123 episodes
The Unified Brand - Branding Podcast Elements Brand Management
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- Business
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5.0 • 3 Ratings
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
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Building a Strong Business Mindset to Overcome The Beliefs Holding You Back With Sebastian Koellner Chief MindSetter at Money Freedom Mindset
Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms!
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Sebastian's Links
Linkedin - www.linkedin.com/in/chiefmindsetter
Newsletter - MindSet to grow yourself and your business every Monday AM
https://chiefmindsetter.com/joinmfmnewsletter
FREE Guide - 3 Secrets to Taking Empowered Action - Even When You Don't Feel Like It - https://chiefmindsetter.com/secrets_to_empowered_action
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
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Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
Why company culture is important for your brand
What is company culture?
Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.
Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed.
This plays directly into the brand experience your customers receive when interacting with your brand.
In this episode, I look at why company culture is important for your brand.
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
Developing a Strong Brand Identity Using an Archetype Blend With Richard Gillingwater Founder of RADNB
Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB
Today we are joined by Richard Gillingwater Founder of RADNB, a competitive brand mapping tool and database that helps marketers, designers and brand strategists tune into, identify and express 60 archetypal feeling tones within a brand's communication.
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Richard's Links
RADNB Platform - https://www.radnb.com
Richard's Linkedin - https://www.linkedin.com/in/rgillingwater/
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
Rebranding Failures - 6 of the biggest fails and what went wrong - Brand and Marketing Podcast
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.
There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.
In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.
Successful Rebranding Examples - 6 of the best recent rebrands and what makes them work - https://youtu.be/rWng6KhgJoE
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
How Better Alignment Leads to Better Customer Experience With Chris Wallace From InnerView Group
Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine
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Chris Links
Website - https://innerviewgroup.com/infront/
Linkedin - https://www.linkedin.com/company/innerview-group/
YouTube - https://www.youtube.com/channel/UCPc2FF1Y3W2_BJhwlmHMqWw/featured
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Do Feel like your brand could use improvement but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business
Have you been thinking about rebranding your business, but are unsure on the process to take?
Well in this episode, I break down the rebranding process and give you a successful roadmap with 6 crucial steps to successfully rebrand your business.
When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results.
Follow this process to make sure your rebrand goes smoothly this is the exact process that we use with our clients at Elements Brand Management. If you would like any help with your rebrand book a discovery call below.
We have a previous video that discusses the different types of rebrand. And you can watch that here - https://youtu.be/FwTt3XdR6OI
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Customer Reviews
Great tips
Thanks for the pod!
Solid host + content
All around a great show! Not only do I listen but I was also able to be a guest on this show which was a great experience. A+! Keep it up