16 episodes

The Vinimark Podcast is a series of conversations that take place along the rough edges of wine commerce, science, cellar mastery, marketing, and the rising trends amidst the industry's more adventurous pioneers.

Wine journalist Jono Le Feuvre will push past the press releases and peel back the pretty labels (sometimes literally), poke some holes in wine snob folklore, and ask a pertinent and even a few awkward questions along the way - all in the name of exploring the glorious beverage that has wooed us thirsty humans for millennia.

The Vinimark Podcast Vinimark

    • Arts

The Vinimark Podcast is a series of conversations that take place along the rough edges of wine commerce, science, cellar mastery, marketing, and the rising trends amidst the industry's more adventurous pioneers.

Wine journalist Jono Le Feuvre will push past the press releases and peel back the pretty labels (sometimes literally), poke some holes in wine snob folklore, and ask a pertinent and even a few awkward questions along the way - all in the name of exploring the glorious beverage that has wooed us thirsty humans for millennia.

    What is Regenerative Viticulture?

    What is Regenerative Viticulture?

    In the run-up to Cape Wine 2022, and its theme of Sustainability 360, we spoke to author Jamie Goode about the concept of Regenerative Viticulture. We were keen to know how to measure sustainability, how carbon content affects soil health, and whether improved soil health might adversely affect wine quality. 
    Jamie came back with some interesting answers and also gave us a sneak peak into some of the hot topics covered in his upcoming book, "The New Viticulture", which offers a far more in-depth and technically detailed framework for the future of viticulture in a fast-changing planet.

    • 22 min
    Yeasts, Thiols and Wine Flavour Development

    Yeasts, Thiols and Wine Flavour Development

    Wine geeks, assemble! In our latest podcast episode titled Yeasts, Thiols and their effect on wine flavour development, we have a fascinating contribution from Dr Carien Coetzee, the founder of Basic Wine. Carien is a doctor of Agricultural Oenology, as well as an international wine judge for the Concours Mondial du Sauvignon. It’s all in an afternoon’s work for her as she effortlessly unpacks some of the science behind thiol-boosting yeasts, and explains how yeast nutrients can modulate flavour during fermentation. She also discusses some exciting discoveries and innovations that are opening up new possibilities for winemakers.

    • 30 min
    Future-Focussed Wine Brands

    Future-Focussed Wine Brands

    In our latest podcast episode titled Future-Focussed Wine Brands, Jono speaks to Lulie Halstead, CEO of Wine Intelligence about her incredibly useful framework for helping wine producers and brands be more future-focussed, and strategically position themselves for maximum commercial success during the decade heading up to 2030.
    She identified six elements: Awareness / Availability / Accountability / An accommodating mindset / Affluence and Adaptability. It's been four years since Lulie shared this framework and with CAPEWINE2022 just around the corner, it felt like a good time to take stock of her Six A's, to see how they're holding up.

    • 24 min
    The Fine Wine Debate with Pauline Vicard - shortened version

    The Fine Wine Debate with Pauline Vicard - shortened version

    In this Vinimark podcast episode titled The Fine Wine Debate, we speak to CEO of the Areni Global Institute, Pauline Vicard, about her wine industry study: “The Future of the Fine Wine Consumer”.
    Together we try to figure out where South Africa’s top-tier wines fit into the global picture of fine wine. We grapple with what the term “fine wine” actually means, and explore how a “nice wine” may be different to a “good wine”. Pauline shares her own thoughts on the definition, as well as what global wine critics and industry professionals deem of utmost importance when distinguishing “fine wine” from everything else. 

    • 22 min
    The Fine Wine Debate with Pauline Vicard - Part 2

    The Fine Wine Debate with Pauline Vicard - Part 2

    In the second of our two-part series titled The Fine Wine Debate, we continue the conversation with Areni Global Institute CEO, Pauline Vicard.
    In this final episode, we explore what it means to declare wine as a “cultural product”. Pauline shares more on how the consumer mindset differs slightly to the industry mindset when it comes to deciding which wines are “fine” and which ones are not. 

    • 27 min
    The Fine Wine Debate with Pauline Vicard - Part 1

    The Fine Wine Debate with Pauline Vicard - Part 1

    In this two-part series titled The Fine Wine Debate, we speak to CEO of the Areni Global Institute, Pauline Vicard, about her wine industry study: “The Future of the Fine Wine Consumer”.
    Together we try to figure out where South Africa’s top-tier wines fit into the global picture of fine wine. We grapple with what the term “fine wine” actually means, and explore how a “nice wine” may be different to a “good wine”. Pauline shares her own thoughts on the definition, as well as what global wine critics and industry professionals deem of utmost importance when distinguishing “fine wine” from everything else. 

    • 29 min

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