The Undefeated Marketing Podcast Phillip Stutts

Entrepreneur, angel investor, and the master of going “viral,” James Altucher joins Phillip for the 6th episode to gain insights into James’ experience building his brand and marketing his books to hit the Wall Street Journal bestsellers list. 



Phillip and James dive headfirst into James’ recent endeavors, highlighting how he is using the practices in his book “Skip The Line” to create a podcast series that shows his journey to turning various people into millionaires. 



Additionally, James sheds some light on his path into comedy and how he takes on the mantra of “no thinking: just train and do.” He follows this by dissecting how he marketed his best-seller “Choose Yourself” through experimentation including becoming the only bitcoin bestselling author in the world, pursuing the chance to run for Governor, and forming relationships with key game players like Amazon and Twitter. 



Finally, the pair turns the conversation around and discusses James’ history with failure and what is currently failing in the marketing world. *hint: social media is not as valuable as you think



Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that focuses on battling the competitors that are working against you on third-party sites and instead, owning your data. James also shares a great tip from his experience as a writer on how to maintain the connection with the audience data that you own. 

   



Co-founder and the podcast host of From Founder To CEO, Todd Uterstaedt, joins Phillip for the fifth episode to discuss marketing from the perspective of a founder/CEO looking to grow their business.



To start, the pair walks through Todd’s recent failure as a marketer in which he invested $60,000+ for no return.



The discussion shifts from Todd’s personal failure to focus on what founders get wrong with their marketing. He dissects the “special power” that founders believe they have when their business’ get their first break, and how founders lose it without even knowing. *Listen closely here there is a great tip for founders getting stuck with this.



Finally, the pair of founders dive into the reality of creating and running a business. Todd relays a story from a client of his who expressed the one thing that founders don’t want to admit - how lonely and scary it is at the top. Phillip wraps it up by opening up about his own experience with becoming a founder and CEO of a marketing agency, and his recent trip to the Front Row Dads convention that connected a few dots.



Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK  sent in from Gabe Ollins, the founder of an orthodontic practice, which gives you an easy way to put lighter fluid on your personalized thank you notes. Todd also shares an incredible tip on what to avoid when growing your business.



 



Have a tip that you think listeners could benefit from to change their marketing today? Send it in the ps@phillipstutts.com and you might make it on the air.



 



Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/



 



About the Guest:



Todd Uterstaedt is the co-founder and CEO of From Founder To CEO which works to help founders transition from starting a company to building a company by supporting to build a leader in them. They are personal development accelerators who focus on the growth of the founder’s personal development as their business grows.



He is also the host of the podcast “From Founder To CEO” which has over a hundred episodes with big guests aimed at giving actionable advice and insight on how founders can achieve a successful journey to the C-suite. In addition, Todd was an Army Intelligence Officer, before his world opened up to entrepreneurship and podcasting.



Follow Todd:



Website: https://fromfoundertoceo.com/



Facebook: @FromFounderToCEO



LinkedIn: Todd Uterstaedt



Twitter: @FromFounder2CEO



Podcast: From Founder To CEO



 



About the Host:



Phillip Stutts:



Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.



He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).



Follow Phillip:



Website: www.phillipstutts.com



Instagram: @phillipstutts



Facebook:@ceophillipstutts



LinkedIn: Phillip Stutts



Twitter: @phillipstutts



Resource: The Undefeated Marketing System - How to Grow Your Business and Build Your Au...

In the fourth episode of The Undefeated Marketing Podcast, Phillip is joined by marketing strategist, best selling author, and good friend, David Meerman Scott. Phillip retells the story of how he “stalked” David at a Tony Robbins event and through a forced introduction and a talk on the pair's mutual interest in politics, the friendship began.



After a highlight of David Meerman Scott’s career as a marketing consultant/expert/author, Phillip dives into conversation on the inspiration behind David’s marketing practices - The Grateful Dead. The conversation continues into a talk on authentic marketing and giving before receiving to create lifelong fans. David’s practices are a key tactic used in Step 3 of the Undefeated Marketing System - the strategy and branding. “Fanocracy,” one of David’s best-selling books, dives into the common practices for establishing a brand as a “fan favorite.”



After dissecting the common fight back from clients being that they are “different” and Fanocracy “won’t work for their business/industry), David reflects on various brands he has seen utilize these tactics including Peloton, the band ColdPlay, and Hagerty.



Stick around at the end for an exclusive and free TIP OF THE WEEK  from Phillip that you can implement immediately (and easily) to maximize your ROI and see HUGE results.

Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed.



Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King.



Cal highlights his career journey - going from his start at Esquire Magazine writing his “What I’ve Learned” column to the beginning of his public speaking and storytelling career on a cruise ship.



The pair then dive into Cal’s passion for storytelling and the questions he asks to bring a story to light and create the basis of a brand. *Bring out the notepads and make sure you remember these questions!



Finally, Cal gives a detailed breakdown of an unbelievable story of a hospital that saved its own doctor’s life, and how this hospital utilized its story to build its own brand.

In episode 2 of The Undefeated Marketing System Podcast, Phillip is again joined by business development expert Cris Erickson, as well as Phillip’s business partner and CEO of Go BIG Media, Dean Petrone.



The trio begins by taking a blast to the past to reminisce on how Phillip and Dean met and worked together on a congressional race in Alabama.



Cris then leads the discussion into The Undefeated Marketing System, asking Phillip and Dean to dive into how the five step marketing system fits into the political world. Dean gives his perspective on past political campaigns and how he has seen this marketing system used in his campaign experience. He highlights that the difference between political and corporate marketing is that political campaigns utilize the EXACT same steps as The Undefeated Marketing system.. but on “hyperdrive.”



Finally, Dean and Phillip give detailed accounts of a few huge political campaigns, in which The Undefeated Marketing System was crucial to the election win.



Stick around at the end for an easy takeaway/marketing tip from Phillip.

 



 



In his brand new podcast, The Undefeated Marketing System Podcast, entrepreneur, best-selling author, and marketing expert Phillip Stutts is bringing you free and easy marketing tips to bring up your business’ bottom line, every time.



In the first episode, Phillip is joined by business development and sales expert, Cris Erickson, to discuss the genesis of Phillip’s successful, 5 Step Undefeated Marketing System™ brought to the corporate world from his many years of experience in the cutthroat game of political marketing.



Hear about the first eight-figure client that fired Phillip and his team after one month - and how that client unknowingly spearheaded the creation of the Undefeated Marketing System.



Data obsessed, Phillip dives into the research-backed five steps to successful marketing with past client examples and personal insight.



Stick around at the end for an easy takeaway/marketing tip from Phillip.



Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/



 



About the Guest:



Business development and sales expert, Cris Erickson, joins Phillip with an impressive background in the growth of two major businesses, one being an eight-figure marketing agency. With a degree from The University of Texas at Austin, and 16 years in the marketing world, Cris brings additional insight to the Undefeated Marketing System as it relates to ROI and business growth.



Follow Cris:



LinkedIn: Cris W. Erickson



 



About the Host:



Phillip Stutts:



Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.



He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).



 



Follow Phillip:



Website: www.phillipstutts.com



Instagram: @phillipstutts



Facebook:@ceophillipstutts



LinkedIn: Phillip Stutts



Twitter: @phillipstutts



Resource: The Undefeated Marketing System - How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021)



 



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