The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.
What Have We Done? A look at the future, post Covid-19
Pandemics and epidemics have left their mark on history. Wars and riots, distrust, the creation of new authorities and governance, and even the ways cities were architected and built. They’ve left their mark in the obvious ways of death and suffering, but also in the form of the societal changes resulting from those most trying of times. As we all try to make sense of the immediate impact of our pandemic, we’re struck by the potential for long-term business change. Maybe this Covid 19 episode is a tipping point for certain changes that have seemed perpetually poised, but that have never really passed that inflection point moving them from backwater to mainstream. This week on the Verdict we discuss the commercial conjectures of Covid-19.
The Mysterious Case of Losing Deals to No Decision, Inc
The biggest waste of a sales person's time is the deal they lose. Losing deals to "No Decision" is worse. It means that either there was never a real deal in the first place and you failed to qualify out, or you failed to adequately compel the prospect to act now.
Whats Going on in Modern B2B Sales? Get the Latest Verdict.
The "Godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and coaching. In his introduction to Mike Adams' "Seven Stories" he says that most sellers have actually regressed. We cover this and more as we're joined again by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners to further discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.
The challenges of leading a successful sales team
In this episode, we're joined by Jeremy Sharp, VP of Sales of Comply 365, and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to discuss the challenges in recruiting, managing, training, retaining and leading a successful sales team in the modern world.
Keep Calm and Pay Up
Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's time to pay up and start focusing on relationships.
Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B Sales gurus say (or shout) – that’s what it’s all about. In this episode, we examine how "crush it" culture has influenced b2b sales and marketing.