The UX STRAT Podcast UX STRAT

In this episode, Robert Checchi, the Director of Museums and Special Projects at yU+co, spoke with Paul about a very cool project that allows visitors in a public space to engage with a large digital display in real-time using reactive sensors and machine learning. Instead of a digital billboard, the display is interactive digital art, and selfie-worthy in its own right. 

In this episode, Paul spoke with Victoria Sosik, a Director of UX Research at Verizon, about the democratization of research and creating a user research program that balances quality and speed.

In this episode, Amanda Rosenburg, Ed.D, Product Lead & Senior Researcher at Google, spoke with Paul about the democratization of user research in large companies. We discussed some of the problems that arise from research being done by team members who have not been formally educated in research, such as reliability, validity, representativeness of findings, inadequate segmentation, and more. We also discussed how user research leaders can communicate to the organization the need for standards, and the kinds of research programs that can be put in place to allow any team member to participate in research effectively without leading the team to wrong or insufficient conclusions. 

In this episode, Netflix UX/ Product Research Manager Catalina Naranjo-Bock spoke with Paul about data-informed design strategy. We talked about how user research teams can have an impact on product strategy, and how the circle of stakeholders has grown in recent years.

In this episode, Spotify's Colette Kolenda, a Senior User Researcher, spoke with Paul about creating a more strategic role for design research by moving it upstream in the product development lifecycle, so that research insights are positioned to help guide product strategy. 

In this episode, Paul talks with Angel Steger, who is the Director of Product Design at Facebook. Angel spoke about the growth strategy of connecting customers to value and delivering that value in the most effective way.