The Unified Brand - Branding Podcast

Elements Brand Management
The Unified Brand - Branding Podcast

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

  1. Unveiling Disney's Brand Magic: How to Captivate Your Audience

    4 DAYS AGO

    Unveiling Disney's Brand Magic: How to Captivate Your Audience

    Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast. Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show you how to apply them to your own brand. Whether you're a founder, marketer, or business professional, this episode will empower you to captivate your audience like never before. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    7 min
  2. How to Create Brand Names That Stick With Alexandra Watkins (Replay)

    SEP 25

    How to Create Brand Names That Stick With Alexandra Watkins (Replay)

    How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’ --------------------------------------------------------------- Alexandra's links   Personal Alexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My Name Is Awesome Book Brand Name Evaluation Test - SMILE & SCRATCH Name Evaluation Test Free Brand Name Masterclass - Free Brand Names Mini Masterclass Brand Name Online course - How To Create Super Sticky Brand Names Online Course Eat my words Website - https://eatmywords.com Twitter - https://twitter.com/eatmywords Facebook - https://www.facebook.com/EatMyWordsNames ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00   Support the showFree Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

    40 min
  3. 7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)

    SEP 19

    7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)

    Is your brand stuck? Unleash its growth potential! In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential. We cover essential aspects like: • Maintaining a strong and consistent brand identity ✨ • Ensuring clear communication with your target audience ️ • Adapting to an ever-changing marketplace If your brand's growth has stalled, these insights can help you get back on track. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    14 min
  4. Marketing Mastery: Expert Insights & Strategies with Margarita Eberline

    SEP 12

    Marketing Mastery: Expert Insights & Strategies with Margarita Eberline

    Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience.  Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she’s launched a full-service bilingual marketing agency, an e-learning platform, a business consulting firm, and an eCommerce shop. In this episode, Margarita shares her extensive knowledge on connecting marketing efforts with sales objectives to drive business growth.  Discover her proven strategies for optimizing marketing campaigns, understanding key performance indicators (KPIs), and aligning them with your sales goals. Whether you're a business owner, marketer, or professional, her insights will help you enhance your brand's impact and achieve measurable results. Tune in for actionable advice and inspiring stories that can transform your approach to marketing and elevate your business to new heights. Don’t miss out on these expert insights that could be the key to unlocking your brand’s full potential. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

    42 min
  5. Mastering Brand Names: 7 Deadly Sins to Avoid

    SEP 5

    Mastering Brand Names: 7 Deadly Sins to Avoid

    The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is the key to being memorable. Perfect for entrepreneurs, marketers, and anyone looking to strengthen their brand identity, this episode provides actionable tips to avoid costly branding missteps and future-proof your business. Tune in now and learn how to brand smarter, not harder. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠

    16 min
  6. Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway

    AUG 29

    Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway

    In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, the importance of precise brand messaging, and how to pivot your strategy for maximum impact. Whether you're a startup or an established brand, this episode will equip you with the tools to elevate your brand, increase revenue, and reduce risk. Don't miss out on Kathy's expert advice that has helped countless organizations thrive in the competitive CPG landscape. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠

    46 min
  7. How a Strong Brand Vision Transforms Your Business

    AUG 22

    How a Strong Brand Vision Transforms Your Business

    In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand’s identity, guiding every decision, action, and strategy. We'll break down the essential components of a successful brand vision, share examples from top companies like Oxfam, Tesla, and Nike, and provide actionable tips to help you craft a vision that not only motivates your team but also resonates with your audience. Tune in to learn how a strong brand vision can: Provide clarity and direction for your business. Build deeper connections with your customers. Differentiate you from the competition. Attract and retain top talent. Boost your company's market value. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that will help you unlock your brand’s full potential and set it on a path to long-term success. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠ Website - ⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠

    15 min
  8. Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight

    AUG 15

    Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight

    In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products. Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success. Tune in to explore the future of branding and how to forge lasting emotional connections with your audience. Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/ Soulsight - https://soulsight.com Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠ ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠ ----------------------- Other Social Channels YouTube - ⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠ Twitter - ⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠ Website - ⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠ Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠http://bit.ly/2Zw5dos

    38 min
5
out of 5
5 Ratings

About

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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