Welcome to The VP Marketing Show. The podcast that takes you deep inside high-performing marketing teams to learn what they do, how they do it, and how they get better every day.
We cover strategy and execution. Brand and demand. Metrics and team structure. Today’s realities and tomorrow’s opportunities.
If you lead a marketing team, you aspire to the top job, or you’re a CEO who hires and manages a VP Marketing, THIS is the podcast for you.
The No-BS Guide to Startup Marketing Leadership with Kathleen Booth
“It’s like a drug. I can’t kick the habit!” Kathleen explains why she loves being the first marketer in at high-potential startups, and what keeps her coming back to build successful teams again and again. We explore how to choose the right startup to join, and why she wants to meet the board before signing on. We dig into the challenges of working with first time founders, and marketing-savvy CEOs vs. technical founders. She also explains which functions she hires for, in what order, and why.
Building High-Value Relationships with Co-Authored Content & Real Community featuring Steve Tso
He built a community with crazy-high levels of engagement amongst his most important customers and prospects. He led with value, real value, and fought back internal departments and partners who wanted to jump in and extract value at the expense of the bigger prize. He built relationships, pipeline, and revenue, and he’s got the numbers to prove it. This is an inspiring story of challenging conventional B2B norms and staying laser-focused on customer experience and big long-term wins. Say hello to Symantec’s Steve Tso.
Big ABM Wins on the Road to Enterprise Success at League Inc.
Today’s guests have a great story to share. League is several years into their ABM journey, and it’s a key element of their very successful move up-market. WAY up-market. They’ve nailed a lot of things that many companies either overlook or fail to get right: Deep sales and marketing alignment, simple, clear objectives and metrics, leveraging the power of peer to peer outreach, doing things that don’t scale, personalization that builds real relationships, and much more.
A Marketing Leader’s Most Critical Relationship with Shopify's Kyle Norton
You’re a marketing leader. To a great extent, your success is going to depend on how well you work with the sales leader. It’s often said that if these two fail to work well together, it’s the marketing leader who’ll be shown the door. In this episode we dig deep into getting this critical relationship right with Kyle Norton, Head of Retail Sales at Shopify. We talk empathy, trust, frames of reference, objectives, data, reporting, RevOps and much more.
Marketing Leadership Hiring Through Two Critical Lenses with Executive Recruiter Mike Fox
Executive recruitment veteran Mike Fox gives us an inside view of marketing leadership hiring through two lenses: The lens of the firm (what sort of marketing leader do we need?) and of the individual (how do I position and market myself for career success?) We explore the importance of self-reflection by the CEO, implications of the booleanization of the hiring process, how marketers can stand out as providers of vital solutions vs. being just another job seeker, and much more.
The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson
Matt Amundson, VP Marketing at EverString, takes us on a wild ride through TV in the 90’s vs. today (and what we need to learn), the often-overlooked importance of emotion in B2B, the impact a powerful rallying cry and a growing community had at a famously metrics-driven tech company and much more. We talk about who’s getting it right, and how a different mindset changes everything. We explore two paths to growth, and why one is more powerful, more scalable, and harder to measure.