
https://www.youtube.com/channel/UCHDkJqjnTHuFfdbUl4k3rGw

Follow The Ultimate Creative on Instagram
https://instagram.com/the_ultimatecreative

Read more: https://theultimatecreative.com/conscious-equality-karen-craggs

Links mentioned in this episode:

Karen’s programs: https://www.karencraggs.com/
Twitter: @KarenCraggs https://twitter.com/karencraggs
Instagram: Karen_Craggs https://instagram.com/karen_craggs

Since the dawn of podcasting, people have been hooked on making money with podcasts. Why? Everyone wants a return on the effort they put in of course! And if people can listen to your podcast for free, why wouldn’t you want to see some sort of return on your bottom line? Making money with podcasts is definitely possible, just ask Justin Decloux, co-host of The Important Cinema Club. How the podcast generates revenue is the real question.

How do you know if you can start making money with your podcast?
First, decide whether your podcast is part of your marketing mix that attracts people to your business, or if the content itself is the main revenue source.

Read full show notes at https://theultimatecreative.com/making-money-with-podcasts

Interested in starting a podcast? Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to making money with podcasts!

Links mentioned in this episode:
The Business Of Thinking Big with Lianne Kim - https://podcasts.apple.com/ca/podcast/the-business-of-thinking-big/id1448374420
The Important Cinema Club - https://podcasts.apple.com/ca/podcast/the-important-cinema-club/id1067435576
Patreon - https://www.patreon.com/
Anchor.FM - https://help.anchor.fm/hc/en-us/articles/360018999351-Anchor-Sponsorships-Overview-
Stitcher Revenue Share - https://medium.com/stitcher-blog/stitcher-revenue-sharing-8905eba5bda
Gold Ninja Video - https://goldninjavideo.com/

If you’ve ever felt like “gosh I hate working with this client,” you’re not alone. It’s not uncommon to attract customers or client that are totally the wrong fit for you and your business, especially when you’re just getting started! So what can you do to start attracting the right customers, even before the sales call? Give them a taste of what it’s like to work with you.

Full Notes at https://theultimatecreative.com/episode-17-attracting-the-right-customers-with-your-podcast

First, Start A Podcast!
Obviously my favourite method to attract the right customers is through podcasting, because it gives potential clients an opportunity to engage with me before they click “book a discovery call.” They can decide for themselves if they like me, or if they don’t, just by listening to one episode. Heck, even a few minutes of an episode!

NOW. Let’s get into the real reason you’re here!
These are the steps I have taken to start attracting the right customers through my podcast:

Step 1: Think back to your why.
Give yourself some time to reflect on your goals and understand the motivations behind why you do what you do.

Step 2: Do an audience avatar exercise.
If you’ve never done one of these, you can find lots of templates with a quick Google search, or you can do the exercise I’ve created in my free mini-course “How To Start A Podcast”

Step 3: Be yourself.
Give your listeners an opportunity to get to know the real you. Not the fake you with the weird voice you put on every time you go into “customer service” mode. WE ALL HAVE THAT WEIRD VOICE! Just be your normal self! If you’re being fake, you’ll attract the people that like fake you. And if you are not fake you, then you’re not going to like the leads that are coming your way. Right? Right.

Step 4: Create An Experience.
The experience is so important - think back to your audience avatar and really dig into what motivates them to set the tone for your podcast.

Step 5: Close the lead.
What does your audience NEED? But actually?

Make sure you subscribe to The Ultimate Creative Podcast wherever you get your podcasts, and if you like the show and want to share a little love, please rate and review! Not only does it help other people JUST LIKE YOU find the show, it also makes me feel like a million bucks!

Interested in starting a podcast? Take my free mini-course “How To Start A Podcast!” It’s totally free, and your next step to attracting the right customers with your podcasts! https://theultimatecreative.com/startapodcast

Links Mentioned In This Episode:
Episode 10: Being Yourself On Your Podcast - https://theultimatecreative.com/episode-10-being-yourself-on-your-podcast/
How To Start A Podcast Mini Course: https://theultimatecreative.com/startapodcast
The Mel Robbins Show - https://www.podbean.com/podcast-detail/xs4iw-a0b6c/The-Mel-Robbins-Show-Podcast
Episode 16: Being Yourself Consistently (On Video!) With Nia Lee - https://theultimatecreative.com/episode-16-being-yourself-consistently-on-video-with-nia-lee/

This week on The Ultimate Creative Podcast I had the absolute pleasure to interview Nia Lee from Socialee Savvy! She's a true entrepreneur, unafraid to take on challenges and try new things to see where they can take her next! And what I love most about her entrepreneurial spirit is her authenticity.

“Are you getting this?”

I first came across Nia in this post on Instagram: https://www.instagram.com/p/B-hlA5zD7rf/?utm_source=ig_web_copy_link

I mean, if you’re not instantly hooked on Nia’s content, you’re definitely confused about what great content is.

"Video has always been a great way for me to be myself, be super personable, and get people to see my personality. The more consistent that you are with it, that's what sets people (and brands) apart."⁠

Nia’s authenticity shines through in her videos, which really is what everyone is striving to accomplish with their content. Plus, you really get to know her before even meeting her! This makes it incredibly easy for her to find clients that match her personality (like moi!)

"It's not even necessarily what's being filmed, it's not even the quality, it's, it's about consistency. It's about, your willing to show up as much as possible and getting people engaged in you. They really want to see if they can invest in you.”

It’s also about community.

Like a true entrepreneur, Nia saw an opportunity to start building out a community with a membership tool that came with her course builder, Podia. It was a natural fit for Nia to begin building out a membership that focuses on creating amazing video content, and because she already had a base of followers that LOVED her video content, the memberships started rolling in!
“The women who joined my accelerator were automatically in the membership. And then when I started promoting it just a little bit more... slowly but surely, it has become a continuation of the community.”

This is an episode to SAVE!⁠

She is truly inspirational especially if you're thinking about working on your video presence and don't know where to start. ⁠Truly, I spent 2 hours with her and she completely changed my capacity to produce videos to elevate my brand!⁠⁠
"We live in a world where everybody's out here doing something. As human beings, we're always looking for touch points. We're always looking for ways to relate to people. We're always looking for ways to be somebody's friend, or buy from someone. Video has been such an integral part of building that touchpoint.⁠”

Links mentioned in this episode:

Socialee Media Agency: https://www.socialeesavvy.com/
Podia: https://www.podia.com/
Episode 10: Being Yourself On Your Podcast: https://theultimatecreative.com/episode-10-being-yourself-on-your-podcast/
Nia’s Instagram: https://www.instagram.com/socialeemediagency/
Work With Nia: https://www.socialeesavvy.com/services
Socialee Membership/Accelerator: https://www.socialeesavvy.com/accelerator-membership