The Untraditional Path to Jones Road Beauty

Eli Weiss grew up among 9 other siblings in an ultra-Orthodox Jewish household without TV, internet, or a secular education. But Eli wanted to break into the “real world.” After moving between New York City and Israel, traveling across Europe on credit card points, getting his high school diploma, and joining different startups, Eli was looking for his next challenge. So he did what any entrepreneurial minded person would—he started his own brand, which aimed to solve men’s hair loss. And then this happened.