51 episodes

Planning a wedding, whether for the first time or hundredth time, can be isolating and overwhelming. Both couples new to the world of wedding planning and seasoned professionals who are busy growing and scaling their business often find themselves lost and adrift in the tedium of it all.

Welcome to The Union Podcast, a show created to build a community for those in the wedding planning trenches. Join your fellow wedding friends at the round table as we discuss the challenges and joys of the wedding business, how we as wedding professionals can better serve couples, and tackle strategies to collectively grow and strengthen our businesses.

The Union Podcast is a safe space for the wedding industry to come together. We dish on tips and tricks to help wedding industry pros better serve their clients and build flourishing businesses. By giving engaged couples a behind the scenes peek into the wedding industry, we also aim educate and empower couples so they can plan their wedding like a boss on any budget.

The show is hosted by two Southern California wedding planners who have each taken unique approaches to their businesses, allowing them to connect and serve thousands of engaged couples each year.

Jamie Wolfer of JW Coordination joins the podcast line-up to share her insightful and joyful perspective on weddings which she's shared on her wildly popular YouTube channel. Having built a business around celebrating one of the most joyous days in people's lives, Jamie has a heart for budget-minded couples and brings weekly wedding tips and tricks to her viewers in an effort to ease stress, save money, and maintain sanity. She serves the Southern California area and beyond with her wedding planner magic, and loves working one on one with treasured clients.

When she's not hollering wedding tips at a camera or hanging with her couples, she enjoys hanging with her three kids and husband, tending to her massive amount of houseplants, drinking her body weight in chai lattes, and vlogging all the chaos along the way.

Heather Loree Fier of The Wedding Hacker joins the mix as an author and budget wedding expert to share perspective on how vendors can better serve budget-minded couples and build stronger businesses along the way. After her event marketing company was acquired in 2018, Heather shifted her focus to the type of event she really loved - weddings! She had run a successful side-business as a wedding planner for seven years but is now ready to shake things up!

Wanting to service engaged couples on slim budgets who weren’t getting much love from the wedding industry. She started pouring her money-saving knowledge into her book and business, The Wedding Hacker.

Alongside her husband, Joe Fier, she’s living the entrepreneur life to the max. Her mama’s heart opened up the wild ride of hosting six foster children over two years. 2019 brings the long-awaited adventure of a biological child. Heather loves getting outside, so you might spot her hiking the trails of San Diego with the pups or playing some pickleball with the family.

Together with special guests, Jamie and Heather chat about important issues that matter to the wedding community while simultaneously pulling back the curtain for a behind the scenes view for engaged couples.

Join The Union Podcast for casual round-table conversations with Jamie, Heather, and special guests as they tackle key topics for each episode. We invite you to weigh in and join the discussion within the community. Enjoy each episode’s upbeat and inspirational tone intended to inspire both wedding industry entrepreneurs and newly engaged couples who enjoy a deeper (and often funnier) dive into the inner workings of the wedding industry.

The Union Podcast Heather Loree Fier, Jamie Wolfer

    • Entrepreneurship
    • 5.0 • 30 Ratings

Planning a wedding, whether for the first time or hundredth time, can be isolating and overwhelming. Both couples new to the world of wedding planning and seasoned professionals who are busy growing and scaling their business often find themselves lost and adrift in the tedium of it all.

Welcome to The Union Podcast, a show created to build a community for those in the wedding planning trenches. Join your fellow wedding friends at the round table as we discuss the challenges and joys of the wedding business, how we as wedding professionals can better serve couples, and tackle strategies to collectively grow and strengthen our businesses.

The Union Podcast is a safe space for the wedding industry to come together. We dish on tips and tricks to help wedding industry pros better serve their clients and build flourishing businesses. By giving engaged couples a behind the scenes peek into the wedding industry, we also aim educate and empower couples so they can plan their wedding like a boss on any budget.

The show is hosted by two Southern California wedding planners who have each taken unique approaches to their businesses, allowing them to connect and serve thousands of engaged couples each year.

Jamie Wolfer of JW Coordination joins the podcast line-up to share her insightful and joyful perspective on weddings which she's shared on her wildly popular YouTube channel. Having built a business around celebrating one of the most joyous days in people's lives, Jamie has a heart for budget-minded couples and brings weekly wedding tips and tricks to her viewers in an effort to ease stress, save money, and maintain sanity. She serves the Southern California area and beyond with her wedding planner magic, and loves working one on one with treasured clients.

