The Verto Verdict

Simon Boardman, Paul Shiman & Chris Reeves
  • 4.5 (2)
  • BUSINESS
The Verto Verdict

The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

Episodes

  1. FEB 19

    Georgia Economic Outlook: Trade, Tariffs, and Uncertainty

    Georgia's economic landscape is facing significant uncertainty, driven by factors like persistent trade wars and rising interest rates. The state's trade dynamics involve importing items like aircraft parts and exporting goods like wood pellets, while navigating a complex trade deficit. Dr. Parrish predicts continued high interest rates, escalating trade tensions, and a potential challenge to the U.S. dollar's global reserve currency status. Labor market shifts and supply chain disruptions further contribute to this challenging environment. Businesses need to adopt flexible strategies and stay informed to navigate these economic currents effectively and prepare for continued volatility. His analysis underscores the need for careful strategic planning amid these macroeconomic forces.

    13 min
  2. What Have We Done? A look at the future, post Covid-19

    04/15/2020

    What Have We Done? A look at the future, post Covid-19

    Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19.

    18 min
  3. The Mysterious Case of Losing Deals to No Decision, Inc

    02/11/2020

    The Mysterious Case of Losing Deals to No Decision, Inc

    The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now.

    19 min
  4. Whats Going on in Modern B2B Sales? Get the Latest Verdict.

    11/19/2019

    Whats Going on in Modern B2B Sales? Get the Latest Verdict.

    The "Godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. We cover this and more as we're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners to further discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

    26 min
  5. The challenges of leading a successful sales team

    09/26/2019

    The challenges of leading a successful sales team

    In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.

    18 min
  6. Keep Calm and Pay Up

    08/24/2019

    Keep Calm and Pay Up

    Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships.

    21 min
  7. Crush This

    06/21/2019

    Crush This

    Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing.

    15 min
  8. Winning in B2B Prospecting & Lead Generation.

    05/12/2019

    Winning in B2B Prospecting & Lead Generation.

    B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more effective. In this episode, we bring in Mike Scher, CEO of Frontline Selling, as we examine how busier people, marketing technology, declining trust and growing suspicion all play a role in changing the landscape of B2B sales and marketing.

    26 min
  9. What’s the Story with Stories in Business?

    04/06/2019

    What’s the Story with Stories in Business?

    According to the latest thinking, B2B sales and marketing is all about story-telling these days. In this episode Simon, Paul and Chris do an in-depth exploration into storytelling as a tool in business and B2B marketing.

    20 min
  10. Use Caution with Sports Analogies in Business

    02/25/2019

    Use Caution with Sports Analogies in Business

    We all know the power of stories and how humans seem to gravitate toward them as a vehicle for understanding. Sports analogies and similes and stories have taken “pole position” in this effort. But we find that leadership needs to be more thoughtful in the use of these. Our concern is that we see too many examples where we’re using the wrong stories or examples and consequently people are either not learning at all or more dangerously are learning the wrong lessons.

    23 min
  11. Creating Compulsion in Sales & Marketing

    01/21/2019

    Creating Compulsion in Sales & Marketing

    Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. In this episode Simon and Chris do an in-depth exploration of creating complusion within B2B sales and marketing.

    20 min
  • 11 Episodes

Ratings & Reviews

4.5
out of 5
2 Ratings

About

The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

Information

  • Creator
    Simon Boardman, Paul Shiman & Chris Reeves
  • Years Active
    2019 - 2025
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2019 Verto Advisors
  • Show Website
    The Verto Verdict

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