82 episodes

Maxwell Finn sits down with real Unicorns (aka world-renowned entrepreneurs) to discuss marketing trends, business growth strategies, the economy, politics and work/life balance among other exciting topics. The life of an entrepreneur looks different from every angle. Whether you’re thinking about starting your first side hustle or are an active entrepreneur, the struggle is real but the rewards are worth it. Listen in weekly as Max and his guests share tips for success and survival based on the unique perspective they bring.

The Unicorn Perspective Maxwell Finn

    • Business
    • 4.9 • 27 Ratings

Maxwell Finn sits down with real Unicorns (aka world-renowned entrepreneurs) to discuss marketing trends, business growth strategies, the economy, politics and work/life balance among other exciting topics. The life of an entrepreneur looks different from every angle. Whether you’re thinking about starting your first side hustle or are an active entrepreneur, the struggle is real but the rewards are worth it. Listen in weekly as Max and his guests share tips for success and survival based on the unique perspective they bring.

    #82 - Matthew Griffin: Doing Business In Conflict-Affected Countries To Make An Impact

    #82 - Matthew Griffin: Doing Business In Conflict-Affected Countries To Make An Impact

    What happens when you have no experience and no money, but a mission for peace and the confidence to execute? You create a business that is impacting people across the globe. Matthew Griffin of Combat Flip Flops did just that. On this week’s episode of The Unicorn Perspective he tells me about his journey and his purpose. We also talk about foreign affairs, failures and goods made from materials previously used for war. 
    About the guest: 
    Matthew Griffin is the co-founder and CEO of Combat Flip Flops, a footwear and apparel company that sells goods manufactured in conflict and post-conflict zones. Griffin founded Combat Flip Flops in 2006, after graduating from West Point and serving four tours of duty as an Army Ranger in Afghanistan and Iraq. The company uses their profits to aid the areas in which they are made as a part of Griffin’s mission to encourage peace through trade and “business over bullets.”
    Connect with Matthew on instagram: https://www.instagram.com/combatflipflops.griff
    What you’ll learn:
    -The importance of fixing the cause rather than the symptom
    -How China is making friends with foreign countries around the globe (and how the US is not)
    -Why confidence is essential for entrepreneurship
    -How to build true joy through purpose

    • 55 min
    #81 - Brendan Gahan: The Future Of Big Tech, Social Media And Advertising

    #81 - Brendan Gahan: The Future Of Big Tech, Social Media And Advertising

    Do you think Facebook will still exist 10 years from now? It’s hard to envision a world without it, but think of how drastically the digital world has changed in the last 10 years. This week on The Unicorn Perspective, my guest Brendan Gahan and I discuss how we think Facebook and other giant players will adapt in the coming years, what social media users are looking for, turning down clients as an agency owner, and so much more.
    About the guest: 
    Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism.

    Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.
    Gahan is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise.
    Connect with Brendan:
    https://brendangahan.com/newsletter/
    https://twitter.com/brendangahan
    https://www.linkedin.com/in/brendangahan/
    https://www.tiktok.com/@brendangahan
    What you’ll learn:
    How brands are using audience segmentation nowWhy knowledge gaps are essential for the success of new businessesWhat online “campfires” are and why users seek themHow your biggest strength is your biggest weakness

    • 55 min
    #80 - Ryan Levesque: Better Targeting, Higher ROI & Saving Time With Quiz Funnels

    #80 - Ryan Levesque: Better Targeting, Higher ROI & Saving Time With Quiz Funnels

    You can’t sell to everybody in just one way. So on this week’s episode of The Unicorn Perspective, returning guest Ryan Levesque and I talk about how to truly move the needle by customizing content through using quiz funnels. 
    About the guest:
    Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask. ... He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 30M people each year.

    Visit https://www.quizfunnelworkshop.com/notify-me/?affiliate=1871 for details. 
    What you’ll learn:
    -How to customize the products or content your potential customers see
    -The most common mistakes people make in their quiz funnels
    -Why you should own your own data

    • 27 min
    #79 - Facebook Permanently Banned Me From Advertising

    #79 - Facebook Permanently Banned Me From Advertising

    After a career of spending tens of millions on Facebook ads and teaching over 10,000 others how to profitably advertise on the platform while also preaching the power of the ads on the biggest stages around the world this is what I get...a permanent ban without any explanation or warnings leading up to it amid any kind. 

    Eventually there will be a tipping point for Facebook or they continue down this path, especially given the increased competition from Apple and governments around the world targeting big tech. 

    Let me know if you agree in the comments below and make sure to subscribe for more content like this!

    • 31 min
    #78 - Andrea Lake: The Evolution Of Education, Investments & Monetizing Fame

    #78 - Andrea Lake: The Evolution Of Education, Investments & Monetizing Fame

    This week on The Unicorn Perspective I had the chance to speak with Andrea Lake about her time on The Apprentice, her successes as an entrepreneur, how she is investing in crypto, her opinions on wages and so much more.
    About The Guest:
    Early internet maven. First web company in 1999. Andrea has started 14 companies, including: StickerJunkie, YogaJunkie, Delinquent Distribution (which owned the sales rights for merch on Minecraft, World of Warcraft, Call of Duty, The Walking Dead, and more), Quarantini, and Power Chick Mafia. She or her companies have been featured in Wired, Inc., Entrepreneur, Forbes, as well as on television on: Good Morning America and The Oprah Winfrey show, among others. Speaking Credits include Summit, YPO, CU Boulder, and Harvard. She is also known for her deep run as a contestant on The Apprentice.
    What you’ll learn: 
    -What it was like to be a woman on a famous reality tv show
    -How employers views on personal social media content is shifting
    -Why patience is essential when it comes to investments
    -The benefits of both minimum wage and  living wage
    Mentioned during the episode:
    https://teeacher.com/
    Coupon code: unicorn

    • 1 hr 14 min
    #77 - Nick Shackelford: The Hypocrisy Of Apple & Why More People Need To Avoid Instant Gratification

    #77 - Nick Shackelford: The Hypocrisy Of Apple & Why More People Need To Avoid Instant Gratification

    On this week’s episode of The Unicorn Perspective, returning guest and performance marketing pro Nick Shackelford and I tackle topics like Apple’s so-called privacy updates, financial literacy, the time it takes to truly be an expert, and more.

    Nick has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.

    Connect with Nick:
    https://www.instagram.com/iamnickshackelford/

    What you’ll learn
    -Why you should be more like Ben Franklin
    -How both consumers and ecommerce businesses will need to adjust Apple’s new policies
    -The benefits of avoiding instant gratification
    -Why studying history can help your business acumen

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
27 Ratings

27 Ratings

James Sor ,

Maxwell Finn and Unicorn Perspective Podcast

I’ve been following and learning the best top up to date marketing strategies and implementation tactics from Max for the past few years. He’s always sharp and on point and knows this stuff better than anyone else I’ve come across and is fantastic teacher as well practitioner of what he teaches, making it easy for him to explain things and easy to learn. His podcast has naturally become a central hub in my daily listens and is full of a wealth of information and knowledge from one of the most knowledgeable marketers in the business today. Subscribe and listen without pause or hesitation, you will be rewarded by the Unicorn Perspective!

Keeby85 ,

Always Walk Away RICHER

Every time I listen to Max, my marketing and business game improves. If you're going to spend time learning from successful people, put Max and his guests at the top of your list.

Jacobleele ,

One of the best paid ad and business podcasts

Cannot recommend this podcast highly enough. Max is super knowledgeable about business and paid ads and what he’s talking about works incredibly well.

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