When she's not hollering wedding tips at a camera or hanging with her couples, she enjoys hanging with her three kids and husband, tending to her massive amount of houseplants, drinking her body weight in chai lattes, and vlogging all the chaos along the way.

Heather Loree Fier of The Wedding Hacker joins the mix as an author and budget wedding expert to share perspective on how vendors can better serve budget-minded couples and build stronger businesses along the way. After her event marketing company was acquired in 2018, Heather shifted her focus to the type of event she really loved - weddings! She had run a successful side-business as a wedding planner for seven years but is now ready to shake things up!

Wanting to service engaged couples on slim budgets who weren’t getting much love from the wedding industry. She started pouring her money-saving knowledge into her book and business, The Wedding Hacker.

Alongside her husband, Joe Fier, she’s living the entrepreneur life to the max. Her mama’s heart opened up the wild ride of hosting six foster children over two years. 2019 brings the long-awaited adventure of a biological child. Heather loves getting outside, so you might spot her hiking the trails of San Diego with the pups or playing some pickleball with the family.

Together with special guests, Jamie and Heather chat about important issues that matter to the wedding community while simultaneously pulling back the curtain for a behind the scenes view for engaged couples.

Join The Union Podcast for casual round-table conversations with Jamie, Heather, and special guests as they tackle key topics for each episode. We invite you to weigh in and join the discussion within the community. Enjoy each episode’s upbeat and inspirational tone intended to inspire both wedding industry entrepreneurs and newly engaged couples who enjoy a deeper (and often funnier) dive into the inner workings of the wedding industry.

    Real Talk: What We Don’t Love About Wedding Planning

    Real Talk: What We Don’t Love About Wedding Planning

    In this episode, Jamie and Heather discuss:
    The anxiety associated with not being able to maintain inbox zero. Maintaining social media and utilizing automation to help you.The positive and negative aspects of return customers.The connection you establish with your clients.
    Key Takeaways:
    When you are feeling the pressure that comes with giving the perfect response give them a resource instead of advice.Establishing your boundaries while wanting to please your client but not letting yourself be taken advantage of. Utilize the benefit of implementing the same process repeatedly with minor adjustments tailored to each client.Don’t get yourself into a rut and use the couple as a plug into a wedding you have repeatedly planned without using their input and ideas.
     
    Mentioned: The Social Dilemma on Netflix
     

    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/

     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

    • 45 min
    What a Wedding Planner Really Does Pt. 2

    What a Wedding Planner Really Does Pt. 2

    In this episode, Jamie and Heather discuss:
    Completing tasks that are normally beyond your boundaries. To do or not to do?Set up and tear down. Working out the details with everyone that is helping. Cautionary tales, tips, and tricks of battling the elements.The things in the job description that you may not think of.
    Key Takeaways:
    Prepare for the “Friendor,” (family friend/vendor). Also book an extra assistant for that day to help with any hand-holding, support, and set-up that person may need.When dealing with rentals pay the extra fee for delivery and set-up it’s worth it!Prepare for dealing with a variety of emotions and situations. Dealing with family drama, being a bouncer, being a counselor, administering first aid, or being a shoulder to cry on. Make sure you read all of the vendor contracts from your couples so you know all the details and what you have may have inadvertently been signed up to deal with. 


    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/

     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

    • 35 min
    Lilian Hung: Lyra Vega Bridal

    Lilian Hung: Lyra Vega Bridal

    About Lilian Hung: Lilian founded Lyra Vega Bridal in 2016, a direct to consumer bridal e-boutique, created to revolutionize how brides shop for their wedding day. She leads and manages a global supply chain to support all aspects of the business, and the company has proudly maintained a 0% return rate in an industry where the average is 50%. Prior to starting her own business, Lilian was an event planner in the Boston area for 8 years. Today, through Lyra Vega Bridal, she is focused on empowering women to make smart choices with their big day, rather than blindly following tradition.



    In this episode, Jamie, Heather, and Lilian discuss:
    Made to measure wedding gowns in around 8-10 weeks.A different way to shop for wedding dresses with a 14-day return policy.Challenging the historical and traditional ideas of a wedding.Changes you would make looking back at your business when it started.
    Key Takeaways:
    Low price availability made possible because there is no overheads cost of a brick-and-mortar location with online convenience.Wedding day looks with simple gowns and detailed accessories show better virtually.Hurdles to owning a small business in the wedding industry is the competition with bigger brands.Take your time with your business building a good foundation slowly.

