Learn what’s working right now to grow your real estate business. Hear from the best real estate agents in the country and get actionable, no-hype advice from esteemed marketing, business, and technology experts.
Welcome to The Walkthrough, HomeLight’s podcast by and for the best real estate agents around. Fun, fast-paced, and informative, every show delivers critical information to help agents take their business from good to great to amazing. Subscribe today and get ready to be more productive, more efficient, and more successful.
It's Been a Surprisingly Great Year for Real Estate. But What Happens Next?
Real estate has been one of the few bright spots in the American economy all year long. The pandemic led to a collective appreciation -- or maybe a reminder -- about how important “home” is. Interest rates are low, home prices are rising, and homes are selling quickly -- often after a bidding war! But as the year comes to a close, there are big questions: How long will this last? What impact will the election have? And what will it take to get a more balanced market? In this week's Walkthrough, HomeLight's managing editor, Caroline Feeney, unpacks data from our Q3 Top Agent Insights Survey, and four top agents from across the country help us answer those questions about what happens next.
Win Bidding Wars: How to Write Offers That the Seller and Listing Agent Will Love
There's more to winning a bidding war than price. You need to write offers that tell the listing agent your offer has the best terms, lowest risk, and is most likely to cross the proverbial finish line. Sarita Dua is a top agent in Portland, Oregon who's been winning bidding wars all year long -- including seven straight in a single weekend. In part two of Walkthrough series on winning bidding wars, we continue our conversation with Sarita about the 3 C’s of winning bidding wars (confidence, communication, and creativity), how to beat an all-cash offer, and how to write offers that the listing agent will love.
HomeLight Trade-In: Why Homeowners and Agents Love Real Estate's "Easy Button"
Buying and selling at the same time is especially tough in today's real estate market. Sale contingencies are frowned upon. The pandemic makes showings a real challenge. That's where HomeLight Trade-In comes in. We buy your client's current home and take away the stress of buying and selling at the same time. You help them buy a new home, then you help us re-sell the one we bought. In this bonus Walkthrough episode, you'll learn why homeowners call it the "easy button" of real estate and why agents say it's a "game changer" that's helping them sell more homes and create happy clients.
Win More Bidding Wars: The 3 Cs of Writing Better Offers
If you want to win more bidding wars, you can’t keep writing offers the same way you always have. When you’re up against 5, 10, or even 50+ other offers, the smallest details can have the biggest impact. In this episode of The Walkthrough, you’ll meet a top agent in the red-hot Portland, Oregon, market who’s been winning bidding wars all year long -- including seven straight in a single weekend! Listen as we discuss the 5 parts of an offer (and which one matters most in today’s market), the 3 C’s of winning bidding wars (confidence, communication, and creativity), and how to get clues from the listing agent that will help your buyer win.
Real Estate CRMs: How to Choose (and Use!) the Right One for You
Smartphones and spreadsheets are okay, but you won't be able to compete with the top-performing agents and teams without your own CRM. The right customer relationship management tool will help you grow and run your business. If you use a CRM correctly, you and your agents will never wonder again what you need to do when the workday begins. In part two of our real estate technology podcast series, Rivers Pearce -- one of BoomTown's early employees -- explains the four features that every good CRM should have. He also talks about how to choose or change CRMs, and whether the franchise-provided CRMs have enough horsepower to run your business.
5 Must-Have Real Estate Technology Tools That Every Top Agent Needs
What do these three things have in common: Netflix, the menu at Cheesecake Factory, and real estate technology? If you said "too many choices," pat yourself on the back or give yourself a gold star. From CRMs to website platforms, social media tools to ad management systems, transaction management software to ISA software ... you have a lot to choose from where technology is concerned. In this week's Walkthrough podcast, Rivers Pearce -- one of Boomtown's early employees -- shares the five "must have" tech tools that every real estate agent should be using and how to make sure the tools you use have a positive ROI.
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Super Helpful Tips
I’m only a couple of episodes in but already I’ve gotten terrific tips to help my wife. I especially like that you’ve got clear experts in their field who explain something they obviously know very well but at important points you’ll stop and recap that point, that cements it for me. Keep up the good work!
One of my favorite real estate podcasts. Always very informative and entertaining!
Great timing for these podcasts as they are filled with valuable, useful information. Keep them going please!