61 episodes

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

The Unified Brand - Branding Podcast Elements Brand Management

    • Business
    • 5.0 • 2 Ratings

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

    How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker

    How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker

    Is your brand getting KO'd by the competition?

    Want to learn how to create a knockout personality and annihilate your competition

    Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.

    Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.

    Ernie's links:

    Website- https://ernburn.com/

    Your brand sucks - book - https://ernburn.com/your-brand-sucks
    Facebook - https://www.facebook.com/ernburnbrands/
    Instagram - https://www.instagram.com/ernieharker/?hl=en
    Linkedin -  https://www.linkedin.com/in/ernie-harker-a56b7624/ 

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    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


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    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

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    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 59 min
    Brand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]

    Brand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]

    Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions.

    In this episode I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.

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    Brand Building Course

    If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:

    - Lay a foundation for your business to grow from
    - Define your unique brand and what makes you different
    - Define your target audience and audience segments
    - How to use your positioning and differentiation strategy to your advantage
    - Help you to stand out from the competition
    - Unlock your brand's full potential
    - Helping you to name your brand/products or productized services
    - Define a compelling brand personality using archetypes
    - Create a memorable, Iconic and Impactful brand
    - And more

    Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos

    ---------------------------

    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 12 min
    How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger

    How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger

    Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’re also likely thinking about your brand’s shelf appeal…
    Step in Michael Keplinger, partner at SmashBrand. An agile brand strategy agency specialising in helping businesses optimise their packaged goods. 
    Michael will teach you how user testing helps you to create attention-grabbing packaging.
    Michael's links:

    Website- www.smashbrand.com
    Facebook - https://www.facebook.com/SmashBrand
    Twitter - https://twitter.com/smashbrand
    Instagram - https://www.instagram.com/smashbrand_agency/?hl=en 
    Linkedin - https://www.linkedin.com/in/michaelkeplinger/ 

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    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 51 min
    How to Define a Compelling Brand Vision like Tesla

    How to Define a Compelling Brand Vision like Tesla

    Create a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of.

    Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim,  allow you to focus on the things that matter, avoid distractions and align your brand.

    In this episode I go over how Tesla came to be, why Tesla's vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand.

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    Brand Building Course

    If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:

    - Lay a foundation for your business to grow from
    - Define your unique brand and what makes you different
    - Define your target audience and audience segments
    - How to use your positioning and differentiation strategy to your advantage
    - Help you to stand out from the competition
    - Unlock your brand's full potential
    - Helping you to name your brand/products or productized services
    - Define a compelling brand personality using archetypes
    - Create a memorable, Iconic and Impactful brand
    - And more

    Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos

    ---------------------------

    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 6 min
    How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan

    How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan

    We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand?
    Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant.

    She shares why story matters in business and how you can use it to build a magnetic brand from the inside out. 

    Gabrielle links:

    Website - https://gabrielledolan.com/
    Free storytelling starter kit - https://gabrielledolan.com/starterkit/
    Books - https://gabrielledolan.com/books/
    LinkedIn - https://www.linkedin.com/in/gabrielledolan/
    Instagram - https://www.instagram.com/gabrielledolan.1/
    Twitter - https://twitter.com/GabrielleDolan1
    Facebook - https://www.facebook.com/gabrielledolanconsulting/
     
    Business Storytelling
    26th October - https://www.eventbrite.com.au/e/business-storytelling-virtual-webcast-with-gabrielle-dolan-tickets-169555786923
     
    23rd November - https://www.eventbrite.com.au/e/business-storytelling-virtual-webcast-with-gabrielle-dolan-tickets-169572137829
     
    Presenting with Impact
    8th November https://www.eventbrite.com.au/e/presenting-with-impact-virtual-webcast-with-gabrielle-dolan-tickets-169573576131

    ------------------------

    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 57 min
    How to Create Raving Fans - The 5 Stages of Brand Recognition

    How to Create Raving Fans - The 5 Stages of Brand Recognition

    What are the 5 stages of brand recognition and how can you use these to build your brand?

    In this episode, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.

    ------------------------

    Brand Building Course

    If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:

    - Lay a foundation for your business to grow from
    - Define your unique brand and what makes you different
    - Define your target audience and audience segments
    - How to use your positioning and differentiation strategy to your advantage
    - Help you to stand out from the competition
    - Unlock your brand's full potential
    - Helping you to name your brand/products or productized services
    - Define a compelling brand personality using archetypes
    - Create a memorable, Iconic and Impactful brand
    - And more

    Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos

    ---------------------------

    Do Feel like your brand could use improving but not sure where to start?
    Or are you looking to build upon and grow your existing brand to create more impact?
    Or are you seeking an impactful, iconic and memorable logo and brand identity system?

    Schedule a brand discovery consultation call here -
    https://www.elementsbrandmanagement.o.uk/schedule-a-call


    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    ------------------------

    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
    Instagram - https://www.instagram.com/elementsbrandmanagement/
    Facebook - https://www.facebook.com/ElementsBrandManagement/
    Twitter - https://twitter.com/ElementsBrand
    Website - https://bit.ly/36BQX00

    • 6 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Alex J Sanfilippo ,

Solid host + content

All around a great show! Not only do I listen but I was also able to be a guest on this show which was a great experience. A+! Keep it up

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