100 episodes

The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.

The Veterinary Marketing Podcast Brandon Breshears

    • Business
    • 4.8 • 40 Ratings

The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.

    Episode 239.5: Conversions with Google Analytics 4 for Your Marketing

    Episode 239.5: Conversions with Google Analytics 4 for Your Marketing

    In today’s Inbetweenisode I talk about conversions with google analytics 4! 
    Have openings in your schedule? Let's work together to get it filled! Contact me Here
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 
    Be sure to listen and let me know if you have any questions, comments, or need help with anything!

    • 3 min
    Episode 239: 6 Crucial Marketing Activities That Can Help Transform Your Veterinary Practice

    Episode 239: 6 Crucial Marketing Activities That Can Help Transform Your Veterinary Practice

    In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing.
    1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from.
    2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients.
    3) Email marketing- Send at least a weekly email to customers
    4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial 
    5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better.
    and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch.
    Have openings in your schedule? Let's work together to get it filled! Contact me Here
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 
    Be sure to listen and let me know if you have any questions, comments, or need help with anything!

    • 12 min
    Episode 238.5: Brand New Free Tool From Google For Your Video Marketing

    Episode 238.5: Brand New Free Tool From Google For Your Video Marketing

    In today’s Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing.
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 
    Be sure to listen and let me know if you have any questions, comments, or need help with anything!

    • 2 min
    Episode 238: Dr. Caitlin Dewilde on How To Create Return With Social Media Marketing

    Episode 238: Dr. Caitlin Dewilde on How To Create Return With Social Media Marketing

    In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice. 
    Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals.
    She shares with us some of her biggest and most important tips for social:
    Have a multi modal or media approach. Branch out to other social sites.
    Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials
    We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for. 
    And much more. Be sure to listen to the whole interview to hear all the tips
    Check out Dr. Caitlin Dewilde new book now available Here
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 
    Be sure to listen and let me know if you have any questions, comments, or need help with anything!

    • 31 min
    Episode 237.5: How To Improve Your Copywriting To Attract Clients

    Episode 237.5: How To Improve Your Copywriting To Attract Clients

    In today’s Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice.
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 
    Be sure to listen and let me know if you have any questions, comments, or need help with anything!

    • 3 min
    Episode 237: The Current State of Social Media and What That Means For Your Practice

    Episode 237: The Current State of Social Media and What That Means For Your Practice

    In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice.
    Some of the most significant changes we have seen on social media have been typically in and surrounding content.
    We see changes in each one of these areas:
    How content is shared
    How content is created
    and How content is distributed 
    but the biggest change we've seen and continue to see is how people engage with content.
    Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perform well. Niching down to very specific audiences is going to be more beneficial to your practice. Data hygiene is now also something to really focus on as a post-IOS 14 time. We need to make sure we have good conversion data you can give these platforms to know how you are performing which is your top priority. The second priority is learning to niching down to your specific subgroups within groups.
    Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
    Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing 
    Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

    • 16 min

Customer Reviews

4.8 out of 5
40 Ratings

40 Ratings

Juana Poareo ,

A mountain of value

Brandon is a whiz at marketing, and I love that he focuses on veterinary practices. Marketing is a vortex of information and it can be tough to keep up but Brandon keeps it simple and accessible. Keep up the great work!

DJ Kris Kross ,

Detailed, yet easy to follow along!

The amount of information Brandon is able to bestow upon his audience is vast, yet he presents it in such a simple format that makes it easy to follow along. I’ve used tons of his advice and encouragement to help grow my veterinary clinic’s social media presence and ability to connect with our clients. Thank you Brandon!

Dr Erica R Barron ,

Quality listen with helpful information

Brendan delivers quality information in every single podcast. I have been listening for years and I’m so thankful for his help!

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