23 min
The Value of Focus Inside Global Pharma
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- Business
In this episode, our guest is Josh Hattem discussing insights from recent research on the value of focus in portfolio strategy for biopharmaceutical companies. Highlights from the episode include:
- Defining what is a portfolio strategy within a biopharmaceutical company
- Why focus can provide a competitive edge but companies often fail to maximize the benefits
- Implications on how to align R&D and commercial strategy to drive pipeline investment and greater commercial success
Additional details – Article published on InVivo (March 2021) https://invivo.pharmaintelligence.informa.com/IV124716/The-Value-And-Challenge-Of-Focus-In-Pharma
Hosted by: Jennifer Curtis
Produced by: Matilda Males
Featuring: Joshua Hattem
In this episode, our guest is Josh Hattem discussing insights from recent research on the value of focus in portfolio strategy for biopharmaceutical companies. Highlights from the episode include:
- Defining what is a portfolio strategy within a biopharmaceutical company
- Why focus can provide a competitive edge but companies often fail to maximize the benefits
- Implications on how to align R&D and commercial strategy to drive pipeline investment and greater commercial success
Additional details – Article published on InVivo (March 2021) https://invivo.pharmaintelligence.informa.com/IV124716/The-Value-And-Challenge-Of-Focus-In-Pharma
Hosted by: Jennifer Curtis
Produced by: Matilda Males
Featuring: Joshua Hattem
23 min