53 episodes

Carlos Pacheco and Denis Crushell are two marketing and YouTube veterans who have worked behind the scenes helping content producers, and online creators market and build channels. In each podcast episode, we give you our perspective on what's happening on YouTube, we share our perspective based on experience and discuss the strategies behind monetizing and building audiences online.

Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends.

About the hosts:

Carlos Pacheco is currently the director of OTT strategy at Just for Laughs. After a career in advertising and marketing, he joined Just for Laughs as a digital director using his SEO and marketing experience to help grow its YouTube network. Following that he joined Boat Rocker Media where he helped build a channel network and internal rights management. After, he joined his wife to help co-manage Truly Inc, a content strategy firm in Toronto. YouTube opportunities continued to knock on his door so he returned to consulting and then JFL came calling back to work on OTT and FAST channel management.

Denis Crushell is The Chief Commercial Officer of Precise TV, he previously worked as Chief Revenue Officer at Tubular Labs. Prior to that, h was Head of EMEA Sponsorships at YouTube. I also held various commercial leadership roles at Google. Denis has a lot of background in the online video advertising space and the creator economy from my time at Tubular Labs.

The Video Insiders Podcast Carlos Pacheco

    • Business
    • 5.0 • 6 Ratings

Carlos Pacheco and Denis Crushell are two marketing and YouTube veterans who have worked behind the scenes helping content producers, and online creators market and build channels. In each podcast episode, we give you our perspective on what's happening on YouTube, we share our perspective based on experience and discuss the strategies behind monetizing and building audiences online.

Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends.

About the hosts:

Carlos Pacheco is currently the director of OTT strategy at Just for Laughs. After a career in advertising and marketing, he joined Just for Laughs as a digital director using his SEO and marketing experience to help grow its YouTube network. Following that he joined Boat Rocker Media where he helped build a channel network and internal rights management. After, he joined his wife to help co-manage Truly Inc, a content strategy firm in Toronto. YouTube opportunities continued to knock on his door so he returned to consulting and then JFL came calling back to work on OTT and FAST channel management.

Denis Crushell is The Chief Commercial Officer of Precise TV, he previously worked as Chief Revenue Officer at Tubular Labs. Prior to that, h was Head of EMEA Sponsorships at YouTube. I also held various commercial leadership roles at Google. Denis has a lot of background in the online video advertising space and the creator economy from my time at Tubular Labs.

    Understanding how to monetizing CTV

    Understanding how to monetizing CTV

    Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. 
    Notables:
    Changes to the YouTube Partner Program: 
    “Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.” 
    Read more on Social Media Today
    Google is in trouble with some of its advertising practices. Read more on The Verge.
     
     

    • 51 min
    Crash Course on What Is CTV (Connected TV)?

    Crash Course on What Is CTV (Connected TV)?

    We're back after a no so long hiatus between episodes. 
    Let's talk CTV!
    What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. 
    Did you know that YouTube is the leader in CTV? Crazy huh? 
    In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! 
    Link dump: 
    YouTube 2023 mission: finding new ways to monetize with AI tools. Nearly half of YouTube viewership is now on TV. Some creators share their results on the first few months of SHORTS monetization. Pixability expanding into YouTube CTV...guess why

    • 43 min
    The Impact of YouTube Shorts, Denis joins the podcast

    The Impact of YouTube Shorts, Denis joins the podcast

    You are not imagining things, this is a new episode of VIP that is hitting your podcast feed!
    After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. 
    As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we've been up to and what are the plans for VIP going forward. 
    Links we referenced: 
    James Creesh's Linkedin post on everything you need to know about YouTube Shorts is rolling out creator monetization on Feb 1st. Cracking the YouTube Shorts code by Little Monster Media Denis' post on Linkedin YouTube VP of Marketing Kate Stanford shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.  

    • 27 min
    Understanding the YouTube Algorithm in 2021

    Understanding the YouTube Algorithm in 2021

    Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan’s predictions about the direction creators and YouTube are taking in the not too distant future.
    Connect with Jonathan Weilbaecher: linkedin.com/in/jonathanweilbaecher
    The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.
    Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.
    Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.
    If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 
    Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

    • 1 hr 14 min
    Does YouTube Cannibalize Your Other Revenues?

    Does YouTube Cannibalize Your Other Revenues?

    Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views. 
    In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don’t.
    The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.
    Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.
    Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.
    If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 
    Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

    • 40 min
    Hashbrowns - YouTube Hashtags and Clubhouse

    Hashbrowns - YouTube Hashtags and Clubhouse

    Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th!
    Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse.
    The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.
    Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.
    Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.
    If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 
    Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

    • 43 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

azorean greenbean ,

Total Immersion into YouTube

Carlos definitly knows YouTube!! As a bussiness owner, you need to constantaly work smarter... and learn new ways of reaching new people. Carlos and Tom, help show you the way...

BREM0226 ,

Very informative

Really enjoying these podcasts!

KristenHills ,

Finally!

These guys know their stuff! I’m excited to listen and learn even more from them!

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