174 episodes
The Unified Brand - Branding Podcast Elements Brand Management
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- Business
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5.0 • 4 Ratings
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
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5 Steps to Unstoppable Brand Positioning
Are you tired of attracting the wrong clients?
It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning.
Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand personality, we've got you covered.
Learn how to identify your unique selling proposition, develop a captivating visual identity, and build a brand that leaves a lasting impression. Ready to elevate your business?
Let's unlock the secrets to brand positioning together!
#branding #marketing #business #businessgrowth
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Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand?
Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos -
Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)
It's frustrating when you feel like only you understand your vision for your business.
So if your team and audience don’t understand what your brand does, what's the cause?
A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones...
Thankfully, it's that time of the week again.
In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Partner of Fassforward, Gavin and his team grow businesses. How do they help these ailing businesses? By using a blend of storytelling, visual communication, strategy and leadership.
So kick back in your chair and start making notes on your business manifesto. You're about to learn the secrets to building a compelling world for your brand.
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Gavin's links
Gavin's Linkedin - https://www.linkedin.com/in/gmcmahon/
Fassforward
Website - https://www.fassforward.com
Linkedin - https://www.linkedin.com/company/fassforward/
Twitter - https://twitter.com/fassforward
Instagram - https://www.instagram.com/fassforward/
Facebook - https://www.facebook.com/fassforward/
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
------------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos -
What Type of Rebrand is Right For Your Business?
On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot?
We'll help you understand the key differences between:
Evolution/Refresh: Keeping it familiar with a modern twist.
Pivot/Full Rebrand: Transforming your brand for a whole new audience.
Overhaul/Full Rebrand: Creating a completely new brand identity.
Incremental/Brand Update: Subtle tweaks to maintain brand recognition.
Discover the perfect rebranding strategy to hit the right note with your audience! Listen now and get ready to reignite your brand!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
-----------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos -
Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel
Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers.
Discover how understanding cultural trends can:
Boost Brand Success
Drive Social Impact
Craft Powerful Narratives
Marketers, don't miss this! Learn how to leverage cultural knowledge to create winning campaigns that resonate with diverse audiences.
Listen & Subscribe for More!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
-----------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos -
Unmute Your Brand: The Secret Weapon of Sonic Branding
Tired of bland marketing?
Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode.
Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy.
Learn how strategic sound design can:
Boost brand recognition by 86%
Create emotional connections with your audience
Make you stand out from the crowd
We'll explore real-world examples and actionable tips to craft a powerful soundscape for YOUR brand. Ready to turn up the volume on your marketing?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
-----------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos -
Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal
Is your logo enough to make your brand stand out?
In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡
Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be the key to unlocking explosive brand growth!
Listen to the full episode and learn how to create a brand identity that gets noticed and remembered!
Jiri's Links
Behavio - https://behaviolabs.com
Jiri's Linkedin - https://www.linkedin.com/in/jiriboudal/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
-----------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Customer Reviews
Outstanding
Chris is a treasure, brilliant and insightful.
Great insights on building a brand that resonates
The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.
Great tips
Thanks for the pod!