42 min
Radically Different: Specializing Your Business With Category Design The Deep Specialization Podcast
-
- Marketing
Tired of blending in?
My guest is John Rougeux with Category Design Advisors
In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more.
The resources mentioned in this episode are:
- 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a
- Office Hours for Category Design Advisors: https://www.categorydesignadvisors.com/book-office-hours/
- Category Pirates: https://www.categorypirates.com/
- “Play Bigger”: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619
Connect with John:
- Email: John@CategoryDesignAdvisors.com
- LinkedIn: https://www.linkedin.com/in/johnbrougeux/
Join us as we discuss healthcare marketing and verticalized agencies as a whole.
👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔
😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.
Tired of blending in?
My guest is John Rougeux with Category Design Advisors
In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more.
The resources mentioned in this episode are:
- 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a
- Office Hours for Category Design Advisors: https://www.categorydesignadvisors.com/book-office-hours/
- Category Pirates: https://www.categorypirates.com/
- “Play Bigger”: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619
Connect with John:
- Email: John@CategoryDesignAdvisors.com
- LinkedIn: https://www.linkedin.com/in/johnbrougeux/
Join us as we discuss healthcare marketing and verticalized agencies as a whole.
👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔
😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.
42 min