The Vinimark Podcast is a series of conversations that take place along the rough edges of wine commerce, science, cellar mastery, marketing, and the rising trends amidst the industry's more adventurous pioneers.
Wine journalist Jono Le Feuvre will push past the press releases and peel back the pretty labels (sometimes literally), poke some holes in wine snob folklore, and ask a pertinent and even a few awkward questions along the way - all in the name of exploring the glorious beverage that has wooed us thirsty humans for millennia.
CapeWine 2022: Feedback and insights from WOSA CEO Siobhan Thompson
Following on from a successful CapeWine 2022, we met up with Wines of South Africa CEO, Siobhan Thompson, to unpack the strategy behind its theme of “Sustainability 360”. Siobhan also shares some of her thoughts on the challenges facing South African wine on a global scale and gives her insight on the areas in which South African wine can grow and shine.
The Tim Atkin SA Wine Report - Insights from the man himself
Just moments before the historic Tim Atkin 95+ point wine tasting in Cape Town, Jono got to sit down with Tim Atkin to discuss a full decade of Tim’s South African Wine Reports.
This podcast includes Tim's highlights of the year, and what excites him for the future of South African wine. Points discussed in this episode include the state of South African wine in global markets, the future of Syrah in the country, and the need for vignerons to begin future-proofing against climate change.
The buying power of black wine consumers
In July 2022, Vinimark gathered a panel of some of South Africa's pioneering black wine marketers, distributors and retailers to discuss the expectations and needs of black wine drinkers versus what wine marketers and retailers are actually delivering. The conversation highlighted significant challenges, but also clear opportunities for producers who are willing to take the time to build consumer trust the old-fashioned way.
And so it is that Vinimark is following up that earlier conversation by chatting to Thapelo Mokoena to try and answer those questions.
Thapelo is the co-owner of the Nero wine brand, which is a joint venture between Bosman Family Vineyards (South Africa's largest Fairtrade producer) and Bakoena Brands - Thapelo's own stable of food and hospitality businesses. Thapelo is not only a wine brand owner, but also a restaurateur, film actor, and TV producer.
What is Regenerative Viticulture?
In the run-up to Cape Wine 2022, and its theme of Sustainability 360, we spoke to author Jamie Goode about the concept of Regenerative Viticulture. We were keen to know how to measure sustainability, how carbon content affects soil health, and whether improved soil health might adversely affect wine quality.
Jamie came back with some interesting answers and also gave us a sneak peak into some of the hot topics covered in his upcoming book, "The New Viticulture", which offers a far more in-depth and technically detailed framework for the future of viticulture in a fast-changing planet.
Yeasts, Thiols and Wine Flavour Development
Wine geeks, assemble! In our latest podcast episode titled Yeasts, Thiols and their effect on wine flavour development, we have a fascinating contribution from Dr Carien Coetzee, the founder of Basic Wine. Carien is a doctor of Agricultural Oenology, as well as an international wine judge for the Concours Mondial du Sauvignon. It’s all in an afternoon’s work for her as she effortlessly unpacks some of the science behind thiol-boosting yeasts, and explains how yeast nutrients can modulate flavour during fermentation. She also discusses some exciting discoveries and innovations that are opening up new possibilities for winemakers.
Future-Focussed Wine Brands
In our latest podcast episode titled Future-Focussed Wine Brands, Jono speaks to Lulie Halstead, CEO of Wine Intelligence about her incredibly useful framework for helping wine producers and brands be more future-focussed, and strategically position themselves for maximum commercial success during the decade heading up to 2030.
She identified six elements: Awareness / Availability / Accountability / An accommodating mindset / Affluence and Adaptability. It's been four years since Lulie shared this framework and with CAPEWINE2022 just around the corner, it felt like a good time to take stock of her Six A's, to see how they're holding up.