    "Bringing modern options to brides that make more sense for modern women."
    —  Lilian Hung


    Connect with Lilian Hung:
    Website:  https://lyravegabridal.com/   
    Instagram: https://www.instagram.com/lyravegabridal/


    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/

     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  
     

    • 32 min
    What a Wedding Planner Really Does Pt. 1

    What a Wedding Planner Really Does Pt. 1

    In this episode, Jamie and Heather discuss:
    Marketing: bringing in leads both virtually and physically.Leaning into sales: sales calls virtually, over the phone, or in-person.Accounting aspects of running a business, write-offs, deductions, bookkeeping companies, IRS audits, and when to consult an accountant.  Event timeline and layout development. How to’s + tips and tricks.
    Key Takeaways:
    Websites don’t list vendors in order of skill they list in order of advertising dollars. Streamline project management while creating and communicating clear boundaries and expectations. Utilize professional programs to help lighten your workload and amp up your professionalism.Management of an event includes help and support of the vendors, crisis management, couple and guest support, and timeline management.


    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/

     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

    • 45 min
    Christy Mathews & Michelle Martinez: Wedding Planner Chat

    Christy Mathews & Michelle Martinez: Wedding Planner Chat

    About Christy Mathews & Michelle Martinez: Co-hosts of The Big Wedding Planning Podcast, Christy Mathews and Michelle Martinez are two fun-loving, friends and Certified Wedding Consultants. Michelle is located in the San Francisco Bay Area and has been planning weddings for over 18 years. Christy is located in the Pheonix, AZ area and has been planning weddings over 12 years. Together, they share their deepest, darkest secrets to help couples all over the world plan their weddings. The goal of the podcast is for listeners to learn a lot, laugh even more, and most importantly get the inside scoop on how to make the most of their big day.
    Inclusivity is of the utmost importance to Christy & Michelle, so the podcast is for EVERYONE.



    In this episode, Jamie, Heather, Christy Mathews, and Michelle Martinez discuss:
    Smaller guest count weddings and creating a more intimate experience. Becoming hyper-specific in your business focus.The virtual components and streaming services of a wedding.RSVP changes and modifications that will come from the 2020 season. 

    Key Takeaways:
    Create, collaborate, and connect with a core group of people that you trust. Take time for business introspection. Does running this business still make me happy? Focus on what’s important for you as a couple not what’s important for the guest. An important part of virtual wedding attendance is making sure that the people at home feel as if they are part of your event, not just watching it. 


    Connect with Christy Mathews Michelle Martinez :
    Twitter: https://twitter.com/TBWPpodcast   
    Website: https://www.thebigweddingplanningpodcast.com/   
    Podcast: https://www.thebigweddingplanningpodcast.com/
    Instagram: https://www.instagram.com/thebigweddingplanningpodcast/ 


    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/
     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  
     

    • 47 min
    BTS Join Jamie on a Real Sales Call

    BTS Join Jamie on a Real Sales Call

    In this episode, Jamie discusses:
    Getting the details about the event date, budget, and guest count.Getting to know the couple’s wedding priorities.Using active listening when speaking with a client and tell them what they are doing well.Give free advice and information as often as you can.
    Key Takeaways:
    Be genuine and ask the right questions.Make sure that the couple’s wants and needs can be met with your services to know if you are a good fit.Encourage the couple to look into other wedding planners and to find the best fit for them. Put the boomerang effect into play. Always create and have an open line of communication with the couples.

    Connect with The Union Podcast:
    Website: https://theunionpodcast.com/
    Instagram: https://www.instagram.com/unionpodcast/?hl=en
    Show: https://theunionpodcast.com/our-podcast/

     
    Connect with Jamie:
    YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbA
    Website: https://jwcoordination.com/
    Instagram: https://www.instagram.com/jwcoordination/?hl=en
    Facebook: https://www.facebook.com/JWCoordination/
     
    Connect with Heather:
    Website: https://theweddinghacker.com/
    Facebook: https://www.facebook.com/weddinghacker
    Instagram: https://www.instagram.com/weddinghackerexpo
    Pinterest: https://www.pinterest.com/theweddinghacker/

     
    Show notes by Podcastologist: Kristen Braun
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

    • 38 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

Jenna&Jane ,

Fun podcast!

Just started listening to this podcast as I am just starting my own wedding planning business! Love all the insight and enjoy their personalities.

tristuit24 ,

Helpful and Funny!

I’m getting married really soon so it’s nice to hear funny wedding horror stories to help me realize it’ll probably be okay 😂

Madeleine_Pasco ,

A gem!

As a wedding vendor, I love getting to hear about how others in my industry are learning and growing! This show is so entertaining, so fun, and so educational.

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