22 min
The Verticalization of Social Media - with Pippa Lamb (Sweet Capital) Monetizing Media
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- Investing
Sweet Capital partner Pippa Lamb sees a realignment in social media from general purpose social apps to niche social apps dedicated to users who share a specific interest or demographic. She talks to Monetizing Media's Eric Peckham about why this is happening and how she is analyzing new social media startups as an investor.
Sweet Capital partner Pippa Lamb sees a realignment in social media from general purpose social apps to niche social apps dedicated to users who share a specific interest or demographic. She talks to Monetizing Media's Eric Peckham about why this is happening and how she is analyzing new social media startups as an investor.
22 min