9 episodes

In each episode SKIP co-founders Chris and Steve invite successful entrepreneurs and senior marketers to join them is a discussion about recent developments in digital marketing with an emphasis on how Content Marketing, combined with Thought Leadership, can drive success with Demand Gen and Customer Engagement programs for B2B enterprises.

The Violin Club: Thought Leadership Content Marketing Steve Williams

    • Business
    • 5.0 • 1 Rating

In each episode SKIP co-founders Chris and Steve invite successful entrepreneurs and senior marketers to join them is a discussion about recent developments in digital marketing with an emphasis on how Content Marketing, combined with Thought Leadership, can drive success with Demand Gen and Customer Engagement programs for B2B enterprises.

    Shae Wilkins - Revolutionizing Clinical Trials using AI

    Shae Wilkins - Revolutionizing Clinical Trials using AI

    Welcome to a special episode of The Violin Club podcast, where we dive into the fascinating world of healthcare, clinical trials and the groundbreaking role being played by AI. Join us as we sit down with Shae Wilkins, the visionary CEO of TRYAL, a leading technology company that is revolutionizing the field of clinical studies.In this episode, Shae shares his wealth of knowledge and experience that sits at the intersection of healthcare and technology. We'll explore AI's profound impact on c...

    • 40 min
    Frank Angiolelli - Enterprise Cyber Security Operations & Managing Your SOC

    Frank Angiolelli - Enterprise Cyber Security Operations & Managing Your SOC

    This episode is about the subject of Managing Security Operations Centers or SOC for the purpose of enterprise cyber security protection and threat detection. By trade Frank Angiolelli is a Cyber Security Professional and is considered an industry thought leader in the world of Cyber Security Operations. Frank brings a passion of expertise in threat detection and has built a track record of career milestones including: Architect and Builder of numerous Security Operations Cen...

    • 42 min
    Presentations Using Insights Selling - How to Captivate Your Buyers

    Presentations Using Insights Selling - How to Captivate Your Buyers

    In this episode, Steve takes us on a deep dive into the concept of Insights Selling, a key component of customer engagement strategy that uses insights to generate value for prospects throughout the sales cycle. We touch on a myriad of topics that will be of interest to anyone in a sales role, whether you’re a veteran looking for a new tool to add to your kit or new to the game, and we include some straightforward, tactical guidance on how to get started. (58 mins)1:56 What is Insights...

    • 57 min
    Bill Butler - Journey Selling Using Smart Room Technologies (Sales 2.0)

    Bill Butler - Journey Selling Using Smart Room Technologies (Sales 2.0)

    Bill Butler is CEO of Journey Sales and a technology industry veteran. In this episode, Steve Williams and Chris Finch get into the nuts and bolts of Customer Engagement and using ‘Smart Rooms’ to accelerate leads and close sales deals quicker. If you want to learn more about how technology continues to change buyers and sellers during the customer journey, then this episode is for you. (48 mins)Key Topics Discussed:Digital Transformation - The synergy between Marketing & Sales. (07...

    • 49 min
    Customer Engagement Initiatives that Drive Commercial Objectives

    Customer Engagement Initiatives that Drive Commercial Objectives

    In this episode, Steve interviews Chris on the current state of business during Covid19 as they discuss customer engagement activities that will drive revenue through a keen understanding of your target audience and the harmonized process steps that guide critical decisions. (39 mins)Developing a keen understanding of your target audience Harmonized process steps that guide critical decisionsUsing data insights to define and pursue key objectivesCreate a Case Study around one product or ...

    • 38 min
    A Virtual Event or Conference Action Plan - Guest Steve Williams

    A Virtual Event or Conference Action Plan - Guest Steve Williams

    If you run a business that relies on in-person communications to move leads through your sales pipeline and looking to transition this to virtual customer engagement, we've created an action plan designed to help your company survive the next 90 days and craft a strategy for mission success for the next 18 months.This podcast discuss the action plan in depth and the various milestones to take note of throughout. https://www.linkedin.com/pulse/surviving-without-becoming-isolated-stephen-willia...

    • 38 min

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