The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.
VMP 270: 5 Ways To Get More Veterinary Clients Without Spending A Dime
In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in!
First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for.
And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care.
So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!
VMP 269: Enhancing Your Vet Practice's Digital Marketing: Top 3 Strategies for Improved Outcomes
I'm thrilled to chat with you about some of the digital marketing strategies we've been unpacking on the show. It's no secret that vet practices are hitting some bumps in the digital road, with ad costs going up and client attention spans shrinking. But I've got your back! In a recent episode, we dove into this headfirst, and I'm here to break it down for you with some actionable advice.
Let's kick things off with your value proposition—this is your secret sauce, folks. It's what makes your practice the go-to spot for pet care. We need to zero in on what makes you unique and how you can meet your clients' needs like nobody else. Think about your ideal client and shape your offers to hit the mark just right. Remember, we're not trying to please everyone; we're after the right ones who will appreciate the value you bring.
Now, let's talk content—because it's king, queen, and the entire royal court in digital marketing. Your content has to pop and make people stop scrolling. It's not just about pretty pictures or catchy headlines; it's about telling stories that connect and educate, all while showcasing what your practice stands for. And don't forget tracking! You've got to know where your clients are coming from. Tools like CallRail can be game-changers, helping you pinpoint what's working and where to focus your marketing magic.
Throughout the podcast, we've leaned on the smarts of folks like Seth Godin and Darren Shaw, and shared real-life stories, like the one about "Buy My Dad's Vet Clinic." These examples aren't just stories; they're proof that these strategies work. So, as you tune into the next episodes, remember that mastering digital marketing is totally doable. With a solid value proposition, killer content, and smart tracking, you'll be setting your practice up for success. Can't wait to share more with you—let's keep the conversation going!
VMP 268: Navigating Paid Media For Your Veterinary Practice: Insights from Vayner Media’s Jon Morgenstern
In this episode, I just had an amazing chat with Jon Morgenstern, the paid advertising guru from VaynerMedia, and let me tell you, it was a goldmine of insights. Jon, who's worked with the legendary Gary Vaynerchuk, shared some incredible strategies that are just too good to keep to myself. So, a huge shoutout to our sponsors, White Spark and CallRail, for making this episode possible. Their tools are game-changers for local SEO and tracking conversions, and they help us bring these valuable conversations to you.
In our conversation, Jon, or "JMO" as he's known, dished out some serious wisdom on the balance between high-level strategy and hands-on practice. He's a master at blending Gary Vee's "clouds and dirt" philosophy into something that businesses of any size can really use. And let me tell you, when Jon talks about embracing AI and the importance of creative diversification in advertising, you're going to want to take notes. He's got this passion for ad interfaces and staying on top of trends that's just infectious. Plus, he shared a killer case study about a vet practice that blew up on TikTok, proving that organic reach can be just as powerful as paid ads.
We also got into the nitty-gritty of native purchasing on social platforms, and Jon's insights into TikTok's unique approach were eye-opening. It's clear that e-commerce is being shaken up in a big way, and there's so much potential for local businesses, especially in the vet industry, to make a splash on social media. Jon's advice on leveraging these platforms and partnering with local communities was spot-on. Wrapping up, his enthusiasm for TikTok's ability to connect people and businesses across the globe was truly inspiring.
So, there you have it, folks. My chat with Jon Morgenstern was a deep dive into the future of digital marketing, and the key takeaways are crystal clear. Blend organic with paid, keep up with tech like AI, and tailor your content for each social platform. Stick around for more episodes where we'll keep uncovering the latest in marketing innovation. Trust me, you won't want to miss what's coming up next!
VMP 267: How To Dominate Local SEO With Darren Shaw from Whitespark.ca
In one of my latest episodes, I had an awesome chat with Darren Shaw, the big brain behind Whitespark, and let me tell you, it was a treasure trove of local SEO gold. We dove deep into the nitty-gritty of Google business listings and how they can make or break your visibility in your local community. If you're running a vet practice, you're going to want to hear this because Darren's insights could seriously put you on the map – literally.
So, Darren's been in the local SEO game for over a decade, and Whitespark started out just like any other web development company in Edmonton. But now? They're the go-to for boosting your search rankings. And get this – your Google business profile is like your secret weapon. It's shocking how many businesses don't realize the power of keeping it fresh with updates, photos, and engaging content. It's not just about looking good; it's about drawing in those leads and calls that keep your practice thriving.
