The Unconventional Project

Vanessa Grayson
The Unconventional Project

The Unconventional Project is a mission to shine light on the thoughts and experiences of divinely cultivated leaders on an out of the ordinary pathway to success. This platform was created to highlight the diverse and creative minds of those individuals we are missing and give them a space to share in the realm that it is to be acknowledged, celebrated, and praised for their unique journey to breeding impactful and forever fruitful results.

Episodes

  1. AUG 30

    004 - The Brick Wall: Realigning Purpose, Passion and Potential | The Unconventional Podcast

    Realigning Your Three Ps: Navigating Purpose, Passion, and Potential | The Unconventional Project Ever feel like you’re hitting a brick wall, but can’t quite figure out why? It happens to many of us but can be hard to talk about. Let’s break down how to find your way back to purpose, passion, and potential together! Welcome to The Unconventional Project! I’m your host, Vanessa Grayson, and today, I’m sharing a deeply personal episode about something we all experience but rarely talk about—hitting a brick wall. It’s been a minute since our last episode and I wanted to open up about what I’ve been going through, how I’ve been navigating these challenges, and what I’m doing to get back on track. Join me as I explore my journey of realigning the three Ps: purpose, passion, and potential. Whether you’re a busy professional, a dedicated parent, or - like so many of us - juggling multiple roles, we all face moments when we feel overwhelmed and lost. I’m here to tell you that it’s okay to take a step back, reassess, and redefine what truly matters to you. In this episode, I talk about: • The importance of recognizing when you’re out of alignment • How to identify and tackle your “three Ps” • The impact of societal expectations on personal growth • Practical steps to reclaim your balance and move forward If you’re feeling stuck or simply need a reminder that you’re not alone, this episode is for you. Let’s reconnect with our passions, redefine our purpose, and unlock our full potential together! If this episode resonated with you, please give it a thumbs up, subscribe to The Unconventional Project for more authentic conversations, and share your thoughts in the comments below. Let’s keep this journey real and raw! Please visit @MultifamilyMediaNetwork for podcasts focused on the important topics for multifamily pros. Enjoy marketing, leasing, maintenance, operations, and leadership podcasts designed to expand your knowledge and support your growth.

    28 min
  2. AUG 3

    003 - Vanessa Grayson and Ricky McRoy - The Unconventional Project

    Welcome to a special episode of The Unconventional Project with your host, Vanessa Grayson, brought to you live from the NAA Apartmentalize trade show floor at the Chadwell Supply Booth. In this episode, we are privileged to speak with Ricky McRoy, Senior Regional Director with Avanti Residential. Ricky shares his 22-year journey in the multifamily industry, highlighting the challenges, triumphs, and importance of representation and leadership. Key Highlights: Introduction and Background: Ricky McRoy's journey into the multifamily industry. Overcoming Challenges: Navigating the multifamily industry as a minority and overcoming obstacles. Leadership and Representation: The significance of diversity in leadership roles. Empowering Teams: Ricky's approach to leading and empowering his diverse team. Future Goals: Ricky's aspirations and advice for future leaders in the industry. Chapters: 00:00 - 00:27: Introduction by Vanessa Grayson 00:27 - 01:10: Preparing for the podcast and setting up the conversation 01:10 - 04:04: Ricky McRoy’s introduction and journey into multifamily 04:04 - 06:05: Challenges faced and overcoming obstacles 06:05 - 07:41: The importance of representation in leadership 07:41 - 09:24: Ricky’s impactful panel discussion at AAKC 09:24 - 11:49: Continuing the conversation on diversity and representation 11:49 - 12:24: Spotlight on Ricky’s diverse and dynamic team 12:24 - 14:59: Ricky’s leadership style and empowering his team 14:59 - 17:32: Vanessa's personal experiences and appreciation for Ricky’s leadership 17:32 - 19:07: The importance of having representation in executive leadership 19:07 - 20:42: Ricky's advice for future leaders and emphasizing perseverance 20:42 - 23:04: Recognizing the support from influential leaders and making a difference 23:04 - 24:52: Final thoughts and gratitude from Ricky and Vanessa Sponsored by Chadwell Supply, a leading provider of maintenance supplies and solutions for the multifamily industry. For more episodes and insights, visit MultifamilyMediaNetwork.com. Call to Action: If you enjoyed this episode, please like, share, and subscribe to our channel for more inspiring stories and industry insights. Comment below with your thoughts on the importance of diversity and representation in leadership. Visit https://www.MultifamilyMediaNetwork.com for more episodes and resources. NAA Apartmentalize, The Unconventional Project, Vanessa Grayson, Ricky McRoy, Chadwell Supply, multifamily industry, diversity in leadership, representation, overcoming obstacles, empowering teams, property management, leadership success, multifamily media network Hashtags: #NAAApartmentalize #TheUnconventionalProject #MultifamilyMediaNetwork #VanessaGrayson #RickyMcRoy #DiversityInLeadership #RepresentationMatters #EmpoweringTeams #PropertyManagement #LeadershipSuccess

