136 episodes

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.

Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

The Unconventional RD Podcast Erica Julson

    • Business
    • 5.0 • 88 Ratings

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.

Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    Why You NEED an Email List in 2024

    Why You NEED an Email List in 2024

    If you've been on the fence about whether or not to start an email list, this video is your official sign to get started!
    No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes.
    It's truly never been more important.
    In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel.
    You’ll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.
    🔥 Want more step-by-step guidance?
    Check out my EXPAND membership to learn how to use ConvertKit directly from yours truly: https://www.theunconventionalrdbb.com/expand-membership
    Read the full blog post here: https://www.theunconventionalrd.com/why-you-need-an-email-list/
    TIMESTAMPS:
    00:00 - 01:16 - Intro 
    01:17 - 01:37 - What Is It?
    01:38 - 07:24 - Worth Your Time?
    07:25 - 08:36 - How It Works
    08:37 - 11:33 - Stage 1
    11:34 - 14:45 - Stage 2
    14:46 - 17:01 - Stage 3
    17:02 - 21:25 - Stage 4
    21:26 - 30:39 - Email Wins
    Did you find this helpful?
    SUBSCRIBE to my channel for more blogging and online business tips.
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    ✅ TOP EMAIL TOOLS I USE & RECOMMEND: 
    *Please note these are affiliate links. I may earn a commission if you purchase through these links.*
    👍 My FAVE email marketing platform (ConvertKit): https://convertkit.com?lmref=qe36CA
    👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51
    👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
     

    • 31 min
    Don't Know Your Niche? Listen Up.

    Don't Know Your Niche? Listen Up.

    If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down.
    How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.)
    But… what if you don’t know your niche? What are you supposed to do?
    First, take a deep breath. You’re in the right spot.
    In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world.
    - - - - - -
    Did you find this helpful? *SUBSCRIBE* to my channel for more blogging and online business tips.
    Read the full blog post right here:
    https://www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian/
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    ✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND:
    *Please note these are affiliate links. I may earn a commission if you purchase through these links.*
    👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111
    👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/
    👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053
    👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909
    👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
     ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
     

    • 39 min
    7 Reasons Why Your Blog Is Not Making Money

    7 Reasons Why Your Blog Is Not Making Money

    If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons.
    🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    TIMESTAMPS: 
    00:00 - 01:00 - Intro
    01:01 - 12:06 - Unclear $$$
    12:07 - 15:02 - No Niche
    15:03 - 18:33 - Me-First Content
    18:34 - 21:53 - Content Chaos
    21:54 - 24:34 - Perfectionism
    24:35 - 28:43 - All Alone
    28:44 - 31:08 - Quitting Early
    31:09 - 31:57 - Recap
    Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips.

    Read the full blog post right here: https://www.theunconventionalrd.com/blog-not-making-money/
     ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU:
    🌟 EXPAND Membership:
    https://www.theunconventionalrdbb.com/expand-membership/
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
    ◽️◽️◽️◽️◽️◽️
    ✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND: 
    Please note these are affiliate links. I may earn a commission if you purchase through these links.
    👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111 
    👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/
    👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053
    👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909
    👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD
    ◽️◽️◽️◽️◽️◽️ Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
    ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

    • 32 min
    6 Digital Marketing Trends to Watch in 2024

    6 Digital Marketing Trends to Watch in 2024

    In this episode, I’m sharing 6 digital marketing trends to watch in 2024. 
    After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape.
    Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff!
    These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise. 😉}
    Did you find this helpful? Subscribe to my podcast for more blogging and online business tips.
     Read the full post right here: https://www.theunconventionalrd.com/d...
    ◽️◽️◽️◽️◽️◽️
    🔥 HOW I CAN HELP YOU: 
    🌟 EXPAND Membership: https://www.theunconventionalrdbb.com...
    🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com...
    ◽️◽️◽️◽️◽️◽️
    ✅ MENTIONED RESOURCES:
    🌟 The Unconventional RD Podcast: https://www.theunconventionalrd.com/p...
    🌟 2021 Predictions Episode: https://www.theunconventionalrd.com/e...
    ◽️◽️◽️◽️◽️◽️
    Connect with Erica!
    ⭐️ Facebook Community: https://www.facebook.com/groups/TheUn...
    ⭐️ Instagram: https://www.instagram.com/theunconven...
    ⭐️ Email: support@theunconventionalrd.com

    • 1 hr
    Avoid THESE Mistakes If You Want to Grow in 2024 and Beyond

    Avoid THESE Mistakes If You Want to Grow in 2024 and Beyond

    A new era of search is coming - is your website/brand ready?
    In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.
     I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites.
    If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips.

    • 28 min
    Google's Helpful Content Update 2023 + Future-Proofing Your SEO Efforts

    Google's Helpful Content Update 2023 + Future-Proofing Your SEO Efforts

    In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers.
    We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search.
    *This is an excerpt from my October 2023 live office hour call for students of my signature course, SEO Made Simple.*
    To learn more about SEO Made Simple and join these live calls every month, check out my free training for a link to join the course today - https://www.theunconventionalrdbb.com/free-seo-masterclass-today/

    • 1 hr 22 min

Customer Reviews

5.0 out of 5
88 Ratings

88 Ratings

Meg- GroundedNourishment ,

Liked by a fellow RD!

If you work in nutrition and want to expand your impact, this podcast is for you! Informational, insightful and full of good conversation!

Amanda RDN, LDN ,

Great practical info!

Recently found Erica’s podcast. Just listened to episode #51 and found it incredibly helpful!

cjs2865489 ,

Valuable resource

This podcast is providing me with an incredible amount to information and inspiration to get my business started. Every episode provides me topics/ideas for further research that I hadn’t even considered in the business building process.

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