But here's the kicker – local SEO isn't a one-and-done deal. It's a long game, and it's all about building a solid online presence that keeps you top of mind and top of search results. And with Google always shaking things up, Darren and I got into what's next for SEO and how to stay ahead. Plus, he dropped a killer pro tip: sprinkle some relevant keywords into your Google business profile name, and watch your local rankings climb. It's these kinds of strategies that can open up a world of growth for your business.
Thanks for tuning in to this deep dive into local SEO with me. If you're ready to up your online game and get those leads rolling in, these strategies are your starting line. And remember, SEO is always on the move, so keep learning, keep tweaking, and keep climbing those rankings. Catch you next time!
VMP 266: Strategy Guide To Stop Veterinary Marketing Struggle Forever
In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal.
We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the heartstrings while also appealing to your clients' rational side. It's not just about the services you provide; it's about creating a sense of community and trust that pet owners are looking for.
When communicating with your clients, it's essential to combine that emotional bond with concrete, logical reasons why your practice is the best choice. Differentiate yourself with unique offers and value propositions that make it clear why pet owners should choose you over the competition. We'll also explore ways to maintain a strong connection with clients through excellent web content, compelling copywriting, and impactful videos. Personalized emails and texts can show your clients that you care, even when they're not visiting your clinic.
This episode will also cover how to give new clients a VIP welcome with an indoctrination sequence focused on delivering continuous value. Good reviews, referrals, and a well-managed Google Business Profile can significantly enhance your visibility.
I've laid out everything for you, from making an impact at the top of the funnel with social media to ensuring you're the one they find when searching for vet services with smart SEO tactics. A big thank you to our sponsors for making this episode possible!
As we conclude, I hope you're feeling equipped to elevate your veterinary marketing. It's all about nurturing those relationships and truly understanding your clients' needs. Stay tuned to the Veterinary Marketing Podcast for more insights and strategies, and let's continue to do incredible things for pets and their owners. Catch you in the next episode!
VMP 265: The Veterinary Practice's Guide To Google Ads
Today, I'm thrilled to dive deep into the world of Google Ads and how they can revolutionize your veterinary practice.
Google Ads is more than just your typical search ads. It's a powerful platform with nine different types of ads that can help you achieve various goals. Whether you're looking to attract new clients, target specific demographics, or engage with your current clients, Google Ads has got you covered.
One of the standout features of Google Ads is its ability to target based on demographics and behavior. By combining these two factors, you can create a highly effective targeting strategy. Google has a treasure trove of user data that can inform your targeting options and help you reach the right audience.
When it comes to choosing the right campaign for your veterinary practice, I recommend search campaigns. These campaigns allow for tailored messaging and targeting based on user behavior. They're particularly effective for generating new clients and can be customized for different types of searches, such as informational, branded, and transactional searches.
But that's not all! There are other campaign types worth exploring, such as video campaigns on YouTube, app campaigns for in-app networks, and even hotel campaigns for practices with pet hotels. Each campaign type has its own unique benefits and can help you achieve specific marketing objectives.
As we look towards the future, it's important to stay updated on upcoming changes in digital marketing, especially with Google's search generative experience (SGE). These changes will require our attention and adaptation to stay ahead of the game.
If you need assistance or want to discuss further, don't hesitate to reach out. I'm here to help and find joy in assisting you. Visit our website at vendormarketingpodcast.com and send me a message. And if you think someone else could benefit from this podcast, please share it with them. Your support means the world to me.
So let's unleash the power of Google Ads together and explore the endless possibilities it holds for your veterinary practice. I can't wait to see what we can achieve. Have a fantastic day!
A mountain of value
Brandon is a whiz at marketing, and I love that he focuses on veterinary practices. Marketing is a vortex of information and it can be tough to keep up but Brandon keeps it simple and accessible. Keep up the great work!
Detailed, yet easy to follow along!
The amount of information Brandon is able to bestow upon his audience is vast, yet he presents it in such a simple format that makes it easy to follow along. I’ve used tons of his advice and encouragement to help grow my veterinary clinic’s social media presence and ability to connect with our clients. Thank you Brandon!
Quality listen with helpful information
Brendan delivers quality information in every single podcast. I have been listening for years and I’m so thankful for his help!