    24 min
  3. MAY 24

    002 - It's time to RISE: Reimagining Inclusive Spaces for Equity - The Unconventional Project

    Equity and Opportunity: Tiana Heath’s Journey in Multifamily Leadership Welcome back to another episode of The Unconventional Project! I’m your host, Vanessa Grayson, and today I’m excited to chat with a truly genuine and authentic leader, Tiana Heath. I've had the pleasure of knowing Tiana for years, and her journey is nothing short of remarkable! Tiana is a well-seasoned professional in the multifamily industry and currently serves on the DEI commission of Parkville. She is making waves in the industry with her dedication to equity and inclusion. In this episode, we cover: * Tiana’s impactful journey from the Midwest to her dream role at the National Apartment Association in Virginia * The importance of equity in the workplace and how diverse teams drive success * Personal anecdotes on overcoming challenges and the power of representation * Insights on fostering inclusive environments and the significance of having diverse voices at the table * Practical advice on making meaningful connections and supporting equity in your organization Tiana shares her experiences, from winning the Manager of the Year at AAKC’s Crystal Merit Awards to her current role at NAA. Her journey highlights the power of authentic leadership and the importance of creating spaces where everyone feels seen and heard. Don’t miss this enlightening conversation! Remember to like, subscribe, and share this episode. Visit www.MultifamilyMediaNetwork.com for more inspiring stories and industry insights. Subscribe to this channel for free access to multifamily content focused on every facet of the industry. Thank you to Widewail, our sponsor for this episode. www.widewail.com/data Equity in leadership, Tiana Heath, The Unconventional Project, Vanessa Grayson, multifamily industry, DEI in workplace, National Apartment Association, career journey, authentic leadership, diverse teams, professional growth, multifamily real estate, industry insights #EquityInLeadership #MultifamilyIndustry #TheUnconventionalProject #TianaHeath #DiverseTeams #CareerJourney #AuthenticLeadership #VanessaGrayson #WorkplaceEquity #NAAProud #InspiringStories #ProfessionalGrowth

    46 min
  4. MAY 17

    001 - Fearless Leading: Thriving at the Helm - The Unconventional Project

    Empowering Leadership in the Multifamily Industry with host Vanessa Grayson and featuring guest Dominique Pierce - The Unconventional Project Welcome to The Unconventional Project! In today's episode, we have an extraordinary guest who embodies the essence of leadership and resilience in the multifamily industry — Dominique Pierce. Dominique, a two-time AAKC Apartment Manager of the Year, has nearly a decade of experience in the multifamily sector. She is joining us today to share her journey, from beginning in leasing to becoming an influential leader, and how she navigated the challenges and triumphs along the way. In this episode, we delve into: Dominique's transition from HR back to team leadership The importance of active listening and understanding employee goals Strategies for breaking complacency and fostering innovation Personal stories of overcoming undervaluation and imposter syndrome The power of authentic leadership and staying true to oneself Dominique's insights are invaluable for anyone looking to grow within the multifamily industry or in any leadership role. Her dedication to empowering her teams and leading with authenticity is truly inspiring. Visit www.MultifamilyMediaNetwork.com for more insightful content and resources on topics across the multifamily spectrum. Please remember to like, subscribe, and hit the notification bell for more episodes of The Unconventional Project! Please share your comments - what you want to talk about, was this episode relatable and inspirational, and where you think we could use some constructive feedback. multifamily industry, leadership, Dominique Pierce, Vanessa Grayson, The Unconventional Project, apartment manager, employee engagement, authentic leadership, overcoming imposter syndrome, multifamilymedia network, property management #MultifamilyLeaders #LeadershipJourney #ApartmentManagement #EmployeeEngagement #AuthenticLeadership #OvercomingImposterSyndrome #MultifamilyMediaNetwork #TheUnconventionalProject #professionaldevelopment #personaldevelopment #careerjourney

    43 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The Unconventional Project is a mission to shine light on the thoughts and experiences of divinely cultivated leaders on an out of the ordinary pathway to success. This platform was created to highlight the diverse and creative minds of those individuals we are missing and give them a space to share in the realm that it is to be acknowledged, celebrated, and praised for their unique journey to breeding impactful and forever fruitful results.

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